This is the introductory slide for the presentation. It’s a connected world – consumers have nearly unlimited choice and access to information. Acxiom’s capability model is designed to help you better engage this connected customer. Our clients have been able to drive $100MM+/year using this modelOverarching comments for the deckThere is no need to present every slide in the deck. Slide selection will vary by audience, position in the sales cycle, and available time.
Challenge is keeping up. Don’t get left behind. Are you winning or losing?
A Capability Model for Driving Customer Engagement in a Connected World
A CAPABILITY MODEL FORDRIVING CUSTOMER ENGAGEMENT IN A CONNECTED WORLDTim SutherChief Marketing Officer<br />®<br />
TODAY’S AGENDA<br />1. A capability model for driving customer engagement<br />2. Illustrative results<br />3. Panel discussion<br />4. Your questions<br />
GLOBAL MARKETING SERVICES & TECHNOLOGY FIRM<br />Focused on audience and customer engagement<br />INDUSTRY RECOGNITION<br />#1 US agency / #9 Worldwide agency – AdAge<br />#3 Business Services & Consulting – Information Week 500 Innovators<br />#1 in client satisfaction – leading market research firm<br />QUICK FACTS<br />8,800 clients in 40 countries<br />300,000 campaigns/year <br />5 billion consumers engaged/year<br />$1.2 billion revenues. 70% under long-term contract<br />NASDAQ – ACXM<br />
CAPABILITY MODEL FOR A CONNECTED WORLD<br />Target 15-30% of spend to redirect<br />
CAPABILITY MODEL FOR A CONNECTED WORLD<br />Illustrative Results<br />Tech Firm<br />$200 million revenue/yr<br />$4.5 million OpEx/yr<br />Retail Bank<br />$100 million EBIT/yr<br />Consumer Goods Firm<br />$500 million revenue/yr<br />
PANEL DISCUSSION<br />Leaders applying the capability model<br />Mike Boush <br />Vice-President E-Business<br />Discover<br />David Minsker <br />EVP of CitiCards Marketing Information Management <br />Citi<br />
What Cardmembers are saying…<br />Purchase Planner:<br />“[This was] very easy to understand. I am planning a big purchase and using the tool helped me figure out how much I could spend.”<br />Spend Analyzer: <br />“This [Spend Analyzer] is very helpful to me and will make me choose this over another credit card.”<br />Paydown Planner: <br />“It is about time that a credit card company provide a tool to help pay down a credit card and not just use more credit.”<br />16<br />
Engaging Customers <br /> Their data. Their benefit.<br /> Must build this into business unit strategic plans.<br /> Precision, speed, and granularity are delivered as relevance<br /> Highest value opportunities: extending this to prospects<br />
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