Representation for progress reporting recaps for select stakeholders and managers.

1. Email & SMS Outreach Update
New York Department of Labor
Performance Reporting Dates
Sep. 24 – Sep. 30, 2021

2. June 10, 2021 to September 30, 2021
Insights & Impact
Campaign Subscriber Growth
Subscriber Growth
As the program comes to a close, subscriber interest remained strong
week over week adding more than 1,400 new subscribers reflecting a lofty
13% positive weekly delta change.
English remained the predominant language of choice with 65% of all
subscribers opting into multiple language subscriptions for multi-language
households and for community sharing.
12,128
Prior Week: 10,709
Total Subscribers
1,419
Prior Week: 1,058
New Subscribers
Campaign to Date Key Vitals Snapshot
13.3%
Prior Week: 11.0%
Weekly Delta Change
English
Prior Week: English
Largest Weekly Gain
983 1,856
3,256 3,785 4,788
6,116 6,426 6,872 7,406 8,211 8,805 9,651 10,709
12,128
0
2,500
5,000
7,500
10,000
12,500
15,000
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep
Total Subscribers
Delta Δ: Week over Week Total Subscriber Change
NYDOLEWF

3. June 10, 2021 to September 30, 2021
Insights & Impact
Subscription Language Opt-Ins
Subscription Preferences
Weekly subscriptions continued to grow as the program enters the final
stretch. Trending patterns for communications preferences shifted
significantly this past week as late comers showed more interest in text
opt-ins over email representing a positive 6% delta swing overall for SMS
from the previous week.
English, Spanish, and Chinese remained the Top 3 Languages of choice
representing 97% of the (13) language choices.
52%
48%
Email
SMS
Topics English Spanish French Italian Polish Haitian Russian Yiddish Urdu Arabic Bengali Chinese Korean
Subs 12,038 5,929 56 12 44 17 58 8 8 57 72 1,439 352
% Total 59.92% 29.51% 0.28% 0.06% 0.22% 0.08% 0.29% 0.04% 0.04% 0.28% 0.36% 7.16% 1.75%
Delta Δ 12.83% 16.23% 14.29% 50.00% 7.32% 0.00% 9.43% 0.00% 0.00% 11.76% 7.46% 9.85% 0.28%
Email 6,280 2,628 27 9 21 12 35 6 6 31 39 821 212
SMS 5,758 3,301 29 3 23 5 23 2 2 26 33 618 140
Delta Δ: Week over Week Total Subscribtion Change
NYDOLEWF

4. Top 20 Metros
Subscriber Geo-Locations
NYDOLEWF
Metro|City Opt-Ins
Brooklyn 1,410
Bronx 828
New York 729
Flushing 427
Astoria 132
Elmhurst 124
Staten Island 114
Jamaica 95
Bayside 90
Yonkers 87
Jackson Heights 86
Woodside 86
Ridgewood 72
Monticello 65
Corona 59
East Elmhurst 55
Brentwood 51
Forest Hills 45
Hempstead 44
White Plains 43
June 10, 2021 to September 30, 2021
Aligning to
population
densities,
the Greater
New York City
Metro Area
by far has shown
the most interest
(opt-ins) for the
program.
The Top 20
New York
Metros or Cities
represent 40% of all
subscribers.
Three of the five
NYC Boroughs
are ranked in the
Top 3 Metros.
Sample: NYS Identified Subscribers

5. Week: September 24 – September 30, 2021
Insights & Impact
Campaign Outreach
Communications Impact
The Drip Campaign and it’s six (6) message bulletins has been suspended
as the program enters the last and final phase of available funding. Open
and click rates did extremely well and performed significantly above
government median averages throughout the campaign.
Aligned to planning, campaign messages were delivered to all (13) topic
audiences using the welcome, apply now, apply reminder, need help, safe
and secure and don’t wait messages.
288
Prior Week: 268
Bulletins Sent
9,115
Prior Week: 18,791
Messages Delivered
Campaign Weekly Performance Snapshot
61.5%
Prior Week: 67.4%
Open Rate (Median)
14.3%
Prior Week: 10.0%
Click Rate (Median)
[ State & Local Government Median Average Benchmarks: Open Rate 23.0% | Click Rate 2.0% ] NYDOLEWF
Arabic Bengali Chinese English French Haitian Italian Korean Polish Russian Spanish Urdu Yiddish
Bulletins 25 20 47 47 27 8 10 19 14 18 47 3 3
Delivered 40 36 632 5,198 37 8 11 30 15 30 3,072 3 3
0
1,500
3,000
4,500
6,000
0
15
30
45
60
Bulletins
Sent
Bulletins Sent = Email + SMS messages delivered (published) counts.
Messages Delivered = total email + SMS subscriber impressions of bulletin messages.
Open Rate 47.4% 73.3% 60.1% 75.1% 61.5% 50.0% 87.5% 78.6% 50.0% 66.7% 76.8% 33.3% 0.0%
Click Rate 21.1% 0.0% 22.5% 24.4% 15.4% 0.0% 12.5% 14.3% 16.7% 0.0% 30.2% 0.0% 0.0%

6. Weekly Snapshot
Weekly Message Delivery Scorecard
The informational campaign has been in full execution mode delivering all messages within the series. This past final week,
the campaign delivered 288 total bulletin messages resulting in 9,115 additional subscriber message impressions.
NYDOLEWF
Segment Welcome Subscribe Apply Now Apply Reminder Need Help Safe and Secure Don’t Wait Grand Total
Arabic 7 5 3 4 4 2 25
Bengali 5 5 4 3 2 1 20
Chinese 21 6 7 5 4 4 47
English 21 6 7 5 4 4 47
French 6 4 4 5 5 3 27
Haitian 1 2 2 2 1 8
Italian 5 3 1 1 10
Korean 2 2 4 4 4 3 19
Polish 4 2 2 3 3 14
Russian 5 3 5 1 1 3 18
Spanish 21 6 7 6 4 3 47
Urdu 1 1 1 3
Yiddish 1 1 1 3
Weekly Totals 100 46 45 40 32 25 288
[ Campaign and message planning|testing is underway for applicant drop-offs. ]
Bulletins Sent = Email + SMS messages delivered (published) counts.
Messages Delivered = total email + SMS subscriber impressions of bulletin messages.
Week: September 24 – September 30, 2021

7. Weekly Snapshot
Weekly Message Performance Scorecard
Weekly Bulletin (Message) Performance closed out the Campaign performing and executing extremely well for open and
click rates as all recipients across the delivered (13) topic languages were engaged with our communications.
NYDOLEWF
Message Bulletins
Bulletins
Delivered
Wireless
Delivered
Emails
Delivered
Unique Email
Opens
Unique Bulletin
Link Clicks
Open Rate Click Rate
M0 - Welcome Subscribe 100 2,322 1,425 897 674 198 75.1% 22.1%
M1 - Apply Now 46 1,809 1,138 671 526 271 78.4% 40.4%
M2 - Apply Reminder 45 1,686 980 706 531 142 75.2% 20.1%
M3 - Need Help 40 1,165 711 454 340 169 74.9% 37.2%
M4 - Safe and Secure 32 1,040 626 414 304 87 73.4% 21.0%
M5 - Don't Wait 25 1,093 642 451 285 53 63.2% 11.8%
Weekly Totals / Averages 288 9,115 5,522 3,593 2,660 920 74.0% 25.6%
MEDIANS 75.0% 21.5%
Bulletins Sent = Email + SMS messages delivered (published) counts.
Messages Delivered = total email + SMS subscriber impressions of bulletin messages.
[ State & Local Government Median Average Benchmarks: Open Rate 23.0% | Click Rate 2.0% ]
Week: September 24 – September 30, 2021

8. Campaign Snapshot
Campaign Message Delivery Scorecard
Campaign final totals for bulletins sent to date represent the positive impact of our communications. More than 1,300
bulletins were delivered creating more than 88,000 subscriber impressions across 13 identified community segments.
NYDOLEWF
Segment Fund is Live
Welcome
Subscribe
Apply Now Apply Reminder Need Help Safe and Secure Don’t Wait Grand Total
Arabic 1 35 14 11 9 6 2 78
Bengali 28 17 11 7 4 2 69
Chinese 1 145 36 28 18 11 7 246
English 2 157 34 30 17 11 7 258
French 1 28 21 17 12 8 4 91
Haitian 1 9 7 5 4 2 2 30
Italian 2 9 5 2 2 2 1 23
Korean 1 42 18 16 11 8 4 100
Polish 1 22 11 9 7 5 2 57
Russian 1 34 15 12 6 5 4 77
Spanish 2 160 33 28 18 11 6 258
Urdu 1 3 2 1 1 1 1 10
Yiddish 1 3 2 1 1 8
Grand Total 15 675 215 171 113 74 42 1,305
Bulletins Sent = Email + SMS messages delivered (published) counts.
Messages Delivered = total email + SMS subscriber impressions of bulletin messages.
Campaign-to-Date thru October 01, 2021

9. Campaign-to-Date thru October 01, 2021
Campaign Snapshot
Campaign Message Performance Scorecard
Campaign message performance for all (6) messages delivered across all (13) languages represent the campaign
reinforced community engagements at high levels with all performance metrics doing extremely well above government
standard averages.
NYDOLEWF
Message Bulletins
Bulletins
Delivered
Wireless
Delivered
Emails
Delivered
Unique Email
Opens
Unique Bulletin
Link Clicks
Open Rate Click Rate
M! - Fund is Live 15 8,481 2,891 5,590 4,080 2,838 73.0% 50.8%
M0 - Welcome Subscribe 675 36,750 20,182 16,568 11,825 2,894 71.4% 17.5%
M1 - Apply Now 215 8,790 5,021 3,769 2,635 1,278 69.9% 33.9%
M2 - Apply Reminder 171 12,639 6,318 6,321 4,229 1,272 66.9% 20.1%
M3 - Need Help 113 5,151 2,981 2,170 1,617 665 74.5% 30.6%
M4 - Safe and Secure 74 4,073 2,324 1,749 1,264 304 72.3% 17.4%
M5 - Don't Wait 42 12,441 5,525 6,916 4,208 648 60.8% 9.4%
Campaign Totals / Averages 1,305 88,325 45,242 43,083 29,858 9,899 69.3% 23.0%
MEDIAN MEDIANS 71.4% 20.1%
Bulletins Sent = Email + SMS messages delivered (published) counts.
Messages Delivered = total email + SMS subscriber impressions of bulletin messages.
[ State & Local Government Median Average Benchmarks: Open Rate 23.0% | Click Rate 2.0% ]

10. BETTER CITIZEN EXPERIENCES, DELIVERED.
BETTER CITIZEN EXPERIENCES, DELIVERED.