This document provides an overview and analysis of various donor acquisition, retention, and fundraising strategies. It examines metrics and results for prospecting, renewals, appeals, monthly giving, and digital fundraising across multiple channels and donor segments. Renewals and appeals are found to be most effective for retention and upgrading current donors. Monthly giving programs aim to increase lifetime donor value through recurring donations. Digital strategies focus on optimizing website traffic and monetizing email lists. Segmentation and testing of different donor groups allows for tailored approaches to drive longer-term engagement and growth.
2014 Giving in Numbers: Highlights from CECP's Annual Reserach - November 201...VolunteerMatch
Giving in Numbers is the leading benchmark on corporate giving and socially motivated employee engagement programs. In this year’s report, CECP, in association with The Conference Board, collected data from a record 261 companies on their 2013 contributions and employee engagement programs. In the November Best Practice Network webinar, CECP’s Michael Stroik will discuss trends in giving in the four years since the recession; how giving stacks up against consumer and CEO confidence; what it takes to be among the top 25 percent of corporate givers; which types of employee engagement programs are expanding; and for the first time, how companies are measuring the social impact of their giving.
Growing Long Term Value Through Gift Optimization StrategiesParadyszPMDigital
Implementing a sound long-term value plan through analytics, segmentation and continual testing gives organizations the insights they need to develop long term relationships with high value returns. Feeding America’s Philip Fertick and Paradysz’s Adam Hannah, Angelo Licursi and Patty Ruch shared their insights on finding Long Term Value at the 2014 New York Nonprofit Conference.
2014 Giving in Numbers: Highlights from CECP's Annual Reserach - November 201...VolunteerMatch
Giving in Numbers is the leading benchmark on corporate giving and socially motivated employee engagement programs. In this year’s report, CECP, in association with The Conference Board, collected data from a record 261 companies on their 2013 contributions and employee engagement programs. In the November Best Practice Network webinar, CECP’s Michael Stroik will discuss trends in giving in the four years since the recession; how giving stacks up against consumer and CEO confidence; what it takes to be among the top 25 percent of corporate givers; which types of employee engagement programs are expanding; and for the first time, how companies are measuring the social impact of their giving.
Growing Long Term Value Through Gift Optimization StrategiesParadyszPMDigital
Implementing a sound long-term value plan through analytics, segmentation and continual testing gives organizations the insights they need to develop long term relationships with high value returns. Feeding America’s Philip Fertick and Paradysz’s Adam Hannah, Angelo Licursi and Patty Ruch shared their insights on finding Long Term Value at the 2014 New York Nonprofit Conference.
DMANF Digital Day Chicago - Data and AnalyticsHeather Marsh
A practical guide of how to analyze the success of your fundraising program, key metrics to consider and overall excellent advice from Kevin Moran of Integral
Below are the five things attendees will come away learning:
1. What you should expect from a Database.
2. How to get the most out of your system.
3. The importance and value of s system that is easy to use.
4. Understanding what data needs to be collected.
5. The difference between Process Data versus Analyzing Data.
Why Knowing Profitability Is the Key to Success at Your InstitutionBaker Hill
Most financial institutions don’t understand that the majority of their relationships are not profitable. This results in poor strategic planning especially when dealing with issues with the balance sheet. Senior Management has to understand and deal with different types of risk, along with income statement stagnation in these times of rising interest rates.
Increase AUM with Marketing Automation Part 3: Marketing Analytics to Prove ROIMarketo
For too long, financial services marketing departments have been seen as a cost center. It's time to prove—and improve—marketing's contribution to the bottom line using marketing automation and metrics that matter. Watch "Increase Assets Under Management with Marketing Automation: Marketing Analytics to Prove ROI" to learn how leveraging marketing automation can help you prove ROI on marketing programs and grow AUM.
7 approaches to achieving progressive growth in digitalSerge Milbank
The Basics
1. Building up channels
2. Reporting
Volume drivers
3. Programmatic Buying
4. Member Get Member Programs
Advanced stuff
5. Data Management Platforms
6. Cross Platform
7. Growth Hacking
7 Approaches to Achieving Progressive Growth in Digital - a presentation used at the Internet Marketing event hosted in Wembley 8th May 2014
Presented by a Stream:20 Digital Consultant
Track B - Advanced Metrics & Data for the Performance ChannelAffiliate Summit
– Next generation data that affiliate marketers can use to help justify the value of the channel
-Emphasis on data often missing from traditional affiliate networks
– What types of data can brands leverage to take their affiliate marketing to the next level
Todd Crawford, VP Strategic Initiatives, Impact Radius
A presentation Chip Grizzard and I gave at the 2016 annual Missions Getaway conference. The topic of the presentation was reconnecting with donors and constituents and optimizing communications for effectiveness.
T.J. Hillinger, Vice President and Director of Analytical Services
In this session, you’ll get an overview of Avalon Analytics and Merlin reporting. TJ will share standard stats to review when assessing campaign and program performance as well as quarterly dashboards that show key performance metrics like retention.
https://bloomerang.co/resources/webinars/
Ligia Peña, CFRE, MInstF will teach you how to revamp your KPIs, their definitions, and implement a legacy dashboard to better manage and track the evolution of legacy fundraising globally. The tools presented will be easily adaptable to small and large organizations.
Allison Porter, President
To close out the day, Allison will share some top-level trends in the direct marketing industry. She’ll present industry benchmark data as well as trends with Avalon clients.
Anne Senft, Vice President
In this session, Anne will outline the importance of testing and the rationale behind it. You’ll also learn how to set up a good test, how to evaluate it, and when to re-test.
DMANF Digital Day Chicago - Data and AnalyticsHeather Marsh
A practical guide of how to analyze the success of your fundraising program, key metrics to consider and overall excellent advice from Kevin Moran of Integral
Below are the five things attendees will come away learning:
1. What you should expect from a Database.
2. How to get the most out of your system.
3. The importance and value of s system that is easy to use.
4. Understanding what data needs to be collected.
5. The difference between Process Data versus Analyzing Data.
Why Knowing Profitability Is the Key to Success at Your InstitutionBaker Hill
Most financial institutions don’t understand that the majority of their relationships are not profitable. This results in poor strategic planning especially when dealing with issues with the balance sheet. Senior Management has to understand and deal with different types of risk, along with income statement stagnation in these times of rising interest rates.
Increase AUM with Marketing Automation Part 3: Marketing Analytics to Prove ROIMarketo
For too long, financial services marketing departments have been seen as a cost center. It's time to prove—and improve—marketing's contribution to the bottom line using marketing automation and metrics that matter. Watch "Increase Assets Under Management with Marketing Automation: Marketing Analytics to Prove ROI" to learn how leveraging marketing automation can help you prove ROI on marketing programs and grow AUM.
7 approaches to achieving progressive growth in digitalSerge Milbank
The Basics
1. Building up channels
2. Reporting
Volume drivers
3. Programmatic Buying
4. Member Get Member Programs
Advanced stuff
5. Data Management Platforms
6. Cross Platform
7. Growth Hacking
7 Approaches to Achieving Progressive Growth in Digital - a presentation used at the Internet Marketing event hosted in Wembley 8th May 2014
Presented by a Stream:20 Digital Consultant
Track B - Advanced Metrics & Data for the Performance ChannelAffiliate Summit
– Next generation data that affiliate marketers can use to help justify the value of the channel
-Emphasis on data often missing from traditional affiliate networks
– What types of data can brands leverage to take their affiliate marketing to the next level
Todd Crawford, VP Strategic Initiatives, Impact Radius
A presentation Chip Grizzard and I gave at the 2016 annual Missions Getaway conference. The topic of the presentation was reconnecting with donors and constituents and optimizing communications for effectiveness.
T.J. Hillinger, Vice President and Director of Analytical Services
In this session, you’ll get an overview of Avalon Analytics and Merlin reporting. TJ will share standard stats to review when assessing campaign and program performance as well as quarterly dashboards that show key performance metrics like retention.
https://bloomerang.co/resources/webinars/
Ligia Peña, CFRE, MInstF will teach you how to revamp your KPIs, their definitions, and implement a legacy dashboard to better manage and track the evolution of legacy fundraising globally. The tools presented will be easily adaptable to small and large organizations.
Similar to DM 201- Integral - Analytical Stats (20)
Allison Porter, President
To close out the day, Allison will share some top-level trends in the direct marketing industry. She’ll present industry benchmark data as well as trends with Avalon clients.
Anne Senft, Vice President
In this session, Anne will outline the importance of testing and the rationale behind it. You’ll also learn how to set up a good test, how to evaluate it, and when to re-test.
Blake Echols, Senior Graphic Designer
Get a briefing on design best practices for direct marketing fundraising. Blake will share pointers on design elements to keep in mind, direct mail and digital requirements to adhere to, and how to effectively convey your visual creative concepts.
Rebecca Shapalis, Senior Program Manager
Learn the basics of direct mail production, from initial concept to getting your package in the mail. Rebecca will share details on how Avalon helps you manage your direct mail production and will provide tips on how to navigate postal logistics, maintain strong quality control procedures, and follow up once your package mails.
Amy Vanpouille Padre, Director of Digital Services
Integrating the online channel into your fundraising and communications mix is critical. Amy will cover the basics of an online program such as the components that are the foundation of any online program, how to integrate online with other direct marketing channels, how to build an email list that will stay engaged, some ways to capture data to aid in list segmentation and ask strategies, and how to seize online-only opportunities to engage your audience.
Avalon's DM 101 - Direct Mail and Creative StrategyAvalon Consulting
Jackie Biancolli Libby, Vice President
After segmentation strategy, copy and design are the two most critical elements of any campaign. Jackie will go over the most critical components of creative strategy: How to get donors’ attention, crafting a strong fundraising offer, the key elements of fundraising success, and integrating your online and offline message.
DMAW AdVents Feature: “Database Conversions: Buckle Up, It’s Gonna Be a Bumpy...Avalon Consulting
Avalon’s Vice President & Director of Analytical Services TJ Hillinger recently hosted a virtual roundtable on database conversions—seeking several industry experts’ best advice on how to make this challenging undertaking more efficient and successful.
DMANF's Direct Marketing 201: Tips and Techniques from the Experts: The Strategy and Metrics of Creative Testing
- How to test, what to look for, when to re-test -
All Hands on Deck! Managing a Rapid Response CampaignAvalon Consulting
NTC17' Session Description: A breakthrough scientific discovery, animals rescued from horrendous conditions, a deadly oil spill….In this session, you’ll hear stunning success stories of how fundraising, marketing, communications, and program teams all came together to raise urgent awareness and funds. Also, learn to avoid some common pitfalls as your marketing team is implementing and evaluating a rapid response campaign.
Takeaways:
• Learn how to design the framework for a turnkey rapid response campaign.
• Set up systems of communications and approvals now to get your rapid response campaign out the door in no time.
• Find out how to build urgency through all communications channels, and how to combine them for maximum returns.
Session Hashtag: #17NTCrapidresponse
Session Evaluation: http://nten.org/17ntc-evals/
DC NPC 17: Are You Paying Enough Attention To Your Mid-Level Donors?Avalon Consulting
Avalon staff and clients, led a great session on mid-level giving—sharing how cultivating your mid-level donors can result in a tremendous return.
Speakers:
1. Kerri Kerr, Senior Vice President, Avalon Consulting Group
2. Sarah Stallings, Senior Director of Annual Giving, National Geographic Society
3. Myles King, Manager of Annual and Digital Fundraising, John F. Kennedy Center for the Performing Arts
They also showed the audience how a higher-touch approach doesn’t have to break the bank, and can result in a file of committed, higher-dollar donors and an increased return on investment.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
2. Analytics!
Image that your organization effectively used all relevant
information to make smarter decisions for sustained growth.
3. Post Join Strategies Drive Investments
Prospecting
• Donors
• Leads
• Direct mail
• Web
2nd Gift and
retention
• 1x Gifts
• Sustainers
Upgrading
• Mid-Level
• Major Gifts
After donors are acquired value us created through second gift, retention and
upgrading strategies
4. Generating Value From Prospecting
Join Channel
• Direct Mail
• Web
• Monthly
• Online Ads
• Email
• TV
• F2F
Gift Type
• 1x Gift
• Multi-gifts
• Sustainer
• Join level
Data Source
• List/Package
• Online Publishers
• List
• Digital Ads
• Cities/Offices
Now examine these examples across all channels to drive investments.
5. 5
What We Want to Cover
• Renewals
• Special Appeals
• Monthly Giving
• Digital
20. Monthly Giving
Image that your organization effectively used all relevant
information to make smarter decisions for sustained growth.
21. Monthly Giving
1. Primary Objective – Giving Option
2. When to do it! High-Level
Approach
3. Operational Issues
4. Typical Messages
5. To Brand or Not To Brand
21
24. 24
Sustainer File Retention
The graph below displays sustainer retention for the past four 12-month periods.
Non-sustainers have been excluded.
Past 12 MonthsPrior 12 Months
27. Digital
Digital marketing offers both greater rewards in terms of
higher engagement and ROI and greater risk - due to the
execution complexity and the need for behavioral changes
across the organization. Defining your Digital experience is
key
28. Digital
1. The 4 Digital Presence Models
2. Primary Objective – All of the
Above
3. Articulating Valuation
28
