Jon Hale's presentation about Gov Delivery work, presented at the Authority 2.0 conference on 28th April, 2010. http://eventwith.me/authority2

1. IT’S ALL ABOUT TRAFFIC Helping Authorities Engage their Communities 28 April 2010

3. No Audience – No Communication

4. You need Traffic

5. Authority Challenges in Social Media

7. Leverage Events – Snow, Ash, Flu

8. Build a Sticky Audience & Extend Reach30% Increased in Consumption 0% Additional Effort Social Media eMail Collaboration RSS Widgets

10. Met Office – Additional 15,000 Subscribers

11. Driving Standards – Just Launched – 0 to 12,000 Subscribers 1 Month

13. Most popular internet activity – all ages 94%

14. Great way to keep the public engaged

15. SM Fashion ? MySpace, Google Buzz

16. Extends consumption of social media - DSA

17. Improves Inclusiveness of Social Media

19. Improve Public Participation Apprehending Fugitives

20. Increase Communications with State & Local Law Enforcement

22. Crime Alerts

24. 219 Subscription Topics

26. Provide Education

27. Increase Awareness of Available Programmes

29. National Response Framework Updates

31. 125 Subscription Topics

32. Sent over 189,000,000 Messages“Our ROI is more lives saved and less properly and fewer homes destroyed or damaged” Eugene Luke FEMA Emergency Management Specialist

33. COLLABORATION RESULTS

34. COLLABORATION RESULTS Average number of topics chosen per subscriber Pre-GovDelivery: 2.8 With GovDelivery: 48.5 H1N1 May 2009 CDC Oct 2009 CDC Oct 2008

35. For Further Information Contact: Jon Hale eMail: jon.hale@govdelivery.com Tel: 07786 786 973 Twitter: @HaleJB Web: www.govdelivery.co.uk GovDelivery subscription growth comparing weekdays sign-ups before and after use of the collaboration network.