Jon Hale's Gov Delivery presentation

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Jon Hale's presentation about Gov Delivery work, presented at the Authority 2.0 conference on 28th April, 2010. http://eventwith.me/authority2

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Jon Hale's Gov Delivery presentation

  1. 1. IT’S ALL ABOUT TRAFFIC<br />Helping Authorities Engage their Communities<br />28 April 2010<br />
  2. 2. WHERE’S YOUR AUDIENCE?<br /><ul><li> Multiple Channels
  3. 3. No Audience – No Communication
  4. 4. You need Traffic
  5. 5. Authority Challenges in Social Media
  6. 6. Collaborate for Success</li></li></ul><li>COLLABORATE AND SHARE<br /><ul><li> Leverage Partner Success
  7. 7. Leverage Events – Snow, Ash, Flu
  8. 8. Build a Sticky Audience & Extend Reach</li></ul>30% Increased in Consumption 0% Additional Effort<br />Social Media<br />eMail<br />Collaboration<br />RSS<br />Widgets<br />
  9. 9. JANUARY SNOW<br />Collaboration<br />Results <br /><ul><li> Highways Agency – 50% Increase in Daily Subscribers
  10. 10. Met Office – Additional 15,000 Subscribers
  11. 11. Driving Standards – Just Launched – 0 to 12,000 Subscribers 1 Month
  12. 12. And they’re still Subscribed</li></li></ul><li>BUT EMAIL’s DEAD – ISN’T IT?<br /><ul><li> ONS Report August 2009
  13. 13. Most popular internet activity – all ages 94%
  14. 14. Great way to keep the public engaged
  15. 15. SM Fashion ? MySpace, Google Buzz
  16. 16. Extends consumption of social media - DSA
  17. 17. Improves Inclusiveness of Social Media
  18. 18. Audience is the Asset</li></li></ul><li>FEDERAL BUREAU of INVESTIGATION<br />Goal <br /><ul><li> Improve Outreach - News & Law Enforcement, Home & Abroad
  19. 19. Improve Public Participation Apprehending Fugitives
  20. 20. Increase Communications with State & Local Law Enforcement
  21. 21. Increase FBI Website Usage</li></ul>Topics<br /><ul><li>eScam Warnings
  22. 22. Crime Alerts
  23. 23. 10 Most Wanted Fugitives</li></ul>Statistics – 42 Months: <br /><ul><li> From 0 to156,000 Subscribers
  24. 24. 219 Subscription Topics
  25. 25. 228,000,000 eMails sent</li></li></ul><li>FEDERAL EMERGENCY MGMT. AGENCY<br />Goal<br /><ul><li> Improve Communications
  26. 26. Provide Education
  27. 27. Increase Awareness of Available Programmes
  28. 28. Streamline eMail Communications During Emergencies</li></ul>Topics<br /><ul><li> Emergency and Major Disaster Declarations
  29. 29. National Response Framework Updates
  30. 30. National and Regional News</li></ul>Statistics – 30 Months:<br /><ul><li> Over 230,000 Subscribers
  31. 31. 125 Subscription Topics
  32. 32. Sent over 189,000,000 Messages</li></ul>“Our ROI is more lives saved and less properly and fewer homes destroyed or damaged”<br />Eugene Luke FEMA Emergency Management Specialist<br />
  33. 33. COLLABORATION RESULTS<br />
  34. 34. COLLABORATION RESULTS<br />Average number of topics chosen per subscriber<br />Pre-GovDelivery: 2.8<br />With GovDelivery: 48.5<br />H1N1<br />May 2009<br />CDC<br />Oct 2009<br />CDC<br />Oct 2008<br />
  35. 35. For Further Information<br />Contact: Jon Hale<br />eMail: jon.hale@govdelivery.com<br />Tel: 07786 786 973<br />Twitter: @HaleJB<br />Web: www.govdelivery.co.uk<br />GovDelivery subscription growth comparing weekdays sign-ups before and after use of the collaboration network.<br />

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