Baseline Website Snapshot Audit v3

1 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Baseline Website Snapshot Audit
Website: dnrc.mt.gov
Timeline Review: 90-day | Jun. 01 thru Aug. 31, 2021
Appended with Seasonal + Out-of-State Page Engagement Observations | Sep. 01 2019 thru Aug. 31, 2021
Content
o Visitor Traffic o Site Engagement Behaviors
o Traffic Acquisition o Top Referring Pages
o Landing Pages, Site Navigation o Seasonality Observations
o Typical Journey Flow o Out-of-State Engagements
o Page Consumption Behaviors o Google Analytics Observations

Preface
A number of considerations when using Google Analytics data as related to analyzing user counts (new versus
returning visitors) should be noted.
Google Analytics user type counts are not 100% reliable.
Google Analytics distinguishes users who engage with a website by setting a cookie that keeps track of the domain,
the number and time of previous visits, traffic source, and the start and end of a session. To determine if a user is
new or returning, Google Analytics creates a randomly generated alpha-numeric string for a Client ID stored within
a user's browser cookie.
Using this string, GA can match and label any additional sessions coming from the same browser on the same
device as a session by a returning user, but in any other scenario, Google has no way to track the user.
• If a visitor accesses a website from multiple devices (for example, a laptop first and a smartphone later),
GA will count visits from each device as coming from a different user.
• If a visitor has multiple browsers on the same device and uses them interchangeably, GA will assign a
separate client ID to each.
• If a visitor regularly deletes or blocks cookies, they will be counted as new visitor every time they come
back to the website after cookie deletion.
• Visitors who use Incognito or Private Browsing Mode on their browsers will always appear as new users,
as the browser won’t save cookies and/or site data.
When it comes to user counts, GA data will always be somewhat skewed because of different devices, browsers,
and privacy settings and options.
In other words, when it's reported a website had 10,000 users last month, it could be misunderstood that it is
10,000 different people. It's really 10,000 different Client IDs with the understanding that some of the client IDs
may belong to the same person.
For future benchmarking and tracking, there may be considerations for modifying the Google Analytics setup to
overcome some of this inaccuracy. There is a GA feature called User ID similar to Client ID where User ID can
associate multiple sessions (and any activity within those sessions) with a unique ID. This would be a technical
implementation associated with the site redesign.

Industry Implementation of ITP (Intelligent Tracking Prevention)
Another consideration impacting user types is the recent industry adoption to eliminate the use of third-party
cookies, which has been an industry standard for many years to track a user’s internet activity. The recent
introduction of Intelligent Tracking Prevention, commonly referred to as ITP, now restricts the use of cookies to
track users around the web. Safari and other common browsers are at the forefront of adopting this new standard.
The latest iterations of ITP released in 2019, have impacted how Google Analytics tracks a user across websites.
Where previously Google would place a cookie onto a user's device which would expire in two years (or reset with
each website visit) without a user proactively cleaning or removing the cookie from their device, the activation of
ITP 2.3 within common browsers now purges the cookie after only one day.
The impact is seen when users visiting a website who have been inactive for as little as 24-hours are now seen by
Google as a new user. This significantly inflates the user type count of a new user in the Google Analytics data.
The following simple visual represents how this impacts Google Analytics data collection.
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Net Impact on Baseline Audit
It is imperative we understand user tracking nuances and user types within Google Analytics with a clear
understanding of how users are tracked when analyzing a website performance based on user categorization.
The following baseline audit does represent new versus returning visitor in several data views to benchmark
specific engagement. However, it should be noted readers of this document should understand that this data
nuance does exist and other key metrics are a preferable for analyzing the true behaviors of the website visitor.
Therefore, when benchmarking a website, it is best practice to isolate Users (without New and Returning
classifications) as the primary User metric in combination with other common dimensions and metrics to measure
website behaviors and performance.
ITP 2.3 purges cookies after 24-hours.

Glossary | Metric Definitions Used in This Document
Users represent individuals who have visited the site. If the same User leaves the site and comes back later,
Google Analytics will remember them, and the second visit won’t increase the number of Users (since they
have already been accounted for in the past).
New Users are visitors who have never been to the website before and is initiating their first session on the
site. Google's tracking snippet which includes a unique Client ID and which detects browser cookies, will
identify a 'returning user' if a cookie is present, and categorize a visit as a 'new user' if a cookie is not
present.
Visitor and User tend to be used interchangeably when talking about websites. They are both the same
thing. A user, or visitor, is a person or, more accurately, a unique browser website visit.
Returning Visitor (User) is where a visitor's first session on a website receives a 'new' label and subsequent
sessions receive a 'returning' label. A data anomaly is when a new user has multiple back-to-back sessions
within the same 24-hour period and each session starting with Session 2 is labeled as a Returning Visitor
even though the session series started as a New User.
Total Visitors (Users) is simply the count of users visiting a website. Of note, New Users + Returning Users
will not equal Total Users. It will usually return a higher number. This is because some of the users have
both labels. The higher the total of new + returning, the more return sessions users are making. If the
numbers are similar, then most of a website's users are making only one session.
Sessions represent a single visit to the website. Whether a User lands on a web page and leaves a few
seconds later, or spends an hour reading every page on the site, it still counts as a single Session. If
that User leaves and then comes back later, it wouldn’t count as a new User but would count as a
new Session.
Sessions per User is the average number of sessions per user by dividing total sessions by total users.
Pageviews represents the count of each page viewed on the website as it is loaded by a User. A single
Session can include many Pageviews.
Unique Pageviews is the number of page views within a session which individual pages are viewed at least
once.
Pages per Session is the average count of unique pages viewed during a session including repeated views of
a single page.
Average Session Duration is the average duration (in seconds) of users' sessions.
Bounce Rate is the percentage of single-page sessions where the user left the website from the first page
viewed and did not trigger a transactional (tracked) user behavior (event or goal).
Average Time on Page is the average time users spent viewing the specified page or a set of pages.
Entrances is the number of entrances to a website page measured as the first pageview in a session.
Exits is the number of exits from the website from a specified website page.
% Exit is the percentage of exits from the website that occurred from a specified website page out of the
total pageviews.

Visitor Traffic Review | Master Data View | Filter: Montana Region
Visitor traffic to the website is consistent with peaks during weekdays and valleys occurring over weekends
representing the majority of the website engagements are during normal local government and/or business hours.
Of note, when traffic is filtered by IP address (location), specific attributed Montana traffic accounts for only 51%
of total site traffic and 60% of all sessions. (A separate out-of-state review is included within the following pages.)
[A Montana filter was applied to gauge in-state resident use of the site without outlier data points which may misrepresent Citizen needs.]
Data View
Comparison
Users New Users
Sessions
User
Sessions Pageviews
Pages
Session
Avg. Session Bounce Rate
Master 36,118 31,173 2.03 73,162 198,306 2.71 00:02:37 51.07%
External IPs 34,551 29,595 1.83 63,113 161,765 2.56 00:02:22 52.65%
Internal IPs 2,384 1,603 4.31 10,283 36,542 3.55 00:04:03 41.96%
Data view comparison review represents there is not sizeable
internal agency, division or bureau traffic inflating or impacting
baseline metrics or device usage.
Engagement metrics including Pages per Session, Average
Session Duration and Bounce Rate all perform within
reasonable industry standards.
Of interest is the bounce rate of 51%. It can be reasonably
assumed visitors are not randomly coming to the site and
bouncing.
High bounce rates would typically be an indicator of content
not meeting user expectations and/or the result of a poor
website design or user experience.
However, in DNRC's case, it may actually represent a positive
indicator that visitors are landing on desired page content and
have no need to navigate to another page.
The Bounce Rate for the Index (Home) page is measured at 25%
reinforcing the premise the higher overall bounce rate is being influenced by interior landing pages for
which content is fulfilling visitor needs. (More analysis could be performed upon request.)
Filter Applied: Region: Montana (All Users: 70,651) Represented in Sessions | Not by User Visits
New users are having multiple sessions
collecting more information increasing
returning visitor counts.
SESSIONS

Other key baseline user attributes include:
New visitors (with the data tracking considerations outlined) outpace return visits, which is also
represented in the number of sessions and sessions per user and reinforces (new) users are engaged upon
arrival at the site.
Language use is predominantly English as expected.
Desktop overshadows mobile and tablet device use, but could easily shift with a renewed mobile and/or
text effort.
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Traffic Acquisition Review | Master Data View | Filter: Montana Region
Organic Search and Direct traffic are the leading sources for website visits and sessions (with consideration default
channel attribution may be mis-aligned due to the absence of a managed and properly set traffic acquisition
tracking process in place).
Channel Sessions
Organic Search 42.8K
Direct 28.1K
Referral 1.3K
Social 681
Email 183
Filter Applied: Region: Montana (All Users: 70,651)
Google Analytics Default Channel Groupings
• Organic Traffic: search engines
• Direct Traffic: directly typing URL in browser
• Social Traffic: social networks
• Referral Traffic: backlinks from other websites
• Email Traffic: email campaigns (properly tagged)
• Paid Traffic: paid (PPC/CPC) advertisements
• Display Traffic: paid (display) advertisements
• Others Traffic: not identified as a channel group

Default Channel Users New Users Sessions Bounce Rate
Avg. Session
Duration
Pages Session
Organic Search 22,677 18,474 42,845 52.46% 02:28 2.61
Direct 13,554 11,923 28,127 48.36% 02:54 2.90
Social 553 507 681 64.61% 00:58 1.97
Referral 508 269 1,326 55.66% 03:07 2.31
Email 7 0 183 59.56% 03:27 2.36
Totals 37,299 31,173 73,162 51.07% 02:38 2.71
Attribution performance metrics for Default Channels are all within industry standards -- with the caveat --
without all-inclusive channel attribution tracking actionable insights can not be fully analyzed with degrees of
confidence for strategic planning.
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Landing Page, Site Navigation Review | Master Data View | Filter: Montana Region
Landing page site traffic may very well be dependent on seasonal interests and community needs. During the
height of summer which is the timeline we have used, fire, water and forestry are top landing page destination
topics. (More analysis is conducted within the following pages.)
Landing Page Sessions Pageviews
Entrances
Pageviews
Bounce Rate
Avg. Time
on Page
Pages
Session
/ 13,944 49,475 28.18% 24.44% 01:10 3.55
/news/its-fire-season-have-you-tried-the-
dnrc-fire-map
5,305 7,272 72.95% 78.66% 01:59 1.37
/divisions/water/water-rights 4,789 11,753 40.75% 55.40% 02:23 2.45
/divisions/water 3,607 9,611 37.53% 47.13% 02:32 2.66
/divisions/board-of-oil-and-gas-
conservation
1,796 3,486 51.52% 66.09% 02:06 1.94
/flood-and-fire 1,672 2,375 70.40% 81.52% 02:05 1.42
/divisions/forestry 1,490 3,748 39.75% 46.98% 01:05 2.52
/divisions/water/adjudication 1,346 3,278 41.06% 29.42% 02:00 2.44
/divisions/trust/forest-
management/timber-sale-information
1,278 3,644 35.07% 31.46% 01:34 2.85
/divisions/water/water-rights/water-right-
forms
1,244 2,680 46.42% 61.01% 02:22 2.15
Entrances / Pageviews Definition: The percentage of pageviews in which this page was the entrance.

Of added note within the review period, fewer site entrances came via the Index (Home) page in comparison to
the aggregate of the top landing pages identified in the review representing visitors in high percentages are
entering the site with foreknowledge of the page and content they are seeking via backlinking, direct or referral.
Top Landing Pages by Percent of Sessions Percent of Sessions
/ 14.87%
/divisions/water/water-rights 6.95%
/divisions/water 4.12%
/divisions/board-of-oil-and-gas-conservation 3.78%
/news/its-fire-season-have-you-tried-the-dnrc-fire-map 2.63%
/divisions/trust/recreational-use-of-state-land 2.07%
/divisions/forestry 1.86%
/divisions/trust/forest-management/timber-sale-information 1.83%
/divisions/cardd/conservation-districts/the-310-law 1.83%
/divisions/forestry/forestry-assistance/conservation-seedling-nursery 1.79%
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Journey Flows Review Master Data View | Filter: Montana Region
The aggregate journey flow is represented below.
Overall, the deeper a visitor navigates into the site with greater pageviews, drop off percentages reverse as session
duration and page engagements increase and as more content is consumed. This is a normal engagement
behavior.
71%
Drop-Off
45%
Drop-Off
43%
Drop-Off
35%
Drop-Off
35%
Drop-Off
1st Page
Interaction
Site Entry
2nd Page
Interaction
Content
3rd Page
Interaction
Content
4th Page
Interaction
Content
5th Page
Interaction
Content

Page Consumption Behaviors Review | Master Data View | Filter: Montana Region
Page Title Users New Users
Index
Montana DNRC
9,030 5,672
It's fire season -- have you tried
the DNRC fire map?
Montana DNRC
4,467 3,546
Water Rights Bureau
Montana DNRC
3,758 1,838
Flood and Fire
Montana DNRC
3,114 718
Water Resources
Montana DNRC
2,738 881
Montana DNRC 1,971 183
Contact DNRC
Montana DNRC
1,962 439
Forestry
Montana DNRC
1,859 856
Water Right Forms
Montana DNRC
1,382 255
Fire Protection
Montana DNRC
1,305 458
Top 10 most popular pages x title
Top 10 most popular pages represent 51% of all users, 48% of new users, and 65% of all pageviews.
The Montana DNRC Home Page (as expected) is the largest traffic destination with water, flood and fire,
forestry, and grants, loans, licenses and permits representing high traffic, high interest content topics. These
pages in particular reveal prime community interests and valued content.

Site Engagement Behaviors Review | Master Data View | Filter: Montana Region
New vs. Returning Visitor | This may over represent reality with data nuances and in a day of privacy and better
end-user and system management by removing cookies. However, if it is discovered new visitors consistently
overshadow returning visitors, there will be a recurring need to encourage Montana residents to engage with the
DNRC.
User Type Users Sessions Pages / Session Avg. Session Duration Bounce Rate
New Visitor 30,982 31,173 2.49 02:00 53.38%
Returning Visitor 11,491 41,989 2.87 03:06 49.36%
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Session Duration | Industry standards average 2-3 minutes for an average session duration. A good duration time
is above 3 minutes. Aiming for this performance goal with valued content would enhance overall engagements and
aid visitors in consuming more content of value and need.
Session Duration Sessions Pageviews
0-10 seconds 76,820 89,302
11-30 seconds 9,235 24,402
31-60 seconds 6,809 21,247
61-180 seconds 10,456 43,141
181-600 seconds 9,605 55,190
601-1800 seconds 6,869 48,745
1801+ seconds 1,491 24,875
Unfiltered
What is the difference between ‘returning visitors' and ‘new visitors’ in Google Analytics?
A 'returning user' is a visitor who has already been to your website in a pre-determined timeframe and has initiated
another session using the same browser on the same device.
A 'new user' is a visitor who, according to Google's tracking snippet, has never been to the website before and is
initiating their first session on your site.
Google's tracking snippet, which detects browser cookies, will identify a 'returning user' if a cookie is present, and
classify a 'new user' if a cookie is not present. Of note, if one person visits the website from multiple devices or varying
browsers, or if they delete or block cookies, or if they're visiting your site in private mode, GA will recognize the visit as
a different user under each of these circumstances.
What does session duration mean?
A session duration is defined as the time frame during which there are regular active interactions occurring from a
user on a website. It is effectively the sum of the time-on-page for the different pages that a person visits on a
website during a single session.
What is average session duration in Google Analytics? By default, in Google Analytics, a session can last for up to 30
minutes without a user interacting with your pages (for example, by clicking on a call to action or navigating to
another page on your site).
For a good average session duration, the industry standard is 2 - 3 minutes. What can happen in two minutes? Two
minutes might not seem like much time, but it's enough time for users to read content and interact with a website.
And for this reason, longer sessions indicate more engaged visits.

Page Depth | The majority of user sessions on the DNRC site do represent a vast majority of content is navigable
with a Page Depth of 5 or less which is a good baseline indicator.
Page Depth Sessions Pageviews
1 66,686 66,686
2 22,382 44,764
3 11,127 33,381
4 6,484 25,936
5 3,992 19,960
6 2,577 15,462
7 1,865 13,055
8 1,330 10,640
9 972 8,748
10 697 6,970
11 541 5,951
12 420 5,040
13 366 4,758
14 275 3,850
15 222 3,330
16 176 2,816
17 144 2,448
18 110 1,980
19 97 1,843
20+ 822 29,284
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Days Since Last Session | This measure reveals the “stickiness” of the DNRC website, e.g., do people return
regularly? This benchmark may be useful to adjust the design of the site to increase the discoverability of content
DNRC places high value or repeat visitors find most valuable.
Days Since
Last Session
Sessions Pageviews
0 90,260 221,489
1 5,545 14,773
2 3,213 8,588
3 2,423 6,438
4 1,921 5,280
5 1,754 5,142
6 1,622 4,299
7 1,203 3,126
8-14 4,008 11,529
15-30 3,787 10,536
31-60 2,749 7,720
61-120 1,919 5,364
121-364 881 2,618
Unfiltered
Unfiltered: 90 Day Data View
What is Page Depth?
Page Depth is the number of pages visited by users during a session. While page depth is somewhat subjective
depending on the site, the best performing pages have a depth of 5 or less.
Ideally, the most important content of a website should be within three clicks, at a maximum of four clicks, from the
homepage. Any further than this and it becomes more difficult for users and bots to locate these pages.
Page Depth should not be misconstrued with Page Views as they are two completely different website dimensions.
What is Days Since Last Session?
This metric measures the number of days that have
passed since each user’s last website visit. It is the
average amount of time between visits for the user base.
Tracking the number of days that have passed since
each user's previous visit provides insights into user loyalty
or user value of the website.
In Google Analytics, for users who are new, the recency
value (Days Since Last Session) is recorded as 0 days
which is also the same as for users who have visited twice
(or more) during the same day.
Of note: user categorization tracking nuances as
documented likely skew results (use with caution).

Daypart Engagements |Reinforcing an earlier observation, the majority of website traffic and highest engagement
occurs during local government business time from 8:00 AM MDT through 4:00 PM MDT. This may be useful when
planning or scheduling campaigns.
Hour Region Users Sessions Pages / Session Avg. Session Duration
00 Montana 351 355 2.28 00:55
01 Montana 150 158 2.69 02:17
02 Montana 129 135 2.93 02:29
03 Montana 115 112 2.54 02:12
04 Montana 169 201 2.11 01:49
05 Montana 458 583 2.16 01:55
06 Montana 1316 1759 2.10 02:00
07 Montana 2592 3702 2.44 02:41
08 Montana 3987 5945 2.59 02:47
09 Montana 4595 6477 2.73 03:01
10 Montana 4540 6181 2.92 02:59
11 Montana 4534 5992 2.87 02:46
12 Montana 4029 4997 2.79 02:41
13 Montana 4323 5764 2.79 03:08
14 Montana 4513 6005 2.99 02:58
15 Montana 4230 5534 2.99 03:01
16 Montana 3897 4939 2.85 02:18
17 Montana 2525 2822 2.59 02:06
18 Montana 2113 2297 2.35 01:56
19 Montana 2126 2259 2.45 02:02
20 Montana 2182 2310 2.42 01:55
21 Montana 2040 2182 2.30 01:49
22 Montana 1614 1683 2.36 01:51
23 Montana 772 770 2.82 01:52
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Geo-Location (Metro) View
Geo-tracking within Google Analytics is based on the IP address of the internet connection (internet provider location) and not
necessarily where the user is actually located. As a result, analyzing geographies may not be 100% accurate.
User traffic by metro reveals where Montana's population densities exist which seek Montana DNRC services and
information. This may become a consideration in campaign planning but with the consideration the metric counts
align to IP addresses.
Top Metros Users Unique Pageviews
Missoula MT 10,606 32,148
Helena MT 7,065 50,796
Butte-Bozeman MT 5,428 16,462
Billings, MT 4,915 18,927
Great Falls MT 2,243 6,538
Spokane WA 262 758
Minot-Bismarck-Dickinson(Williston) ND 224 833
Glendive MT 112 319
Filter Applied: Region: Montana (All Users: 70,651) | MDT Time Zone Representation
What are Daypart Engagements?
There is a predefined dimension in Google Analytics called 'Hour'. This dimension reports hour of the day in the form of
two digits ranging from 00 -23. Here 00 means 12 am, 01 means 1 am, 02 means 2 am…… and 23 means 11 pm.

Another Montana data view reveals website traffic aligns to the State's population centers. However, deeper
research is likely to show State resident informational needs by Topic may not always easily align to population
densities and may in fact be more aligned with regional (territorial - urban vs. rural) resource usages, e.g., water
rights, land use, et al.
Region Users New Users Sessions Bounce Rate Pages / Session Avg. Session
Montana 36,118 31,173 73,162 51.07% 2.71 02:38
Utah 6,906 6,051 9,146 58.09% 2.28 01:36
Washington 3,791 3,484 4,793 60.82% 2.35 01:46
Texas 3,067 2,763 4,210 59.45% 2.31 01:44
Colorado 2,693 2,314 4,004 55.52% 2.44 02:05
California 2,435 2,276 2,974 58.81% 2.37 01:59
Idaho 2,389 1,972 3,096 56.46% 2.32 01:43
Virginia 1,291 1,249 1,446 86.31% 1.39 00:37
Wyoming 1,188 1,083 1,580 69.05% 1.82 01:11
Oregon 991 870 1,319 57.39% 2.56 02:04
Totals/Averages 71,418 62,905 118,893 54.60% 2.54 02:17
When filtering by Cities as an added data view, the Top 10 Montana Cities created 80% of all Montana Filtered
sessions during the 90-day review period. However, the same consideration needs to be applied for how Google
Analytics tracks user locations. Use this data view with caution as previously noted.
Site Traffic x Top 10 Montana Cities
1. Helena 2. Missoula 3. Billings 4. Bozeman 5. Kalispell
6. Great Falls 7. Whitefish 8. Butte 9. Thompson Falls 10. Hamilton
Rapid City SD 1 1
GA | Nationwide Traffic Density GA | Montana State Traffic Density US Census | Montana State Population

Top (50) Referring Pages | Master Data View | Filter: Montana Region
A backlinking strategy, documentation, process and active tracking with campaigning will enhance a better
understanding of all referral traffic and better align attribution. Of note within this data view, social (mis-
categorized without tracking) represents 4 of the top 10 referral sources.
SOURCE
CHANNEL
GROUPING
USERS SESSIONS
PAGES /
SESSION
AVG.
SESSION
DURATION
BOUNCE
RATE
% EXIT
M.FACEBOOK.COM Social 722 742 1.46 00:32 76.95% 68.64%
LNKS.GD Referral 359 922 2.02 03:17 61.06% 49.49%
L.FACEBOOK.COM Social 137 207 2.66 01:28 49.28% 37.64%
MBMGGWIC.MTECH.EDU Referral 86 132 2.67 02:29 46.97% 37.50%
FIRELOOKOUT.ORG Referral 85 101 1.15 00:31 87.13% 87.07%
FACEBOOK.COM Social 83 129 2.24 00:44 51.16% 44.64%
STARTPAGE.COM Referral 44 68 2.04 02:07 70.59% 48.92%
GALLATINCD.ORG Referral 41 87 2.10 02:18 66.67% 47.54%
SEARCH.AOL.COM Referral 34 47 2.19 02:26 57.45% 45.63%
T.CO Social 26 31 1.65 02:19 64.52% 60.78%
MT-GOV.ZOOM.US Referral 25 70 3.20 02:34 51.43% 31.25%
US.SEARCH.YAHOO.COM Referral 18 39 3.13 02:13 20.51% 31.97%
LM.FACEBOOK.COM Social 17 28 2.57 01:29 42.86% 38.89%
MTRULES.ORG Referral 12 22 2.36 02:53 59.09% 42.31%
LINCOLNCOUNTYMT.US Referral 11 12 2.42 01:05 58.33% 41.38%
BITTERROOTCONSERVATIONDISTRICT.NET Referral 9 13 3.69 05:00 53.85% 27.08%
EN.WIKIPEDIA.ORG Referral 9 34 1.59 00:24 82.35% 62.96%
R.DUCKDUCKGO.COM Referral 9 25 4.28 02:48 40.00% 23.36%
EN.M.WIKIPEDIA.ORG Referral 8 9 2.89 04:49 44.44% 34.62%
ROUNDUPMONTANA.NET Referral 7 8 5.50 06:55 25.00% 18.18%
BCPOA.NET Referral 6 6 4.00 04:47 16.67% 25.00%
FIRESAFEKALISPELL.COM Referral 6 8 1.13 00:14 87.50% 88.89%
EDSHEETS.COM Referral 5 8 1.25 00:12 87.50% 80.00%
14.140.88.193 Referral 4 4 1.00 00:00 100.00% 100.00%
CLRNET Referral 4 14 1.36 01:17 85.71% 73.68%
CO.JUDITH-BASIN.MT.US Referral 4 4 1.00 00:00 100.00% 100.00%
LCFIRECOUNCIL.ORG Referral 4 4 1.75 00:55 50.00% 57.14%
MONTANARENEWABLES.ORG Referral 4 4 2.00 02:21 75.00% 50.00%
10.1.31.200 Referral 3 5 1.60 00:32 80.00% 62.50%
BEAVERHEADCD.ORG Referral 3 3 4.33 09:16 33.33% 23.08%
CA.SEARCH.YAHOO.COM Referral 3 3 4.67 00:31 33.33% 21.43%
CHAMBERSDRILLING.COM Referral 3 6 1.33 00:06 83.33% 75.00%
CI.MISSOULA.MT.US Referral 3 3 3.33 11:07 33.33% 30.00%
FORTPECK.USLAKES.INFO Referral 3 3 2.33 00:17 0.00% 42.86%
MISSOULACURRENT.COM Referral 3 12 4.58 09:07 25.00% 21.82%
PHERKAD.COM Referral 3 3 1.00 00:00 100.00% 100.00%
A.CMS.OMNIUPDATE.COM Referral 2 2 2.00 00:04 50.00% 50.00%
BLACKFEETENVIRONMENTAL.COM Referral 2 3 4.33 11:28 33.33% 23.08%
CASCADECD.COM Referral 2 2 4.50 03:44 50.00% 22.22%
CSKTRIBES.ORG Referral 2 4 1.75 00:32 50.00% 57.14%
DATA.MBMG.MTECH.EDU Referral 2 2 2.50 04:31 50.00% 40.00%
DRILLINGINFO.ATLASSIAN.NET Referral 2 2 1.50 02:19 50.00% 66.67%
FFLA.ORG Referral 2 2 1.50 00:31 50.00% 66.67%
FLATHEADWATERSHED.ORG Referral 2 2 3.50 00:40 0.00% 28.57%
GRANICUS.MY.SALESFORCE.COM Referral 2 2 2.00 00:41 50.00% 50.00%
LINKEDIN.COM Social 2 2 2.50 00:24 50.00% 40.00%
LIVINGONTHEBANK.ORG Referral 2 2 1.00 00:00 100.00% 100.00%
MAILCHI.MP Referral 2 7 1.29 00:19 85.71% 77.78%
MONTURECREEK.COM Referral 2 2 5.50 03:21 0.00% 18.18%
REDDIT.COM Social 2 2 1.00 00:00 100.00% 100.00%

Seasonality Observations
Differences | All Website Pageviews | Observations
Visitor Traffic by Time of Year | Raw Data View | Filter: Montana Region
Year
Season
Comparison
Seasonal
Dates
Users
New
Users
Sessions
User
Sessions Pageviews
Pages
Session
Avg.
Session
Bounce
Rate
2021 Summer Jun - Aug 36,118 31,173 2.03 73,162 198,306 2.71 02:37 51.07%
2021 Spring Mar - May 27,200 22,810 2.12 57,795 175,119 3.03 03:16 49.68%
2021 Winter Dec - Feb 22,246 18,521 2.32 51,632 154,896 3.00 03:29 49.59%
2020 Autumn Sep - Nov 24,485 20,135 2.14 52,457 151,076 2.88 03:25 51.69%
2020 Summer Jun - Aug 28,789 24,198 2.12 60,987 167,714 2.75 03:12 52.33%
2020 Spring Mar - May 26,686 22,681 2.22 59,262 165,341 2.79 03:25 51.64%
2020 Winter Dec - Feb 22,883 19,172 2.46 56,202 160,738 2.86 03:59 50.89%
2019 Autumn Sep - Nov 25,448 21,349 2.32 59,111 159,009 2.69 03:53 51.63%
Based on several baseline metrics, seasonal traffic to the DNRC website and engagement do have some nuances.
Spring and Summer represent slightly higher website visits and activity. Conversely, users are more engaged during
Autumn and notably Winter consuming more content by spending on average slightly longer times on the website.
Of note, these metrics are simply a benchmark and should not be considered actionable alone as they can be easily
skewed from outliers. However, it's quite possible these behaviors may represent Montana seasonal indoor/outdoor
resident lifestyles aligned to regional daylight and weather patterns. Further analysis may be required.
24,967 26,943 32,454
22,565
55,784 58,529 67,075
53,917
0
50,000
100,000
Autumn Spring Summer Winter
User Website Traffic Behavior
Avg. Users Avg. Sessions Linear (Avg. Users) Linear (Avg. Sessions)
2.23 2.17 2.07 2.39
03:39 03:21
02:55
03:44
00:00
01:26
02:53
04:19
1.80
2.00
2.20
2.40
2.60
User Site Engagement Behavior
Avg. Sessions per User Avg. Session Duration
All chart views represent a blended seasonal average over a two-year review period from table above.
155,042 170,230 183,010 157,817
2.79
2.91
2.73
2.93
2.60
2.80
3.00
140,000
150,000
160,000
170,000
180,000
190,000
User Page Content Behavior
Pageviews Avg. Pages per Session

Top 25 Pages | Traffic & Engagement
Raw Data View | Filter: Montana Region
Season Period Users Pageviews Unique Pageviews Avg. Time on Page
Autumn 97,233 218,475 162,667 02:07
Spring 103,367 224,224 165,806 01:47
Summer 133,487 273,042 202,343 01:45
Winter 90,504 211,571 154,737 01:55
Grand Total 424,591 927,312 685,553 01:54
Using a different data view and reinforcing baseline metrics, aggregate seasonal pageview traffic for the Top 25
DNRC Content Pages retains the same trending profile as the overall data traffic patterns.
Spring and Summer represent slightly higher website pageviews for the Top 25 Content Pages with the same
reverse trending pattern for Autumn and Winter where visitors are consuming content by spending on average
slightly longer times on the site.
2:07
1:47 1:45
1:55
0:00
0:28
0:57
1:26
1:55
2:24
100,000
150,000
200,000
250,000
300,000
BaselineSeasonal Review
Pageviews Unique Pageviews Avg. Time on Page
Baseline Review Period: Sep. 2019 thru Aug 2021.

Value Indexing | Top 10 Pages | Page Content & Engagement
Baseline Two Year Seasonal Review | Aggregate Top 10 Pages by Pageviews
Without consideration of season, the Top 10 Content Pages ranked by a Value Index are as follows:
DNRC Content Page Value Index
Unique
Pageviews
Pageviews Entrances
Avg. Time
on Page
Water Rights Bureau — Montana DNRC 189 64,193 84,460 45,155 02:42
Water Resources — Montana DNRC 184 65,924 93,315 41,639 03:14
Montana DNRC 170 37,139 45,973 9,867 00:47
Board of Oil and Gas Conservation — Montana DNRC 147 42,179 54,441 36,975 02:23
Licenses and Permits — Montana DNRC 147 18,419 22,653 7,712 01:26
Grants and Loans — Montana DNRC 139 19,226 22,385 11,095 02:00
Recreational Use of State Land — Montana DNRC 135 19,061 24,023 13,491 02:48
Forestry — Montana DNRC 120 22,537 29,169 11,987 01:23
Trust Lands Management — Montana DNRC 108 18,386 23,825 7,268 00:48
Water Right Forms — Montana DNRC 106 23,503 35,029 10,378 03:00
The Value Index assigns a value based on a Page's ranking for Pageviews across each of the (4) seasons. The higher the indexed value total,
the higher the page ranked on average across each of the (4) seasons representing the page content value to website visitors. The Index
(Home) page has been removed from this data view.

Value Indexing | Seasonal Page Indexing | Page Content (Title)
Side by Side Comparison Ranking Review | Top 25 Indexed Pages by Pageviews | Color Topic Theme Coded
Rank Autumn Winter Spring Summer
1 Index — Montana DNRC Index — Montana DNRC Index — Montana DNRC Index — Montana DNRC
2
Water Resources — Montana
DNRC
DNRC
DNRC
Water Rights Bureau — Montana
DNRC
3
DNRC
DNRC
DNRC
DNRC
4
Board of Oil and Gas Conservation
— Montana DNRC
— Montana DNRC
— Montana DNRC
Montana DNRC
5
Water Adjudication — Montana
DNRC
Montana DNRC Montana DNRC
— Montana DNRC
6 Montana DNRC
DNRC
DNRC
It's fire season -- have you tried the
DNRC fire map? — Montana DNRC
7
Water Right Forms — Montana
DNRC
DNRC
DNRC
Forestry — Montana DNRC
8
Recreational Use of State Land —
Montana DNRC
Forestry — Montana DNRC
Welcome to the Montana
Conservation Seedling Nursery —
Montana DNRC
Cabin/Home Site Leases —
Montana DNRC
9 Forestry — Montana DNRC
Trust Lands Management —
Montana DNRC
Forestry — Montana DNRC Flood and Fire — Montana DNRC
10
Montana DNRC
Grants and Loans — Montana
DNRC
Montana DNRC
DNRC
11
Licenses and Permits — Montana
DNRC
Montana DNRC
Montana DNRC
DNRC
12 Land for Sale — Montana DNRC
Montana DNRC
Montana DNRC
Cabin/Home Site Sales — Montana
DNRC
13
Montana DNRC
Montana DNRC
DNRC
Land for Sale — Montana DNRC
14
DNRC
DNRC
DNRC
Montana DNRC
15
DNRC
Land for Sale — Montana DNRC Nursery Catalog — Montana DNRC
DNRC
16
Agriculture and Grazing —
Montana DNRC
DNRC
DNRC
Fire Protection — Montana DNRC
17
Montana DNRC
Montana DNRC
Land for Sale — Montana DNRC
Montana DNRC
18
Current Timber Sale Information —
Montana DNRC
Auctions — Montana DNRC Shrubs — Montana DNRC
DNRC
19
Contact the DNRC — Montana
DNRC
Nursery Catalog — Montana DNRC
Montana DNRC
Auctions — Montana DNRC
20 Auctions — Montana DNRC
Floodplain Management —
Montana DNRC
Contact DNRC — Montana DNRC Contact DNRC — Montana DNRC
21
Know the rules for hunting on
state trust lands — Montana DNRC
The Montana Water Summit 2020
— Montana DNRC
Vacant Tracts Open For Bid —
Montana DNRC
Water Right Ownership Updates —
Montana DNRC
22
Upper Missouri Division, Gallatin
River - Basin 41H - 181011 —
Montana DNRC
Contact DNRC — Montana DNRC Auctions — Montana DNRC
Vacant Cabin/Home Sites for Sale
— Montana DNRC
23
Floodplain Management —
Montana DNRC
Conservation and Resource
Development — Montana DNRC
— Montana DNRC
Geographic Information Systems
(GIS) — Montana DNRC
24 Flood and Fire — Montana DNRC
— Montana DNRC
Water Right Ownership Updates —
Montana DNRC
Montana DNRC
25 Shrubs — Montana DNRC
DNRC
DNRC
DNRC

Autumn (September - November) | (2) Year Aggregate Seasonal Base Review
Page Content & Engagement | Seasonal Rankings | Top 25 Indexed Pages by Pageviews
DNRC Content | Topic Pages Pageviews
Unique
Pageviews
Entrances Exits
Avg. Time
on Page
% Exit
Index — Montana DNRC 47,218 35,349 30,799 19,815 02:36 42.0%
Water Resources — Montana DNRC 23,339 16,167 10,615 8,692 03:42 37.2%
Water Rights Bureau — Montana DNRC 20,352 15,360 10,824 9,524 02:56 46.8%
Board of Oil and Gas Conservation — Montana
DNRC
14,814 11,442 10,010 8,618 02:36 58.2%
Water Adjudication — Montana DNRC 10,240 7,706 4,214 1,844 01:04 18.0%
Montana DNRC 9,949 8,200 2,538 2,544 00:45 25.6%
Water Right Forms — Montana DNRC 8,285 5,573 2,381 4,104 03:04 49.5%
Recreational Use of State Land — Montana DNRC 6,598 5,284 3,541 3,942 02:52 59.7%
Forestry — Montana DNRC 6,501 4,957 2,834 2,202 01:35 33.9%
Trust Lands Management — Montana DNRC 6,057 4,632 1,956 1,298 00:52 21.4%
Licenses and Permits — Montana DNRC 5,672 4,605 2,239 2,561 01:29 45.2%
Land for Sale — Montana DNRC 5,581 3,286 2,830 2,198 01:20 39.4%
Cabin/Home Site Leases — Montana DNRC 5,573 3,573 2,122 1,554 01:56 27.9%
Cabin/Home Site Sales — Montana DNRC 5,160 3,089 730 632 00:33 12.2%
Grants and Loans — Montana DNRC 5,002 4,396 2,745 3,071 02:04 61.4%
Agriculture and Grazing — Montana DNRC 4,352 2,811 1,538 1,048 01:37 24.1%
Welcome to the Montana Conservation Seedling
Nursery — Montana DNRC
4,280 3,342 2,717 1,832 02:13 42.8%
Current Timber Sale Information — Montana
DNRC
4,003 2,798 2,222 1,618 01:14 40.4%
Contact the DNRC — Montana DNRC 3,777 3,156 1,652 2,055 02:07 54.4%
Auctions — Montana DNRC 3,592 2,006 815 1,224 02:09 34.1%
Know the rules for hunting on state trust lands —
Montana DNRC
3,331 3,045 2,658 2,491 03:04 74.8%
Upper Missouri Division, Gallatin River - Basin 41H
- 181011 — Montana DNRC
2,437 1,980 200 1,636 04:28 67.1%
Floodplain Management — Montana DNRC 1,664 1,368 1,053 663 00:46 39.8%
Flood and Fire — Montana DNRC 1,652 1,445 607 990 02:00 59.9%
Shrubs — Montana DNRC 1,434 1,167 701 804 03:10 56.1%
Totals | Averages 210,863 156,737 104,541 86,960 02:03 41.2%

Winter (December - February) | (2) Year Aggregate Seasonal Base Review
Unique
Pageviews
Entrances Exits
Avg. Time
on Page
% Exit
DNRC
14,626 11,277 10,013 8,489 02:28 58.0%
Montana DNRC 10,183 8,153 2,190 2,241 00:47 22.0%
5,419 4,271 3,599 2,553 02:34 47.1%
Agriculture and Grazing — Montana DNRC 4,650 3,119 1,523 948 01:12 20.4%
Nursery Catalog — Montana DNRC 4,080 2,510 933 836 01:02 20.5%
Floodplain Management — Montana DNRC 3,567 2,790 2,093 1,116 01:18 31.3%
The Montana Water Summit 2020 — Montana
DNRC
3,410 2,686 2,255 2,380 03:40 69.8%
Contact DNRC — Montana DNRC 2,654 2,071 591 1,224 01:45 46.1%
Conservation and Resource Development —
Montana DNRC
2,376 1,584 488 574 02:56 24.2%
Vacant Cabin/Home Sites for Sale — Montana
DNRC
2,186 1,094 204 420 01:27 19.2%
Contact the DNRC — Montana DNRC 1,870 1,575 782 958 02:05 51.2%
Totals | Averages 205,232 149,727 95,758 76,977 01:56 37.5%

Spring (March - May) | (2) Year Aggregate Seasonal Base Review
Unique
Pageviews
Entrances Exits
Avg. Time
on Page
% Exit
DNRC
12,700 9,860 8,565 7,191 02:15 56.6%
Montana DNRC 12,526 9,821 2,609 2,758 00:47 22.0%
7,183 5,749 4,875 3,474 02:13 48.4%
Nursery Catalog — Montana DNRC 5,234 3,342 1,205 1,136 00:54 21.7%
Shrubs — Montana DNRC 4,510 3,619 2,412 2,729 03:05 60.5%
Agriculture and Grazing — Montana DNRC 4,121 2,809 1,304 843 00:59 20.5%
Contact DNRC — Montana DNRC 3,726 2,923 949 1,806 02:01 48.5%
Vacant Tracts Open For Bid — Montana DNRC 3,594 2,142 1,512 1,643 01:32 45.7%
DNRC
2,689 1,286 226 466 01:30 17.3%
Water Right Ownership Updates — Montana
DNRC
1,866 1,271 302 575 01:35 30.8%
Contact the DNRC — Montana DNRC 1,847 1,557 774 997 02:03 54.0%
Totals | Averages 215,182 158,322 98,267 79,233 01:46 36.8%

Summer Season (June - August) | (2) Year Aggregate Seasonal Base Review
Unique
Pageviews
Entrances Exits
Avg. Time
on Page
% Exit
Montana DNRC 13,315 10,965 2,530 3,381 00:48 25.4%
DNRC
12,301 9,600 8,387 7,031 02:13 57.2%
It's fire season -- have you tried the DNRC fire
map? — Montana DNRC
11,427 10,242 9,372 9,009 02:02 78.8%
Flood and Fire — Montana DNRC 9,774 8,705 3,438 6,865 02:07 70.2%
Fire Protection — Montana DNRC 6,280 5,199 2,680 2,628 01:14 41.8%
Auctions — Montana DNRC 5,880 3,529 1,210 1,665 01:49 28.3%
Contact DNRC — Montana DNRC 4,730 3,777 1,493 2,441 02:08 51.6%
Water Right Ownership Updates — Montana
DNRC
3,962 2,733 687 1,169 01:23 29.5%
DNRC
2,941 1,492 235 558 01:32 19.0%
Geographic Information Systems (GIS) — Montana
DNRC
2,910 2,547 1,459 1,944 02:23 66.8%
Agriculture and Grazing — Montana DNRC 2,396 1,471 845 621 02:06 25.9%
Contact the DNRC — Montana DNRC 2,286 1,917 1,036 1,283 02:21 56.1%
Totals | Averages 262,555 193,736 121,519 104,788 01:47 39.9%

Out-of-State Engagements Review
Value Indexing | (2) Year Aggregate Base Review
Page Content & Engagement | Aggregate Seasonal Rankings | Top 25 Indexed Pages by Pageviews | Raw Data
View | Filter: United States Not Montana | Sep. 2019 thru Aug. 2021
Rank DNRC Content | Topic Pages Entrances Pageviews
Unique
Pageviews
Exits
Avg. Time
on Page
% Exits
1 Index — Montana DNRC 28,194 44,283 33,832 16,060 00:53 36.3%
2
Board of Oil and Gas Conservation —
Montana DNRC
19,721 27,169 21,547 16,660 01:47 61.3%
3 Water Rights Bureau — Montana DNRC 10,682 18,898 14,379 8,610 01:56 45.6%
4 Montana DNRC 4,017 13,570 11,711 5,071 00:51 37.4%
5 Land for Sale — Montana DNRC 8,774 15,830 9,512 6,791 01:20 42.9%
6 Grants and Loans — Montana DNRC 7,118 9,995 9,170 7,420 02:18 74.2%
7 Water Resources — Montana DNRC 5,288 12,684 10,317 4,925 01:23 38.8%
8
Montana DNRC
6,366 10,643 8,550 6,790 02:57 63.8%
9 Licenses and Permits — Montana DNRC 3,344 9,220 7,592 4,115 01:30 44.6%
10
Cabin/Home Site Leases — Montana
DNRC
5,559 13,118 8,278 4,108 01:50 31.3%
11 Forestry — Montana DNRC 4,557 9,422 7,564 3,503 00:57 37.2%
12
DNRC
1,576 11,448 6,863 1,665 00:33 14.5%
13
Trust Lands Management — Montana
DNRC
2,810 7,322 5,643 1,662 00:50 22.7%
14
Welcome to the Montana Conservation
Seedling Nursery — Montana DNRC
3,514 5,226 4,147 2,472 01:53 47.3%
15 Auctions — Montana DNRC 2,221 9,523 5,695 3,039 01:59 31.9%
16 Contact the DNRC — Montana DNRC 1,780 3,859 3,316 2,234 02:14 57.9%
17 Contact DNRC — Montana DNRC 1,397 3,954 3,210 2,063 01:54 52.2%
18 Water Right Forms — Montana DNRC 1,860 6,969 4,450 2,883 02:21 41.4%
19
Agriculture and Grazing — Montana
DNRC
1,652 5,079 3,431 1,011 00:42 19.9%
20
Floodplain Management — Montana
DNRC
2,680 3,819 3,252 2,225 00:53 58.3%
21
Recreational Property Rentals —
Montana DNRC
2,349 3,956 3,168 2,456 01:41 62.1%
22
Know the rules for hunting on state
trust lands — Montana DNRC
1,366 1,697 1,559 1,293 02:57 76.2%
23 Flood and Fire — Montana DNRC 1,340 3,748 3,339 2,540 01:46 67.8%
24
Rangeland Resources Program —
Montana DNRC
1,611 1,874 1,789 1,601 01:07 85.4%
25 Water Adjudication — Montana DNRC 1,182 3,167 2,255 635 01:22 20.1%
Totals | Averages 130,958 256,473 194,569 111,832 01:36 46.8%

Out-of-State Engagements Review
Top 10 Value Indexed Pages | (2) Year Aggregate Seasonal Base Review
Spring Page Indexing
Top Topics Include: Oil & Gas, Water, Recreational Use, Land Sales, Cabin Sales, Hunting
Unique
Pageviews
Exits
Avg. Time
on Page
% Exits
1
Montana DNRC
5,280 7,251 5,715 4,488 01:58 61.9%
2 Montana DNRC 1,126 3,115 2,712 1,275 00:47 40.9%
5
Montana DNRC
1,824 3,092 2,531 1,970 02:57 63.7%
8 Licenses and Permits — Montana DNRC 968 2,306 1,902 1,122 01:35 48.7%
9
DNRC
1,139 2,768 1,769 853 01:52 30.8%
10
Know the rules for hunting on state
trust lands — Montana DNRC
1,366 1,697 1,559 1,293 02:57 76.2%
Winter Page Indexing
Top Topics Include: Oil & Gas, Water, Grants & Loans, Licenses & Permits, Cabin Sales, Recreational Use
Unique
Pageviews
Exits
Avg. Time
on Page
% Exits
1
Montana DNRC
5,350 7,384 5,819 4,548 01:49 61.6%
5 Montana DNRC 832 2,726 2,322 989 00:54 36.3%
7 Licenses and Permits — Montana DNRC 690 2,002 1,646 837 01:33 41.8%
8
DNRC
1,024 2,513 1,627 806 01:52 32.1%
9
DNRC
335 2,340 1,403 333 00:35 14.2%
10
Montana DNRC
1,104 1,975 1,520 1,187 02:50 60.1%

Spring Page Indexing
Top Topics Include: Oil & Gas, Water, Land Sales, Cabin Sales, Licenses & Permits, Recreational Use
Unique
Pageviews
Exits
Avg. Time
on Page
% Exits
1
Montana DNRC
4,606 6,317 5,049 3,889 01:43 61.6%
3 Montana DNRC 1,026 3,330 2,857 1,231 00:52 37.0%
6 Licenses and Permits — Montana DNRC 825 2,308 1,902 1,049 01:26 45.5%
8
Montana DNRC
1,487 2,403 1,943 1,554 02:52 64.7%
9
Welcome to the Montana Conservation
Seedling Nursery — Montana DNRC
1,536 2,197 1,769 1,115 02:02 50.8%
10
DNRC
1,176 2,797 1,763 826 01:46 29.5%
Summer Page Indexing
Top Topics Include: Water, Oil & Gas, Forestry, Land, Cabins, Recreational Use, Grants & Loans
Unique
Pageviews
Exits
Avg. Time
on Page
% Exits
2 Montana DNRC 1,033 4,399 3,820 1,576 00:52 35.8%
3
Montana DNRC
4,485 6,217 4,964 3,735 01:38 60.1%
4 Forestry — Montana DNRC 2,138 3,766 3,156 1,615 00:55 42.9%
6
DNRC
2,220 5,040 3,119 1,623 01:49 32.2%
8
Montana DNRC
1,951 3,173 2,556 2,079 03:09 65.5%
10
DNRC
506 3,884 2,303 557 00:32 14.3%

Misc. Notes | Google Analytics Setup | Early Observations
Ideally a full Google Analytics technical audit is performed and re-set with the new site build along with implementing best
practices. Here are just several areas identified that would enhance analytics going forward.
No campaign tracking
All of these Google Analytics capabilities (features) enable visitor
performance attribution analysis to optimize ongoing efforts and aids in strategic
planning.
Activating such capabilities will provide insights into how users get to the website and
deeper intel for how users are using the site, what content they are consuming and
find valuable, and what content they may be seeking.
No events or goals setup
No (if at all) UTM tracking
No content groups setup
Implementation of User ID
No site search setup
GA Technical Site Audit
A Google Analytics site audit is a separate exercise to ensure the analytics tool is
properly setup for analytic needs and will help to increase the visibility and ranking of
a website on Google and other search engines.
An technical audit will also identify issues and opportunities that can be overlooked
such as SEO, page-speed, mobile responsiveness - all of which have an impact on the
user experience.
A deeper, more expansive analysis can be performed upon request and guidance. Contact Delaney Gilman at Granicus for
more information.

Baseline Website Snapshot Audit v3

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