3. PURPOSES
•Most of us consume media products
for one of three reasons: information,
entertainment or escapism.
•View a range of media products across
the three sectors and, for each, identify
what you think the producer intended
to be the main purpose of the product.
12. ACTIVITY (SHEET 4)
• Using the activity sheet, for each of the three purposes (to entertain,
inform, escape), identify a media product you consume in each
sector.
13. PURPOSES
•We have established that we consume products
for information, entertainment or escapism.
•Imagine you are the producer of each of the
media texts we viewed earlier in the lesson. What
other purposes might you have for making the
media product other than to inform, entertain or
provide escapism?
•Discuss in pairs.
14. PURPOSES
• Producers might create media products for:
o profit
o community benefit
o raising awareness.
• They might also create products for:
o critical acclaim
o inspiration
o experimentation
o innovation
Do any of these apply to the products on your activity sheets? Review each
product and note down any additional purpose(s).
