Cision MediaRoom gives communication teams complete control over their online newsroom. Featuring automatic content updates from Cision Distribution by PR Newswire, a MediaRoom is professionally designed, developed, and securely hosted. Fully equipped with marketing tools and webmaster functionality.

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Miracles come in moments.
Be ready and willing
Wayne Dyer
CUSTOM NEWSROOM DEVELOPMENT

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Source: Isebox 2016 Media & Journalist Survey Results
Of journalists access a brand’s newsroom at
least once a month
95%
Of journalists feel newsrooms meet
their expectations
6%
In the Eyes of the Journalist
Corporate newsrooms fail to meet their expectations
80%
Of journalists would more actively seek a brand’s
newsroom if it met their needs

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What Journalists Want
Corporate newsrooms fail to meet their expectations
80%
90%
Updated & accurate media contacts
with phone and email
76%
The ability to easily view and download
multimedia content
55%
Easy search tools to find what they
need
51%
Media kit with logos, bios, and images
71%
Current news and up-to-date
information
30%
Social media tools (feeds, sharing, etc.)
Source: Isebox 2016 Media & Journalist Survey Results

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Customizable, fully-hosted microsite solutions
PR Newswire MediaRooms
Cision PR Newswire has been developing, building, hosting, maintaining, and
supporting customized microsites for our clients for over a decade. Our solution acts as
a true content hub for allowing communicators of all types to customize, automate,
and control their messaging and content in an owned digital space.
EASY CONTENT MANAGEMENT
Take control over your site’s content using
our CMS that was built explicitly for
communicators
ROBUST
FUNCTIONALITY
Automate release content ,
display earned media pickup,
and engage audiences with
dynamic content
24/7 DEDICATED
SUPPORT
Our Site Support team is a
direct extension of our
Editorial/CCS department and
here to help whenever you
need it.
CUSTOMIZABLE
LAYOUTS
Newsroom, audiences expect
a clean, modern, and user
friendly design.

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Custom, Branded Newsrooms

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Key Functionality

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Robust Newsroom
Functionality
Gain complete control and support over your online newsroom.
Communication teams must invest time and resources across
numerous departments to design, develop and update their online
newsroom, which serves as an important resource for the media and
shareholders.
Professionally designed and securely hosted, Cision MediaRooms
provide automatic content updates from Cision Distribution by PR
Newswire and imports data from the Cision Communications Cloud, to
serve as an automatic, centralized content hub for your brand.
Complete Content Control
▪ Secure, unlimited real-time access to your Room Site
▪ Save / Preview Draft Content
▪ Form Builder
▪ Password Protect Pages
▪ Crisis Management
*See attached feature list for all of our capabilities*
Social Media Integration/Audience Engagement
▪ Social Media Tools
▪ Post to Social Accounts
▪ Social Media Aggregator
▪ Social Media Feature Box
▪ Social Media Hub
▪ Site Notifications: Email and RSS Alerts
Robust Multimedia Libraries
▪ 43 main pages, unlimited subpages
▪ Dark pages
▪ Embedded photo, video
▪ Multimedia Storage
▪ Enhanced News Releases
▪ PRN Photo Archive Integration
▪ Multimedia Library
True Automation
▪ Press releases issued through PRN post instantly and securely
▪ Multimedia assets travel from the wire to the newsrooms

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Allow media to gain access to embargoed content and help meet their deadlines
Site Registration
• We can create a complete
password protected
section of the newsroom,
allowing the media to
access content not
available to the public
• Public assets can be
password protected for
download
• The entire site registration
workflow is powered
through the Cision
newsroom solution.

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Share your content everywhere
Audiences expect to be able to easily and rapidly
share content directly from the newsroom. Our
upgraded sharing feature allows your team
flexibility over which social channels you feature
and how you stylize the calls to action.

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Cision is the only provider that can deliver a subsecond transaction to the MediaRoom
Unparalleled automation
• If you choose to start using PRN’s wire
distribution, we can ensure the most
seamless posting to your newsroom
• Releases can be categorized in order to tailor
content for your audiences based on how
you operate as a company and how they
prefer to consume your content
• Multimedia assets travel with your
multimedia-enhanced releases

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Our newsrooms are built to display across all devices
Responsive Design

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Our Rooms team has you covered.
Gold Standard Support for Your Newsroom
Josef Bachmeier
Director, Customer Engagement
Julia Harris
Manager, Site Support Team
Cissie Busch
Director, Audience Microsites
• Unlimited upfront and ongoing training is provided by PRN support specialists.
• Cision Site Support is available around the clock

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98%
Thank you so much for the work with
updating our website in the middle of the
night last night. We are so thankful we can
rely on you to have it all up in a timely and
accurate manner. You are the best.
Dedicated, Consultative Support
Unlimited Support & Training 24/7/365
Cision MediaRooms
Retention RateShauna Mason
Manager, Corporate Affairs
Bellatrix Exploration Ltd.

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The Cision MediaRoom content management system offers granular control for the communicator
Complete Content Control
▪ Easy, logical content management
▪ Unlimited number of seats
▪ Unlimited training
▪ Upload, update, and schedule content
updates
▪ Utilize dark pages to build our custom
content over time.
▪ Activate crisis management pages
▪ Manage user permissions
▪ Manage email subscriptions
▪ Build and deploy content forms
▪ Access and measure results in the built-
in analytics platform
Full CMS Demo Available Upon Request

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Intelligent Reporting
Track and measure your digital impact and integrate with Google Analytics

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Trusted by Hundreds of Brands

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Timeline
Typical MediaRoom development and implementation time: six to
eight weeks
Design
We can implement design using one of the following methods:
1. You send us all elements to build your new site. This will be an
HTML template file with all elements linking back to your web
server including images, CSS and any JavaScript required to
make your page function.
2. We copy design directly from your current website or a
development site. Please send us a link that we can pull design
from.
Content
You can send us content using one or both methods below.
1. Send a link to a current site where we need to migrate content
from and give us specific instructions on what pages should be
moved. Please include direct links.
2. Send new content in the form of zip files or online transfers.
Next Steps
1. Once you deliver the design elements and content
instructions, we will set up a staged version of the site for you
to review.
2. After you’ve approved the staged version of the site, we will
be ready to take your site live.
3. You will need to decide the URL of your new site. We will give
you specific instructions if you decide to use a subdomain.
4. Once a contract is in place and we initiate the site build
process, our SiteSupport team will outline a more detailed
milestone roadmap of the development of your site.