2. THE DIGI-PACK
This is the Digi-pack that I created, I designed it to look like a pie, from all angles. This
was because the pie is a paradigm from our music video, we have then consequentially
used this in all three of our media products which creates a syntagm that the audience
can identify straight away.
3. THE POSTER
This is the poster that Tom created it takes the form of a newspaper which is a running
theme throughout the music video itself. The Album cover is present within our poster in
order for promotion of the product to be successful.
4. SUMMARY
Both myself and Tom are very pleased with the work that we
produced. We feel that the ancillary products promote the music
video very well, as conventions from the video are used on both the
Digi-pack and the Poster. All three products; the music video, Digi-
Pack and Poster are an effective combination. Each one achieves
what is set out to do, be it the Digi-pack being eye catching for the
audience to help increase sales or the poster delivering the correct
information to consumers so that awareness of the product is raised.
