Lists are everywhere. For good reason. Here are some alternatives.

15. You see each of these ideas,
whilst traffic surgingly effective,
could do more harm than good if
the content fails to deliver
on the promise (or at least
come bloody close).

16. Remember, getting clicks is only 10% of the goal.
The 90% is tied up in the engagement that
follows, and that engagement will only
materialise when the reader’s expectations are
met or surpassed.
In other words, the sensationalist heading
should be no more than an accurate
representation of sensational content. If the
latter falls short then everyone loses, including
you.