This document discusses the case for loyalty in the current age where job-hopping and constantly pursuing better options is common. It argues that while having more freedom and options is good, sticking with one employer or brand can sometimes be better than constantly looking for something new. It suggests that loyalty does not mean being unambitious, and that ambitious goals can still be achieved by staying loyal to your current organization and talking with your boss about how to advance there, rather than constantly pursuing opportunities elsewhere.