INSTAGRAM FOR BRANDS:
BEYOND SELFIES,
FOOD PORN, AND CATS
LIZZIE MALDONADO

#DDSUM13
HI.
I’M LIZZIE MALDONADO
Digital Strategist, Owned Media
The Starr Conspiracy

LIZONOMICS

resnarkable.com | Social Media ...
THERE’S A HUGE
NETWORK OUT THERE

#DDSUM13
INSTAGRAM STATS

150M
MONTHLY
ACTIVES

16B
PHOTOS
SHARED

1.2B
LIKES
DAILY

55M

AVERAGE PHOTOS
PER DAY

INSTAGRAM.COM/PRE...
USERS
18-29

BUFFER DEMOGRAPHIC DATA

#DDSUM13
INSTAGRAM FACTS
No. 4: THINK LIKE AN EVANGELIST
Like a crusading journalist, pursue The Truth with
FOUNDED IN 2010
fervor....
ADS ON INSTAGRAM

OCT 13 | INSTAGRAM.COM/ABOUT-ADS
#DDSUM13
60

NOV. 1, 2012

FEB. 1, 2013

40
30

HAVE AN
ACCOUNT

ACTIVE
ACCOUNT
(PHOTOS
POSTED)

SIMPLY MEASURED FEB 13

1+ PHOTOS
...
7 TIPS TO GO
BEYOND SNAP
AND SHARE

#DDSUM13
No. 4: THINK LIKE AN EVANGELIST
TELL YOUR STORY
NUMBER 1

Like a crusading journalist, pursue The Truth with
fervor. You h...
MOMA

#DDSUM13
GAME OF THRONES

#DDSUM13
STARBUCKS

#DDSUM13
LEO
BURNETT
#DDSUM13
GENERAL
ELECTRIC

#DDSUM13
BATH AND BODY WORKS

#DDSUM13
MAILCHIMP

#DDSUM13
URBAN OUTFITTERS

#DDSUM13
No. 4: THINK LIKE AN EVANGELIST
HASHTAG IT RIGHT
NUMBER 2

Like a crusading journalist, pursue The Truth with
fervor. You ...
GATORADE

#DDSUM13
PARTICIPATE IN
INSTAGRAM EVENTS
Try this!

#DDSUM13
No. 4: THINK LIKE AN EVANGELIST
FOCUS ON DELIGHTING
NUMBER 3

Like a crusading journalist, pursue The Truth with
fervor. Y...
URBAN
OUTFITTERS
#DDSUM13
BLUE
JEANS
NETWORK

#DDSUM13
OAKLEY

#DDSUM13
BMW
#DDSUM13
No. 4: THINK LIKE AN EVANGELIST
RESPECT THE PLATFORM
NUMBER 4

Like a crusading journalist, pursue The Truth with
fervor. ...
NUMBER 5

No. 4: THINK LIKE AN YOUR
EVANGELIST
UNDERSTAND
BRAND journalist, pursue The Truth with
Like a crusading ARCHETY...
STARBUCKS

#DDSUM13
TIME MAGAZINE

#DDSUM13
OREO

#DDSUM13
NUMBER 6

AIM FOR KILLER PHOTOS
LOTS OF BACKGROUND SPACE
29% MORE LIKES
SINGLE DOMINANT COLOR
17% MORE LIKES
HIGH LEVELS O...
NUMBER 6

AIM FOR KILLER PHOTOS
EFFECTIVE
FILTERS

INEFFECTIVE
FILTERS

MAYFAIR
#NOFILTER
INKWELL
WALDEN
AMARO
LO-FI

WILL...
No. 4: THINK LIKE AN EVANGELIST
ENABLE ADVOCATES
NUMBER 7

Like a crusading journalist, pursue The Truth with
fervor. You ...
NIXON

#DDSUM13
OREO
#DDSUM13
LEGO

#DDSUM13
COOL TOOLS
TO GET THE MOST
OUT OF INSTAGRAM

#DDSUM13
STATIGRAM

#DDSUM13
PRINSTAGRAM

#DDSUM13
NITROGRAM

#DDSUM13
SIMPLY MEASURED

SIMPLYMEASURED.COM/FREE-SOCIAL-MEDIA-TOOLS

#DDSUM13
OVERGRAM

#DDSUM13
VSCO CAM

#DDSUM13
AFTERLIGHT

#DDSUM13
SUMALL

#DDSUM13
THANK YOU FOR
YOUR TIME
Let’s connect on Twitter and Instagram:
LIZONOMICS

lizzie@thestarrconspiracy.com
resnarkable.com
...
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Instagram for Brands: Beyond Selfies, Food Porn, and Cats

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Published on

Get 7 tips to go beyond "snap and share" on Instagram as well as an introduction to cool new tools for managing Instagram for brands.

Published in: Business, Technology

Instagram for Brands: Beyond Selfies, Food Porn, and Cats

  1. 1. INSTAGRAM FOR BRANDS: BEYOND SELFIES, FOOD PORN, AND CATS LIZZIE MALDONADO #DDSUM13
  2. 2. HI. I’M LIZZIE MALDONADO Digital Strategist, Owned Media The Starr Conspiracy LIZONOMICS resnarkable.com | Social Media Today | Business 2 Community #DDSUM13
  3. 3. THERE’S A HUGE NETWORK OUT THERE #DDSUM13
  4. 4. INSTAGRAM STATS 150M MONTHLY ACTIVES 16B PHOTOS SHARED 1.2B LIKES DAILY 55M AVERAGE PHOTOS PER DAY INSTAGRAM.COM/PRESS #DDSUM13
  5. 5. USERS 18-29 BUFFER DEMOGRAPHIC DATA #DDSUM13
  6. 6. INSTAGRAM FACTS No. 4: THINK LIKE AN EVANGELIST Like a crusading journalist, pursue The Truth with FOUNDED IN 2010 fervor. You have to believe in something passionately and $1B ACQUISITION BY FACEBOOK IN 2012 feel compelled to tell everybody. Make your brand all MORE THAN 35M SELFIES (OCT 13) an emotional about changing the world and you’ll create connection. You’ll also see demand increase. #DDSUM13
  7. 7. ADS ON INSTAGRAM OCT 13 | INSTAGRAM.COM/ABOUT-ADS #DDSUM13
  8. 8. 60 NOV. 1, 2012 FEB. 1, 2013 40 30 HAVE AN ACCOUNT ACTIVE ACCOUNT (PHOTOS POSTED) SIMPLY MEASURED FEB 13 1+ PHOTOS PER WEEK 10K+ FOLL. 20K+ FOLL. 10% 8% 19% 18% 26% 20% 41% 34% 55% 0 49% 10 59% 20 54% ADOPTION RATE 50 100K+ FOLL. #DDSUM13
  9. 9. 7 TIPS TO GO BEYOND SNAP AND SHARE #DDSUM13
  10. 10. No. 4: THINK LIKE AN EVANGELIST TELL YOUR STORY NUMBER 1 Like a crusading journalist, pursue The Truth with fervor. You have to believe in something passionately and NO SHAMELESS SELF-SELLING feel compelled to tell everybody. Make your brand all USE CULTURE WARRIORS AND EVANGELISTS about changing the world and you’ll create an emotional connection. NEEDalso see demand increase. DON’T You’ll LOGOS GO BEHIND THE SCENES Give your audience something they can’t find anywhere else. #DDSUM13
  11. 11. MOMA #DDSUM13
  12. 12. GAME OF THRONES #DDSUM13
  13. 13. STARBUCKS #DDSUM13
  14. 14. LEO BURNETT #DDSUM13
  15. 15. GENERAL ELECTRIC #DDSUM13
  16. 16. BATH AND BODY WORKS #DDSUM13
  17. 17. MAILCHIMP #DDSUM13
  18. 18. URBAN OUTFITTERS #DDSUM13
  19. 19. No. 4: THINK LIKE AN EVANGELIST HASHTAG IT RIGHT NUMBER 2 Like a crusading journalist, pursue The Truth with fervor. You have to believe in something passionately and NO SPRAY-AND-PRAY HASHTAGGING feel compelled to tell everybody. Make your brand all DON’T USE STUPID and you’ll create an emotional about changing the world HASHTAGS — #NOFILTER connection. You’ll also IS OBVIOUSLY SPAM #FOLLOWBACK see demand increase. If you are going to create and manage a hashtag, go big or go home. #DDSUM13
  20. 20. GATORADE #DDSUM13
  21. 21. PARTICIPATE IN INSTAGRAM EVENTS Try this! #DDSUM13
  22. 22. No. 4: THINK LIKE AN EVANGELIST FOCUS ON DELIGHTING NUMBER 3 Like a crusading journalist, pursue The Truth with fervor. You have to believe in something passionately and IF YOU MUST SHARE A PRODUCT PHOTO, feel compelled to tell everybody. Make your brand all MAKE IT AMAZING about changing the world and you’ll create an emotional connection. You’ll also see demand increase. Delight, surprise, entertain, and inform your audience with every post. #DDSUM13
  23. 23. URBAN OUTFITTERS #DDSUM13
  24. 24. BLUE JEANS NETWORK #DDSUM13
  25. 25. OAKLEY #DDSUM13
  26. 26. BMW #DDSUM13
  27. 27. No. 4: THINK LIKE AN EVANGELIST RESPECT THE PLATFORM NUMBER 4 Like a crusading journalist, pursue The Truth with fervor. You have to believe in something passionately and NO BUYING FOLLOWERS feel compelled to tell everybody. Make your brand all DON’T INTERRUPT about changing the world and you’ll create an emotional connection. You’ll also see demand increase. NO MEGAPHONES Understand how users interact with Instagram and respect their idea of brand interaction. #DDSUM13
  28. 28. NUMBER 5 No. 4: THINK LIKE AN YOUR EVANGELIST UNDERSTAND BRAND journalist, pursue The Truth with Like a crusading ARCHETYPE fervor. You have to believe in something passionately and feel compelled to tell everybody. Make your brand all DON’T BE AFRAID TO TAKE A STANCE about changing the world and you’ll create an emotional KNOW YOUR AUDIENCE connection. You’ll also see demand increase. BE HUMAN, EVEN IF YOU’RE REPPING A BRAND #DDSUM13
  29. 29. STARBUCKS #DDSUM13
  30. 30. TIME MAGAZINE #DDSUM13
  31. 31. OREO #DDSUM13
  32. 32. NUMBER 6 AIM FOR KILLER PHOTOS LOTS OF BACKGROUND SPACE 29% MORE LIKES SINGLE DOMINANT COLOR 17% MORE LIKES HIGH LEVELS OF TEXTURE 79% MORE LIKES DUCK FACE 1,112% MORE LIKES THAN REGULAR SELFIES TRACKMAVEN #DDSUM13
  33. 33. NUMBER 6 AIM FOR KILLER PHOTOS EFFECTIVE FILTERS INEFFECTIVE FILTERS MAYFAIR #NOFILTER INKWELL WALDEN AMARO LO-FI WILLOW SIERRA EARLYBIRD 1977 BRANNAN TOASTER TRACKMAVEN #DDSUM13
  34. 34. No. 4: THINK LIKE AN EVANGELIST ENABLE ADVOCATES NUMBER 7 Like a crusading journalist, pursue The Truth with fervor. You have to believe in something passionately and USE CONTESTS TO ATTRACT/ENGAGE FOLLOWERS feel compelled to tell everybody. Make your brand all ALWAYS USE RELEVANT you’ll create about changing the world and HASHTAGS an emotional connection. You’ll also seeYOUR TARGET AUDIENCE FIND AND FOLLOW demand increase. Share your photos across all your social platforms — content creation should never happen in a vacuum. #DDSUM13
  35. 35. NIXON #DDSUM13
  36. 36. OREO #DDSUM13
  37. 37. LEGO #DDSUM13
  38. 38. COOL TOOLS TO GET THE MOST OUT OF INSTAGRAM #DDSUM13
  39. 39. STATIGRAM #DDSUM13
  40. 40. PRINSTAGRAM #DDSUM13
  41. 41. NITROGRAM #DDSUM13
  42. 42. SIMPLY MEASURED SIMPLYMEASURED.COM/FREE-SOCIAL-MEDIA-TOOLS #DDSUM13
  43. 43. OVERGRAM #DDSUM13
  44. 44. VSCO CAM #DDSUM13
  45. 45. AFTERLIGHT #DDSUM13
  46. 46. SUMALL #DDSUM13
  47. 47. THANK YOU FOR YOUR TIME Let’s connect on Twitter and Instagram: LIZONOMICS lizzie@thestarrconspiracy.com resnarkable.com #DDSUM13

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