The document discusses 4 concerns that every aspiring political candidate must overcome: 1) inexperience in politics, as message and personality are now more important than resume; 2) cultivating a strong, consistent message that appeals to voters without seeming boastful; 3) launching an effective fundraising campaign, as campaigns require significant money; and 4) steering clear of negative politics, as voters want honest candidates who do not engage in corruption. The document encourages those with ideas to better their communities to run for office, noting that successful politicians overcome obstacles with tenacity.

1. 4 CONCERNS THAT EVERY
CANDIDATE MUST OVERCOME
D A N C E N T I N E L L O

2. W E A L L A S P I R E T O C H A N G E O U R
C O M M U N I T I E S F O R T H E B E T T E R .
Regardless of the specifics, every candidate enters into the
political ring with the determination to enact change. In
our current gossip-laden political culture, it’s often all too
easy to forget the determination and bravery pushing an
agenda to a skeptical public requires; the task can seem
more than a little daunting to those with minimal political
experience.
But running for office doesn't need to feel out of reach.

3. H E R E A R E F O U R C O N C E R N S T H A T
E V E R Y A S P I R I N G C A N D I D A T E W I L L
N E E D T O O V E R C O M E T O S U C C E E D I N
P O L I T I C S .

4. I N E X P E R I E N C E I N
P O L I T I C S
A successful career in politics doesn’t need
to begin with a degree in government from
an Ivy League school or an internship with a
high-flying Senator. While connections and
packed resumes certainly help establish
authority, candidacies are built on
ideas. Now more than ever, message and
personality takes precedence over resume
on the campaign trail.

5. C U L T I V A T I N G A
M E S S A G E
Candidates need a strong message that
appeals to voters. Relatively brief, this
platform should highlight a candidate’s
strengths and preferability without seeming
boastful or critical of an opponent. Most
importantly, it must be consistent;
candidates need to seem stalwart and
trustworthy if they want to succeed!

6. L A U N C H I N G A
F U N D R A I S I N G C A M P A I G N
No candidate enjoys spending hours upon
hours fundraising, but the efforts are
necessary. Campaigns need money to run;
according to Campaign Finance Institute’s
analysis of Federal Election Commission, an
average senatorial race cost over $10 million
in 2016. The expense, of course, will vary
depending on the office, but the need for
fundraising skills will always remain.

7. S T E E R I N G C L E A R O F
N E G A T I V E P O L I T I C S
Sometimes television has it wrong. The day-
to-day workings of a political office are far
less Machiavellian than some films might
suggest; however, some aspiring politics still
fear being drawn into the so-called “dark”
side of politics. However, that distaste for
corruption and machination is exactly what
voters want in an honest candidate. No
candidate needs to sink into dirty politics in
order to get ahead!

8. Those who have ideas to better
their communities and the drive
to see them implemented
should make their voices heard
by throwing their proverbial hat
into the ring. Obstacles abound
on the campaign trail – but
successful politicians have the
tenacity to overcome any
barriers in their path to
leadership.
Launching a campaign
demands effort,
determination, and passion
from political newcomers
and veterans alike.

9. Thank you!
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