Một ví dụ hay về IMC plan cho sản phẩm mới Clear ice cool bao gồm cả ATL & BTL

2. Roleplay: Client ATL Agency BTL Agency/Partner

3. Roleplay: ATL Agency BTL Agency/Partner

5. Roleplay: ATL Agency BTL Agency/Partner

6. Roleplay: ATL Agency BTL Agency/Partner

8. Roleplay: ATL Agency BTL Agency/Partner

9. Roleplay: ATL Agency BTL Agency/Partner

11. Roleplay: ATL Agency BTL Agency/Partner

13. Roleplay: Media Agency

14. Roleplay: Media Agency

15. Roleplay: Media Agency

16. Roleplay: Media Agency
Supporting Roleplay: BTL/Activation Lead to propose the Activation Kich Off

18. Roleplay: Media Agency

19. Roleplay: Media Agency
Supporting Roleplay: BTL/Activation Lead to propose the Activities Supports

20. Roleplay: Media Agency
Supporting Roleplay: BTL/Activation Lead to propose the Activities Supports

21. Roleplay: Media Agency
Supporting Roleplay: BTL/Production Lead to propose the items

22. Roleplay: Media Agency
Supporting Roleplay: BTL/Production Lead to propose the items

24. Roleplay: Media Agency

25. Roleplay: Media Agency

26. Roleplay: Media Agency
Value Roleplay: BTL/Content Media Lead to propose partnership

27. Roleplay: Media Agency
Value Roleplay: BTL/Content Media Lead to compose content

28. Roleplay: Media Agency

31. Value Roleplay: BTL/AM to adapt Client’s mechanic

32. Value Roleplay: BTL/Creative Lead to adapt from KV

33. Value Roleplay: BTL/Creative Lead to adapt from KV  Production Lead to produce

35. Value Roleplay: BTL/Creative Lead to propose the Creative Idea

36. Value Roleplay: BTL/Operation Lead to propose the mechanic

37. Value Roleplay: BTL/Creative Lead to handle Idea Adaptation

38. Value Roleplay: BTL/Creative Lead to handle Idea Adaptation

39. Value Roleplay: BTL/Creative Lead to handle Idea Adaptation

40. Value Roleplay: BTL/Creative Lead to handle Idea Adaptation

42. Value Roleplay: BTL/Operation Lead to find location and deal the best

44. Value Roleplay: BTL/Production Lead to propose the solution + BTL/Operation to run activities

45. Value Roleplay: BTL/Production Lead to propose the solution + BTL/Operation to run activities

46. Value Roleplay: BTL/Creative Lead to compose the script

47. Value Roleplay: BTL/Operation Lead to run activities

48. Value Roleplay: BTL/Creative Lead to compose the script

50. Value Roleplay: BTL/Content Media Lead to propose

51. Value Roleplay: BTL/Content Media Lead to propose

52. Value Roleplay: BTL/Content Media Lead to propose

53. Value Roleplay: BTL/Content Media Lead to propose

54. Value Roleplay: BTL/Content Media Lead to propose

55. Value Roleplay: BTL/Content Media Lead to propose

57. Value Roleplay: BTL/Shopper MKT Lead to propose

58. Value Roleplay: BTL/Production Lead to rivise

59. Value Roleplay: BTL/Production Lead to propose the solution + BTL/Operation to run activities

60. Value Roleplay: BTL/Production Lead to propose the solution + BTL/Operation to run activities

61. Value Roleplay: BTL/Creative Lead to adapt + BTL/Production to set up

62. Value Roleplay: BTL/Creative Lead to adapt + BTL/Production to set up

63. Value Roleplay: BTL/Creative Lead to adapt + BTL/Production to set up

64. Value Roleplay: BTL/Creative Lead to adapt + BTL/Production to set up

65. Value Roleplay: BTL/Creative Lead to adapt + BTL/Production to set up

66. Value Roleplay: BTL/Creative Lead to adapt + BTL/Production to set up

67. Value Roleplay: BTL/Creative Lead to adapt + BTL/Production to set up

68. Value Roleplay: BTL/Creative Lead to adapt + BTL/Production to set up

69. Value Roleplay: BTL/Creative Lead to adapt + BTL/Production to set up

70. Value Roleplay: BTL/Creative Lead to adapt + BTL/Production to set up

71. Value Roleplay: BTL/Creative Lead to adapt + BTL/Production to set up

72. Value Roleplay: BTL/Instore Digital to develop + BTL/Production to set up

73. Value Roleplay: BTL/Creative Lead to adapt + BTL/Production to set up

74. Value Roleplay: BTL/Creative Lead to adapt + BTL/Production to set up

75. Value Roleplay: BTL/Creative Lead to adapt + BTL/Production to set up

76. Value Roleplay: BTL/Creative Lead to adapt + BTL/Production to set up

78. Value Roleplay: BTL/Operation to deal + BTL/Production to set up