1. Looking at sustainability in another way
Sustainable?
Roland ten Klooster
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Sustainability - definition Sustainability - definition
‘Sustainable Development is development  Based on the way indians live
that meets the needs of the present without  Needs and limitations
compromising the ability of future  “Don’t eat your seed corn”
generations to meet their own needs. This
involves addressing economic, social and  “Do unto others as you’d have others do unto
environmental factors, and their you”
interdependence in an organization's
decision-making and activities’
World Commissions on Environment and Development (the
Brundtland Commission) during a United Nations
conference (WCED, 4 August 1987)
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Sustainability – three elements Human being and nature
 Environmental  Human part of or loose from nature
protection  Role of Christianity - Monotheism
 Social equity  Use of chemicals
 Economic
prosperity
 Also known as
people, planet
profit
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2. Sustainability and Packaging 30-9-2011 7 Sustainability and Packaging 30-9-2011 8
Genesis 1:26-7
Zij zullen zeggenschap
hebben over de vissen in de
zee, de vogels in de lucht,
over de dieren op het land, de
tamme en de wilde, de grote
en de kleine.
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Use of chemicals Human behavior
 More individualistic
 Hedonistic
 Impulsive
 Unconsciously influencing
(advertising psychology)
 Temptation
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3. Consumer behavior
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Consumer behavior Politics
 Who will vote on a party that:
 Raises energy prizes
 Promotes eating less meat
 Promotes public transport
 Put taxes on imported products according to
the carbon foot print
 Etc.
 They promise but when it comes to
measures they need compromises
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Insight in technology and chains Need for ice – chain analysis
 Fragmentizing
 The big picture Carbon Foot Print Ben & Jerry's (Website B&J - 2008)
 Not able to make calculations, to Sourcing of ingredients
compare units, etc. (chocolate, fruit, cereals)
Energy needed for cooling
Dairy supply chain
Transport finished product
Packaging
Rest
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4. Units
Leaving charger 1 second car
in for 24 hours
= driving
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Sustainable Energy -
without the hot air
Strawberries David J.C. MacKay
 Eating strawberries out of the season  Scenario for GB
 Imported from Chili by airplane  Use of energy
 Between 2 and 4 kg of kerosene for 1 kg of compared with
strawberries
alternative sources
 The government puts taxes on the plastic packaging
 Alternative
of 12 grams because packaging is bad for the  10% most windy
environment area covered for
wind energy
 What kind of message is this?  All roofs covered for
sun energy
 500 km coast for
wave energy
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Economics Human being and policy
 Preoccupation with economical growth  What did 40 years of environmental
 10 years of 2% growth means +21,9% of policy bring us?
extra money to spend by people
 So it also means that energy use has to
be 21,9% more efficient to stay at the
same level
 There is a straight relation between
economics and load on the environment
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5. Energy linked to income and economic growth Waste in kg per capita
450
400
350
300
250
200
150
100
50
0
1950
1955
1960
1965
1970
1975
1980
1985
1990
1995
2000
2005
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Conclusion And now?
 Sustainability?  We need to invest in alternative
 Not according to the definition technologies
 Mostly only the P from Planet  We have to pay attention to the other P’s
 Profit and People have to taken into account  May be adjust our demands and realize
 More sustainable? how prosperous we are?
 Not according to the definition  But it is absolutely clear that we need a
drive
 Less polluting?  By the way: it will come naturally
 Not according to many figures because energy prices will go sky high
 And now?
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Thank you for your attention
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