Io Pp Ntnl Leadership Conf

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All eyes MSU\'s Research Team in Packaging, thanks to Dr. Laura Bix

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Io Pp Ntnl Leadership Conf

  1. 1. 10/1/2010 New Frontiers in Testing Package Accessibility Laura Bix Michigan State University Acknowledgements • Bret Carlson and IoPP • Javier de la Fuente • Ondrea Kassarjian • Raghav Prashant Sundar •Priyanka Rangnekar • Julia Breisinger •Cory Wilson • Monica Cai • Abhishek Gawasane • Jose Hernandez • James Klobuchar 1
  2. 2. 10/1/2010 Agenda • The Traditional Approach to packaging design • Drivers • Aging Population • Changing Marketplace • Sustainability Movement • Ongoing work at the HUB • The theory • Visual Cognition • Physical Testing Traditional Approach to Package Design 2
  3. 3. 10/1/2010 Environments Physical Atmospheric Human Barrier Materials O2 Absorbers Child Resistant Cushions Anti Static Agents Closures Protection Corner Posts Wet Strength Materials Tamper Evident Anti Slip Agents UV Absorbers Features UV Blockers Functions Sterile Barriers Bar Codes Warnings RFID Microbial Indicators Directions for Safe Communicatio Shock Indicators O2 Indicators Use n Symbols TTIs Indicators of Safety Text and Quality Senior Friendly Stretch Wrap Packaging Strapping Edible Films Handles Utility Dual Ovenable Anti Slip Grips Materials Size Limits Pour spouts PKG 101- Packaging systems, materials and forms and their relationship to the needs and wants of society. PKG 221- Physical and chemical properties of glass and metal and application to packaging PKG 315-Application of computers to communicate, analyze and solve problems in the management, specification, production, and testing of packaging systems. PKG 322- Physical and chemical properties, manufacture, conversion, and use of wood, paper, paperboard, and related components in packaging. Design, use, and evaluation of packages. PKG 323- Physical and chemical properties of plastics and their relationship to selection, design, manufacture, performance, and evaluation of packages. PKG 410-Identification and measurement of hazards in physical distribution. Methods of protection against climate, shock, vibration, and compression. PKG 485-Package development including selection, design and implementation of package systems for protection, distribution, merchandising, use and disposal. 3
  4. 4. 10/1/2010 Aging Drivers of Change Trend •20% of the US population will be over the age of 65 by the year 2030 • 20% of the US population will be over the age of 65 by 2030 (Federal Interagency 5% ofForum on Aging) the US • population the US population will be over the 5% of will be age of 85 by 2050 over the age of 85 by the year 2050 (Interagency Forum on Aging 4
  5. 5. 10/1/2010 Changing Marketplac e • Escalating competition for customers • Customer expectations are increasing • Customization • Diverse range of product choices available • Changes in advertising • Remote control • Fragmentation • DVR, Satellite radio • Viral movement • Packaging takes on a more prominent role in not only reaching the customer, but in retaining them 5
  6. 6. 10/1/2010 Expense to be Tool for dealt with Adding Value 6
  7. 7. 10/1/2010 • Rise in combination products • Innovative delivery systems • Compliance enhancing packaging • Customized kits Iconic Transitions 7
  8. 8. 10/1/2010 Iconic Transitions Iconic Transitions 8
  9. 9. 10/1/2010 Ongoing work at the HUB de la Fuente’s work- Combines Human Processor Theory with Usability Theory 9
  10. 10. 10/1/2010 1. Exposure (Active or passive) II. Notice (Perception) III. Encode IV. Comprehend V. Comply 10
  11. 11. 10/1/2010 Innovative New Closure Fails to be opened • Maybe the consumer failed to notice the opening mechanism • Maybe they noticed the mechanism, but failed to notice the directions for use • Maybe they noticed, but failed to understand • Maybe they noticed and understood, but were physically unable to manipulate Visual Cognition • Eye Tracking • Change Detection 11
  12. 12. 10/1/2010 12
  13. 13. 10/1/2010 Sundar • PWLs in 5 color contrasts • Population of young adults • Population of 50+ • Of the test participants • 22% failed to notice ANY of the five PWLS • 40% failed to notice one or more • Significant differences in the attentive behaviors of the two populations 13
  14. 14. 10/1/2010 Kosugi’s Work- Change Detection • 46 people tested • 16 women and 30 men • Exposed to 3 groups of 5 changes • 2 critical • 3 dummies • Total of 6 critical changes per participant 14
  15. 15. 10/1/2010 QuickTime™ and a MPEG-4 Video decompressor are needed to see this picture. 15
  16. 16. 10/1/2010 16
  17. 17. 10/1/2010 Front of Pack 17
  18. 18. 10/1/2010 QuickTime™ and a MPEG-4 Video decompressor are needed to see this picture. Change Detection • 8 Pairs of look-alike, sound-alike drug names • Each pair in TALLMAN and traditional format • 40 lay people, 40 healthcare providers 18
  19. 19. 10/1/2010 Characterizing the Physical Interface • Timed task analysis • Kinematics (Mechanical Engineering/Biomechanics ) QuickTime™ and a MPEG-4 Video decompressor • Kinetics are needed to see this picture. QuickTime™ and a MPEG-4 Video decompressor are needed to see this picture. 19
  20. 20. 10/1/2010 Future Work • Learning Assessment Center (LAC) • Joint MSU SoP, CHM, Osteopathic Medicine, Nursing, Vet Medicine, Biomechanics • http://lac.msu.edu/tour.htm 20
  21. 21. 10/1/2010 21

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