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©2015 Scion Advisors. All rights reserved.
A	
  PROVEN	
  APPROACH	
  	
  
DRIVING	
  PROFITABLE	
  
GROWTH	
  FOR	
  PRIVATE	
  
BUSINESSES	
  
TRACK RECORD: OVER 130 TOP BRANDS
o  Seasoned general managers from world class organizations
•  We have walked in clients’ shoes and managed businesses
o  Proven approach to building stronger, more viable businesses
•  Specialize in mid-sized private enterprises
o  Track record with over 100 companies across several industries
•  Taking businesses to the next stage
BUSINESS AND STRATEGY ADVISORS
“In a rapidly changing world, Scion Advisors is one of the best
firms at developing strategies and a financial plan that translate
to success.”
Rob McMillan, Executive Vice President
Silicon Valley Bank
©2014 Scion Advisors. All rights reserved.
o  Track record launching and building businesses
•  Wine, grape and food producers
•  Retail, Food Service, Restaurant
•  Consumer Package Goods
•  General Manufacturing
•  Tech with emphasis in Ecommerce
o  Broad range of general management experience from start up
to Fortune 100
•  C level
•  Marketing, sales and business development
•  Product development
•  Financial management
OUR TEAM
©2014 Scion Advisors. All rights reserved.
TAKING BUSINESSES TO THE NEXT STAGE
o  Positioning for business growth
o  Preparing for exit (pre/post)
©2014 Scion Advisors. All rights reserved.
HOW TO BEAT THE ODDS
o  On growth – ‘Even in better times, at least 75% of
startups fail; only 6% grew to $10 million. Fewer than
2% hit $50 million.’*
o  On family continuity– ‘75% do not transition to the
2nd generation. Less than 1% survive past the 3rd
generation.’
*Boston Consulting Group
©2014 Scion Advisors. All rights reserved.
THE SCION APPROACH
Proven process: a framework that delivers results
Assess Align Plan Execute
We manage your process, assemble the team and work
alongside you to assess problems, clarify decisions and
drive strategies.
©2014 Scion Advisors. All rights reserved.
“Deborah has an amazing ability to process a tremendous amount of data within a business and then distill
that information into clear ideas that can pin point key issues and tactics that need to be implemented within
your organization. She is an exceptionally articulate person who possesses solid industry insight along with a
deep understanding of family owned wineries and the challenges they face. I would recommend her as a key
resource to any growing winery business seeking to manage transition and improve performance.”
Tony Stewart, CEO, BACAS FAMILY ESTATES
CURRENT WORK
FOOD,	
  WINE,	
  CONSUMER	
  TECHNOLOGY	
  
•  Interim	
  CMO	
  for	
  a	
  diversified	
  consumer	
  porHolio.	
  Led	
  cross-­‐func-onal,	
  na-onal	
  and	
  
interna-onal	
  teams	
  through	
  planning	
  process	
  driving	
  25%	
  growth	
  for	
  five	
  brands.	
  	
  
•  Stronger	
  contribuMon	
  margins.	
  Realigned	
  brand	
  and	
  product	
  por@olio	
  grows	
  cash	
  
flow	
  by	
  factor	
  of	
  5	
  in	
  4	
  years.	
  
•  Post	
  acquisiMon	
  integraMon.	
  Simplified	
  team	
  structure,	
  less	
  silos	
  and	
  transparent	
  
communica-ons	
  drive	
  faster	
  results,	
  more	
  accountability	
  and	
  mo-vated	
  execu-on.	
  	
  	
  	
  	
  	
  
•  BoOom	
  line	
  growth.	
  Situa-on	
  assessment,	
  financial	
  scenarios	
  and	
  expert	
  guidance	
  
enable	
  spin	
  off	
  of	
  non	
  profitable,	
  non	
  core	
  opera-ons.	
  
•  Succession	
  (ownership,	
  board	
  and	
  business	
  teams).	
  Realigned	
  business	
  team	
  and	
  
board	
  structure	
  reduces	
  risk	
  and	
  ensures	
  accountability	
  for	
  business	
  results.	
  
RE-ALIGNING FOR GROWTH
WINE	
  
Case	
  Study	
  #1	
  
Reposi-oned	
  business	
  leads	
  to	
  5	
  
-mes	
  growth	
  in	
  cash	
  flow	
  (EBIT)	
  in	
  3	
  
years;	
  stable	
  organiza-on	
  during	
  
solid	
  decision-­‐making	
  and	
  
communica-ons;	
  divided	
  owners	
  
working	
  as	
  cohesive	
  company.	
  
'The entire Scion Advisors team has been an excellent resource in helping
us organize around key planning, financial and personnel decisions. They
are a great resource to anyone considering a detailed analysis,
reorganization, or review of their family wine company. We would not be
the success we are today without them.' 
James Hall, Owner-Winemaker
©2014 Scion Advisors. All rights reserved.
BUILDING EQUITY FOR AN EXIT
FOOD	
  
Far exceeded our expectations!  Got done in 3 months what we
could not accomplish in 3 years. Plus you believed in our
success, which gave us confidence.
CEO
Premium Confectionary Producer for William Sonoma
Case	
  Study	
  #2	
  
Strategic	
  roadmap	
  for	
  growth	
  enables	
  
business	
  reposi-oning	
  with	
  more	
  
diversified	
  channel	
  strategy	
  and	
  product	
  
por@olio	
  focusing	
  on	
  high	
  margin	
  
specialty	
  retail.	
  
	
  
Opportunity	
  to	
  double	
  in	
  three	
  years	
  
and	
  sell	
  for	
  a	
  higher	
  mul-ple.	
  
©2014 Scion Advisors. All rights reserved.
EXPANDING DIGITAL SALES CHANNEL
Case	
  Study	
  #3	
  
Strategic	
  reposi-oning	
  of	
  business	
  
model	
  and	
  brand,	
  enables	
  re-­‐launch	
  
of	
  an	
  online	
  marketplace.	
  
	
  
Opportunity	
  to	
  move	
  from	
  $25	
  to	
  
$40	
  million	
  in	
  three	
  years,	
  increases	
  
customer	
  base	
  and	
  product	
  skus	
  ten	
  
fold.	
  
CONSUMER	
  TECHNOLOGY	
  
'I retained Scion Advisors to engage in strategic planning for our Vinesse online
business. The entire process was exceptionally well-executed. The results have
been characterized by professionalism, quality insight and recommendations, and
full breadth and understanding of the complexity and challenges of our niche. They
brought a marriage of passion and excellence to our project.’
  Nicholas Perdiew, CEO
Vinesse Online©2014 Scion Advisors. All rights reserved.
Seattle,	
  WA	
  98110	
  
www.scionadvisors.com	
  
707.246.6830	
  
©2014 Scion Advisors. All rights reserved.

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June 2015 Who Is Scion Advisors?

  • 1. ©2015 Scion Advisors. All rights reserved. A  PROVEN  APPROACH     DRIVING  PROFITABLE   GROWTH  FOR  PRIVATE   BUSINESSES  
  • 2. TRACK RECORD: OVER 130 TOP BRANDS
  • 3. o  Seasoned general managers from world class organizations •  We have walked in clients’ shoes and managed businesses o  Proven approach to building stronger, more viable businesses •  Specialize in mid-sized private enterprises o  Track record with over 100 companies across several industries •  Taking businesses to the next stage BUSINESS AND STRATEGY ADVISORS “In a rapidly changing world, Scion Advisors is one of the best firms at developing strategies and a financial plan that translate to success.” Rob McMillan, Executive Vice President Silicon Valley Bank ©2014 Scion Advisors. All rights reserved.
  • 4. o  Track record launching and building businesses •  Wine, grape and food producers •  Retail, Food Service, Restaurant •  Consumer Package Goods •  General Manufacturing •  Tech with emphasis in Ecommerce o  Broad range of general management experience from start up to Fortune 100 •  C level •  Marketing, sales and business development •  Product development •  Financial management OUR TEAM ©2014 Scion Advisors. All rights reserved.
  • 5. TAKING BUSINESSES TO THE NEXT STAGE o  Positioning for business growth o  Preparing for exit (pre/post) ©2014 Scion Advisors. All rights reserved.
  • 6. HOW TO BEAT THE ODDS o  On growth – ‘Even in better times, at least 75% of startups fail; only 6% grew to $10 million. Fewer than 2% hit $50 million.’* o  On family continuity– ‘75% do not transition to the 2nd generation. Less than 1% survive past the 3rd generation.’ *Boston Consulting Group ©2014 Scion Advisors. All rights reserved.
  • 7. THE SCION APPROACH Proven process: a framework that delivers results Assess Align Plan Execute We manage your process, assemble the team and work alongside you to assess problems, clarify decisions and drive strategies. ©2014 Scion Advisors. All rights reserved.
  • 8. “Deborah has an amazing ability to process a tremendous amount of data within a business and then distill that information into clear ideas that can pin point key issues and tactics that need to be implemented within your organization. She is an exceptionally articulate person who possesses solid industry insight along with a deep understanding of family owned wineries and the challenges they face. I would recommend her as a key resource to any growing winery business seeking to manage transition and improve performance.” Tony Stewart, CEO, BACAS FAMILY ESTATES CURRENT WORK FOOD,  WINE,  CONSUMER  TECHNOLOGY   •  Interim  CMO  for  a  diversified  consumer  porHolio.  Led  cross-­‐func-onal,  na-onal  and   interna-onal  teams  through  planning  process  driving  25%  growth  for  five  brands.     •  Stronger  contribuMon  margins.  Realigned  brand  and  product  por@olio  grows  cash   flow  by  factor  of  5  in  4  years.   •  Post  acquisiMon  integraMon.  Simplified  team  structure,  less  silos  and  transparent   communica-ons  drive  faster  results,  more  accountability  and  mo-vated  execu-on.             •  BoOom  line  growth.  Situa-on  assessment,  financial  scenarios  and  expert  guidance   enable  spin  off  of  non  profitable,  non  core  opera-ons.   •  Succession  (ownership,  board  and  business  teams).  Realigned  business  team  and   board  structure  reduces  risk  and  ensures  accountability  for  business  results.  
  • 9. RE-ALIGNING FOR GROWTH WINE   Case  Study  #1   Reposi-oned  business  leads  to  5   -mes  growth  in  cash  flow  (EBIT)  in  3   years;  stable  organiza-on  during   solid  decision-­‐making  and   communica-ons;  divided  owners   working  as  cohesive  company.   'The entire Scion Advisors team has been an excellent resource in helping us organize around key planning, financial and personnel decisions. They are a great resource to anyone considering a detailed analysis, reorganization, or review of their family wine company. We would not be the success we are today without them.'  James Hall, Owner-Winemaker ©2014 Scion Advisors. All rights reserved.
  • 10. BUILDING EQUITY FOR AN EXIT FOOD   Far exceeded our expectations!  Got done in 3 months what we could not accomplish in 3 years. Plus you believed in our success, which gave us confidence. CEO Premium Confectionary Producer for William Sonoma Case  Study  #2   Strategic  roadmap  for  growth  enables   business  reposi-oning  with  more   diversified  channel  strategy  and  product   por@olio  focusing  on  high  margin   specialty  retail.     Opportunity  to  double  in  three  years   and  sell  for  a  higher  mul-ple.   ©2014 Scion Advisors. All rights reserved.
  • 11. EXPANDING DIGITAL SALES CHANNEL Case  Study  #3   Strategic  reposi-oning  of  business   model  and  brand,  enables  re-­‐launch   of  an  online  marketplace.     Opportunity  to  move  from  $25  to   $40  million  in  three  years,  increases   customer  base  and  product  skus  ten   fold.   CONSUMER  TECHNOLOGY   'I retained Scion Advisors to engage in strategic planning for our Vinesse online business. The entire process was exceptionally well-executed. The results have been characterized by professionalism, quality insight and recommendations, and full breadth and understanding of the complexity and challenges of our niche. They brought a marriage of passion and excellence to our project.’   Nicholas Perdiew, CEO Vinesse Online©2014 Scion Advisors. All rights reserved.
  • 12. Seattle,  WA  98110   www.scionadvisors.com   707.246.6830   ©2014 Scion Advisors. All rights reserved.