Want to build a better wine business? We'll help you find the solutions

1. HELPING YOU
BUILD A BETTER WINE BUSINESS
WHAT WE DO

2. Since 2003,WBS has provided complete business improvement solutions to the wine industry
We’ve put this brochure together to show you some examples of typical work assignments
WHAT DO WE DO?

3. Nothing beats being there at the beginning,
seeing our customers dreams come together
and watching them take flight.
BRANDING

4. SOME BRANDING PROJECTS
WE’VE LOVED BEING INVOLVED WITH

5. Developing winning strategy is the real heart of our business
and what we love to work on most.
STRATEGY

6. Some of the wine industry organisations we’ve worked with
STRATEGY

7. Some of the larger wine businesses we’ve worked with
STRATEGY

8. We’ve also worked to help more than 160 smaller wine businesses…
STRATEGY

9. Growing the most profitable part of our customer’s business has been key.
DIRECT TO CUSTOMER STRATEGY

10. Our own research and global wine business intelligence aggregation
informs winning competitive strategy.
BUSINESS INTELLIGENCE
Wine On-Premise
Australia 2014
Wine On-Premise
UK 2013
Wine On-Premise
Canada 2013

11. Benchmarking Distributors, Routes to Market
and Industry Financial Performance is also a vital part of our work
BENCHMARKING
Taking the Direct Route
2013

12. Increasingly, our customers are asking us to produce tailored insights
into distribution options in markets across the globe
MARKET INSIGHTS

13. 600 people across Australia, New Zealand and South Africa
have attended our workshop programs
This year’s ‘Building a Better Wine Business’ has been our most popular program to date
WINE BUSINESS WORKSHOPS

14. WINE BUSINESS SOLUTIONS’ PROGRAMS
What Workshop Attendees Say
A few years ago now, I attended a similar (though less sophisticated version) of Peter’s program and it was
probably the best $1,000 I’ve spent as a vigneron ! - Rob Fairall, Di Lusso Wines, Mudgee
"Excellent program. Highly recommend it to others." - Vanessa Pitts, Hungerford Hill
"Plenty of practical ideas I can implement" - James Lusby, Tintilla Estate
“Great content all highly relevant to our business” – Michelle Stebens. Wingara Group

15. Things don’t always run smoothly in the wine business
Sometimes it’s critical to have another set of eyes look things over
FINANCIAL MANAGEMENT

16. •“Bimbadgen Estate engaged Wine Business Solutions to conduct a strategic review of the business. The process was very
thorough and involved all the key personnel in Bimbadgen.
•The process also involved a fair bit of analysis by Peter McAtamney so that he could present a true picture of the business
to the participants.The business was not making money nor was it cash flow positive at the time.
•WBS’s advice included focusing on the high margin parts of our business and building the brand from the base in order to
leverage customer loyalty. The senior management team was committed to this strategic path. As a result the business has
grown its turnover, turned a positive cash flow and improved its profitability.”
- John Quirk, GM, Bimbadgen Estate
WHAT OUR CLIENTS SAY ABOUT OUR PROCESS

17. Working out how and when to hand over
is one of the most difficult decisions for any wine business owner.
We have much experience in dealing with this most sensitive of business issues.
SUCCESSION PLANNING

18. Sometimes, an exit from the business is the only option
We can help there as well.
Past projects include the sale of ClairaultWines Margaret River
and the merger of Wellington andWamakersvallei co-ops in SouthAfrica.
Principal, Peter McAtamney, managed the acquisition by Freixenet of theWingaraWine Group, Australia.
BUSINESS SALE, MERGER OR ACQUISITION

19. Wine business owners, industry representative bodies and distributors
want the best possible business advice and would like fresh perspectives on
critical wine business challenges.
is an outcome driven business with deep wine industry understanding drawn
from the principal’s near 30 years of wine industry experience
empowers wine business leaders to take key decisions with confidence
through helping them improve strategic and financial clarity.
broad spectrum consultants, PR firms and accountants, who do not understand
your consumers, trade customers and competitors
uses a fully integrated approach that will help you develop clear line of sight
from the grape to the glass and optimise customer value delivery.
FOR
WHO
WBS
THAT
UNLIKE
WBS
OUR VALUE PROPOSITION

20. Ph +612 9744 8332 · Fax +612 9475 0447
info@winebusinesssolutions.com.au
Peter McAtamney · Ph +61 414 226 117
peter@winebusinesssolutions.com.au
http://winebusinesssolutions.com.au