2. Internal
Key Insight DS – 2022
As of Des-22, DS Performance A1 significantly had a positive progress where USIM and 4GSDN positively growth on MoM, also in Youth Battle almost all city
contribute positive growth
New sales in micro cluster, and then ORBIT which contributed by DS also had growth.
Lesson Learned Room to Improve
4GSDN & USIM
1
ORBIT
2
Area 1 successfully pushed ORBIT sales
which contributed by Direct Sales
Team. As closing Dec’22 Direct Sales
growth 108,39% for ORBIT Sales.
Potential USIM Migration
1
4GSDN Penetration
2
Strengthen Youth Share
3
There is still a potential USIM
migration of 3.51 Mn customers. And
this USIM migration can be done with
aggressive campaigns via SMS, WA,
or by Direct Sales Team
Enhance WA
Campaign Capacity
2 Youth Battle – Micro Cluster
3
Area 1 successfully manage and
maximizing HQ Program for Youth
Battle micro cluster where new
sales ByU Area in Youth Battle
growth +1,05% and Rev New Sales
growth +13,80%
Area 1 4GSDN and USIM Migration
successfully growth where USIM growth
+1,79% and SDN +0,22% on MoM
There are still cities that are losing to
competitors and must be
strengthened by aggressive selling
and trade in competitors, especially
in City Micro Clusters. Region
Sumbagut lost from competitor 4
cities and Region Sumbagsel 14 cities.
61,45%
63,65%
Jan-22 Oct-22
Jun-22
60,93%
64,20%
Des-22
-2,72% -0,52%
TSEL
53,57%
56,79%
Jan-22 Oct-22
56,27%
Jun-22
53,31%
Des-22
-3,48% -0,26%
TSEL
Jun-22
Jan-22
48,10% 44,98%
47,01%
Oct-22
45,00%
Des-22
-3,10% +0,02%
TSEL
57,40% 57,00%
Jan-22
60,83%
Jun-22
60,65%
Oct-22 Des-22
-3,83% -0,40%
TSEL
SBU
A1
SBT SBS
%SDN to CB A1 still 58,14% where in
2023 targeted to penetrate +1% per
month from CB All with sharpening
campaign profile and value offering.
SDN Performance
ORBIT Direct Sales
Performance
Youth Battle Performance
SDN Performance
SDN Performance
3. Internal
Direct Sales A1 at Glance
4GSDN BYU
Youth Battle - Micro Cluster
FB Share Youth
There are 10 cities included in Youth Battle Micro Cluster, where 30 schools (15
schools of Region Sumbagut, 15 schools of Region Sumbagteng, and 7 campuses Region
Sumbagsel) involved in focus of youth battle micro cluster.
53,31%
FB Share
Youth
MoM
-0,14%
WoW
XL
Closest
Comp.
+0,07%
+24,60%
City Lost
from Comp.
City declined
3 weeks
GAP to Comp
18 13
Area
Sumatera
Jun-22
56,79%
Oct-22
Jan-22
53,57%
56,76%
Mar-22
56,27% 53,31%
Des-22
-3,48% -0,26%
TSEL
SBS
FB Share Youth
45,0%
Lost = 14 cities
SBU
FB Share Youth
57,00%
Lost = 4 cities
SBT
FB Share Youth
60,93%
Lost = 14 cities
4. Internal
DESI| DIRECT SALES KPI
Pain Point
• KPI DS Awareness need to
be equated in all region
till SBP
• Still needed incremental
revenue contribution DS
• Fb Share Movement
Fluctuates
• Not Yet Maximized Sales
Sales to End Users in
Battlefield (OSK & OSS)
Objective
• Revenue dan incremental
revenue from DS
contribution
• FB Share Enhancement
• Increase the enthusiasm
and productivity of the
Direct Sales Team to sell
on Battlefield
• Awareness of Direct Sales
KPI
• Program participants are all Direct Sales Teams (AO, EO)
who have a Digipos DS ID in the Sumatra Area
• The total DS Team participated in the Program is 616 DS
(January 2023 Update)
• DS Team sales tracking through Digipos with targets that
have been specified in several parameters in the Direct
Sales KPI
• Target at Breakdown in several Sales target parameter in a
period of 1 Month (26 Working Days)
• Report and track achievements based on DigiPOS and
YouthApps IDs
• Reward will be given if only DS Achieve threshold 75% KPI
Success Indicator
• Revenue Broadband
• Revenue Digital
• Trade In
• ORBIT
• USIM Migration
• Fundamental Process
Target Q1 2023 : 23.98
Bn
Program Mechanism
Program Period
• January – March 2023
Budget Needed
Budget Q1 Total :
9.9 Mn (inc. Tax &
Fee Mgt)
GTM Program
3. DS Clock
In
4. DS
Profilling &
Survey
5. DS Offering
Product by
DigiPOS
1.
Mapping
DS PJP
2. DS
School
Visit
6. DS Visit
OSAKA
7. DS Area
tracking sales
and process
achievement
KPI Detail
KPI Threshold ≥ 75%
TOP 3 Region :
Rank 1 = IDR 500K
Rank 2 = IDR 300K
Rank 3 = IDR 200K
Reward
All team Direct Sales
SBP
(AO, EO, Sales Agent,
YBA, Sales Agent ,
etc)
Participant
5. Internal
Pain Point
• There’s still a lot of
potential related to ORBIT
sales penetration,
especially using SBP
stock.
• Low sales quantity of
ORBIT DS that %Ach target
Q4 < 30% and DS active <
50%
Objective
• Increase ORBIT sales DS
using SBP stock and
achievement to target DS
• Acceleration of ORBIT
delivery to customers if
using SBP stock
• Increase Revenue, User
Data, and SDN Subs
• DSO Branch registers DigiPOS ID of program
participants
• DS Branch conducts GTM program socialization to DS
SBP
• SBP partners place ORBIT product orders to ORBIT
distributors
• SBP partners do stock receive and update stock in
WAMENA
• SF *dummy sells thru ORBIT to DS SBP via DigiPOS DS
application
• DS SBP ensures that the sell thru has been done by SF
*dummy
• DS SBP sells ORBIT units to end users and ensures
ORBIT sold out
BOSBIT | BONUS SALES ORBIT
Success Indicator
• SDN
• Revenue
• RGB
• Payload
Target Q1 2023 : 6.364
unit
Program Mechanism
Program Period
• January – March 2023
GTM Program
1. ORBIT
Distributor
2. Mitra
SBP
3. WAMENA
4.
DigiPOS
A.
Outlet
B. Direct
Sales
C. Agent
ORBIT
Program Achievement Q4
All team Direct Sales SBP
(AO, EO, Sales Agent,
YBA, Sales Agent , etc)
Support Needed
• Incentive Budget for DS
• KV for program
socialization
Participant
Budget Needed Budget Q1 Total :
37.6 Mn(inc. Tax &
Fee Mgt)
• Rp 10,5K for every
sell out from DS
Digipos
Reward
BOSBIT
Reward DS
IDR 10,5K
6. Internal
Budget Q1 Total : 34.9 Mn
(inc. Tax & Fee Mgt)
Pain Point
• FB Share Youth A1 declined by
3.5% on YoY where Jan'22
56.79% to 53.29% on Jan’23
• The potential of the Youth segment
in schools and campuses is still large
and customer acquisition remains to
be carried out, especially in P1 & P2
schools and campuses
Objective
• Increase FB Share Youth by
acquisition
• Winning youth market share
school and campus
• Increase number of customer
base
• Profiling schools and campuses that will be the target of competitor
trade in or acquisition based on priority (P1&P2 Schools and
Campuses) *note: P3 and P4 can be visited and used as PJP locations
if P1&P2 have all listed in PJP
• DS visits PJP to schools and campuses
• DS conducts a market share survey to find out the providers used by
students at school or campus
• DS makes acquisition offers to students who are still using competitor
provider and take competitor card for report and reward claim
• DS makes claims against competitor customer acquisition and reports
to the YouthApps app
• DS Area team tracks program success by tracking first payload, LoS,
and acquisition results with validation by photo and test sample call
INTRA | INCENTIVE TRADE IN SUMATERA
Success Indicator
• FB Share Youth
• CB & Revenue Youth
• Payload
Program Mechanism
Program Period
• January – March 2023
Data Background
All team Direct Sales SBP
(AO, EO, Sales Agent, YBA,
Sales Agent , etc)
Support Needed
• Incentive Budget for DS
• KV for program socialization
Participant
• IDR 1,2K for every
success acquisition
Reward
GTM Program
1.Data Profile
School & Campus 3. DS Market
Survey
4. Offering
&Acquisition
5. Report & Claim
in YouthApss
2. DS Visit
PJP
6. DS Area
program tracking &
claim validation
Budget Needed
Target Q1 2023
:
239K trade in
INTRA
INTRA
Reward DS
IDR 1,2K
7. Internal
Budget Q1 Total : 74.6 Mn
(inc. Tax & Fee Mgt)
Pain Point
• There are still remaining SIM Subs
A1 3.48 Mn customers
• The amount of User Data numbers
with Non USIM status
• DS's contribution in the process of
shifting users from non USIM to
USIM is still not too large
• There are still many customers who
are reluctant to migrate USIM
Objective
• Increase the number of USIM A1
customers
• Increase the amount of User
Data with USIM status
• Improving the experience of 4G
data from USIM Migration
customers
• Increase 4G payload
• DSO Branch registers DigiPOS ID of program participants
• DS Branch conducts GTM program socialization to DS SBP
• DS Region/Area feeds data for SIM customers to do WhatsApp blast,
outbound calls, or visits to customers around the site with the highest
number of SIM customers.
• DS SBP can also check the simcard directly when hardselling to customers
• DS SBP migrates USIM using OTA card
• Achievement of Usim Migration Transaction is calculated through successful
USIM Migration transaction
• DS Area reporting USIM Migration and reward calculation with threshold
>=5 USIM migration transactions
• Daily SIM Subs data can be retrieved in FTP DS Area 10.23.3.220
Password : Nonhvc2019$ Folder : /Region_Punya/00_2022/WL Non USIM
INDIRA| INSENTIF MIGRASI USIM DIRECT SALES SUMATERA
Success Indicator
• USIM Migration Subs
• SDN Subs
• Data User
• USIM Migration Revenue
• 4G Payload
Program Mechanism
Program Period
• January – March 2023
Data Background (SIM Subs in Mn)
All team Direct Sales SBP
(AO, EO, Sales Agent, YBA,
Sales Agent , etc)
Support Needed
• Incentive Budget for DS
• KV for program socialization
Participant
• IDR 5K for every
success migration and
threshold >= 5 trx
Reward
GTM Program
1. Participant
Register
3. DS SBP
blast WA or
OBC
4. Customer
Visit
5. USIM
Migration Using
DigiPOS
2. Data
Feeding
6. DS Area report
USIM Migration success
and reward calculating
Budget Needed Target Q1 2023 :
158K USIM Migration
INDIRA
Reward DS
IDR 5K
8. Internal
Pain Point
• There is still a lack of
Telkomsel's brand awareness
in the Youth segment
• There is still a lot of
potential related to
engagement penetration into
schools and campuses
• Battle with competitors
Mostly in the youth segment
Objective
• Increase Telkomsel's brand
awareness in the Youth
segment
• Increase students'
creativity (music, videos)
• Increasing Telkomsel's
digital user data in the
youth segment
• Providing knowledge sharing
to form positive digital
content
• DS conducts program outreach in schools and campuses
• Participants register and send the Youtube Link online at
the tsel.me/PADUKA link by selecting The Stage menu
• Participants upload videos with a maximum duration of 5-10
minutes through school / personal Youtube accounts of
students and students with high resolution regarding art
activities, science experiments, crafts and so on
• The qualifying videos will be shown in DigiOne Maxstream at
The Stage every week on Friday at 16 – 17 pm.
• For videos that are eligible to be shown on DigiOne
Maxstream, it is viewed based on the suitability of the
criteria, and meets the terms and conditions from Telkomsel
• The winner will be determined in W1 Q2 2023
PADUKA| PARADE KAMPUS DAN SEKOLAH SUMATERA
Success Indicator
• Schools join Skul.id
• Video challenge
submitted
• Students join webinars
• Telkomsel product sales
Program Mechanism
Program Period
• January – March 2023
Students of Schools and
Campuses
Participant
Total PrizeIDR 6,5 Mn
• Rank 1 IDR 2 Mn
• Rank 2 IDR 1,75 Mn
• Rank 3 IDR 1.5 Mn
• Rank 4 IDR 750K
• Rank 5 IDR 500K
Reward
1. Participant is student
from school and campus
2. Video length 5-10 minutes
3. The video does not contain
SARA, Pornography,
Bullying, Hate Speech.
4. The video upload period is
valid from the program
period (Q1 2023)
5. Display of uploaded videos
in landscape orientation
and HD video quality
6. Media recording can be
done with any media
(camera, cellphone, drone,
and so on)
7. Telkomsel has the right to
re-broadcast videos
participating in the
PADUKA Program on the
DigiOne MaxStream
platform, etc.
Term &
Condition
GTM Program
1. DS Visit
School/Campus
3.
Participant
Registratio
n
4. Content
Created
5. Video
Uploaded to
YouTube
2. DS
Socializati
on
6. DS Area assess
video content
Budget Needed
7. Winner
Announcement
Target Q1 2023
:
1,250 video
Budget Q4 Total : 22.5 Mio (include Tax & Fee
Mgt)
