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KAUSHIK RAM V 24
Marketing Management, PGDM


PROFESSIONAL EXPERIE NCE                                                                                                 23 MONTHS
John Deere (India) Private Limited                                                                                       Chennai, India
Associate Territory Manager –Marketing (Customer Support)                                                           July 2008 – May 2010
 Responsible for customer support, customer satisfaction and spare parts availability across 5 districts of Tamil Nadu
 Spearheaded dealer sustainability, business development and achieved annual spare parts sales target of INR 1 crore
 Conducted Market Research and studied the usage pattern, competitive scenario for the Launch of JD-Rice Transplanter in India
 Completed Capacity Expansion EPC project worth INR 30 crores ; Reduced the truck-turnaround time using 6 Sigma methodology
Professional Accomplishments
 “Innovator Of The Year – 2008” award from the global innovation team for developing and implementing product improvement ideas
 Received „Certificate of Appreciation‟ for organizing (i) factory education tours (ii) a drive to identify „unsafe conditions‟ in factory
EDUCATION
   Year            Examination                                             Institution                                 Marks Obtained
   2012     PGDM (Marketing)                S. P. Jain Institute of Management & Research, Mumbai (Maharashtra)           Pursuing
   2008     B. Tech (Production)            National Institute of Technology, Tiruchirapalli (Tamil Nadu)               8.55 (CGPA)
   2004     Class XII, CBSE                 DAV Senior Secondary School, Chennai (Tamil Nadu)                               92%
   2002     Class X, CBSE                   Modern Senior Secondary School, Chennai (Tamil Nadu)                            80%
Subjects of Interest: Sales & Distribution, Branding, Business Policy and Strategy
Scholastic Achievements: First Class with Distinction, B.Tech in Production Engineering from NIT-Trichy, 2008
DEVELOPMENT OF CORPO RATE CITIZENSHIP (DO CC), 2010
Ability Foundation, Chennai                                                                                       (6 weeks) Mar-April2010
Project scope: Improving the visibility of Ability Foundation and increasing the sales and reach of the in-house magazine.
 Identified 50 potential companies for generating sponsorships and attracting bulk subscriptions for the magazine
 Explored opportunities with the top management of 4 corporate houses & 2 media houses to establish future partnership with the NGO
 Identified parameters & evaluated the strategic alignment of the present initiatives by conducting in-depth interviews with the founders
Achievement: Instrumental in establishing employment and sponsorship associations with the Murugappa Group, Chennai.
PROJECTS
Aditya Birla Group                                                                                                     September – October 2010
    Conducted 50 in-depth interviews in Mumbai with shoppers of more. Megastore, Big Bazaar, D-Mart and Hypercity, Mumbai
    Offered recommendations on customer perceptions, brand recall, promotion and location for the next more megastore
Olympic Gold Quest                                                                                                            May – June 2011
    Formulated an IMC plan by designing the campaign message & identifying the channels of communication to create awareness
    Developed execution plan with a budget of 10 Lakhs to reach students & corporate in 6 Indian metropolitan cities to raise 4 crore
HUL Brooke Bond                                                                                                              May – June 2011
    Explored the brand-person relationship for the consumption of tea by product mapping across the life cycle stages of the consumer
Sales and Distribution
    Kelloggs India: Studied & analysed the sales incentive plans in Top Indian FMCG companies by interacting with the companies
    HUL Salesman Visit: Shadowed a salesman on his beat covering 15 GT retail outlets and the distributor of South Mumbai
       o Understood the distribution model & the process of taking orders, carrying out trade promotions and placing of POP displays
    Impact of MR on Kirana Stores: Surveyed 25 retailers to study the impact of MR on customer loyalty & frequency of purchase
    Dimdima: Exceeded targets by 50% in annual subscriptions of the magazine by conducting door-to-door selling at 50+homes
POSITIONS OF RESPONSIBILITY
 Head, Placement Committee, Marketing- 2012: Elected to handle over 150 corporate accounts for Autumn & Final placements
 Member, Marketing Team, OJAS 2010: Promoted the business fest and increased participation from over 30 top B schools
 Mentor of Karthik Arjun, a 8th standard student, with modest economic background, as part of the social initiative „Abhyudaya’
EXTRA CURRICULAR INT ERESTS
 Winner “BPCL Rural Case study Contest” , NITIE : Developed market entry strategy for BPCL to expand into rural India
 Winner, Campus Round – Reckitt Benckiser Case study challenge on “Increasing penetration for Vanish - Stain Remover”
 Winner “Intra college hockey Championship”, NIT-Trichy in the year 2006, 2007 and 2008.
 Member of the Web-Team of NIT-Trichy, a student body to design, maintain and upgrade the college website (www.nitt.edu)

            S. P. Jain Institute of Management and Research, Munshi Nagar, Dadabhai Road, Andheri (W), Mumbai 400058, India
                                           Tel: +91 022 2623 0396 (O); Email: placom@spjimr.org

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Kaushik Ram Curriculum Vitae

  • 1. KAUSHIK RAM V 24 Marketing Management, PGDM PROFESSIONAL EXPERIE NCE 23 MONTHS John Deere (India) Private Limited Chennai, India Associate Territory Manager –Marketing (Customer Support) July 2008 – May 2010  Responsible for customer support, customer satisfaction and spare parts availability across 5 districts of Tamil Nadu  Spearheaded dealer sustainability, business development and achieved annual spare parts sales target of INR 1 crore  Conducted Market Research and studied the usage pattern, competitive scenario for the Launch of JD-Rice Transplanter in India  Completed Capacity Expansion EPC project worth INR 30 crores ; Reduced the truck-turnaround time using 6 Sigma methodology Professional Accomplishments  “Innovator Of The Year – 2008” award from the global innovation team for developing and implementing product improvement ideas  Received „Certificate of Appreciation‟ for organizing (i) factory education tours (ii) a drive to identify „unsafe conditions‟ in factory EDUCATION Year Examination Institution Marks Obtained 2012 PGDM (Marketing) S. P. Jain Institute of Management & Research, Mumbai (Maharashtra) Pursuing 2008 B. Tech (Production) National Institute of Technology, Tiruchirapalli (Tamil Nadu) 8.55 (CGPA) 2004 Class XII, CBSE DAV Senior Secondary School, Chennai (Tamil Nadu) 92% 2002 Class X, CBSE Modern Senior Secondary School, Chennai (Tamil Nadu) 80% Subjects of Interest: Sales & Distribution, Branding, Business Policy and Strategy Scholastic Achievements: First Class with Distinction, B.Tech in Production Engineering from NIT-Trichy, 2008 DEVELOPMENT OF CORPO RATE CITIZENSHIP (DO CC), 2010 Ability Foundation, Chennai (6 weeks) Mar-April2010 Project scope: Improving the visibility of Ability Foundation and increasing the sales and reach of the in-house magazine.  Identified 50 potential companies for generating sponsorships and attracting bulk subscriptions for the magazine  Explored opportunities with the top management of 4 corporate houses & 2 media houses to establish future partnership with the NGO  Identified parameters & evaluated the strategic alignment of the present initiatives by conducting in-depth interviews with the founders Achievement: Instrumental in establishing employment and sponsorship associations with the Murugappa Group, Chennai. PROJECTS Aditya Birla Group September – October 2010  Conducted 50 in-depth interviews in Mumbai with shoppers of more. Megastore, Big Bazaar, D-Mart and Hypercity, Mumbai  Offered recommendations on customer perceptions, brand recall, promotion and location for the next more megastore Olympic Gold Quest May – June 2011  Formulated an IMC plan by designing the campaign message & identifying the channels of communication to create awareness  Developed execution plan with a budget of 10 Lakhs to reach students & corporate in 6 Indian metropolitan cities to raise 4 crore HUL Brooke Bond May – June 2011  Explored the brand-person relationship for the consumption of tea by product mapping across the life cycle stages of the consumer Sales and Distribution  Kelloggs India: Studied & analysed the sales incentive plans in Top Indian FMCG companies by interacting with the companies  HUL Salesman Visit: Shadowed a salesman on his beat covering 15 GT retail outlets and the distributor of South Mumbai o Understood the distribution model & the process of taking orders, carrying out trade promotions and placing of POP displays  Impact of MR on Kirana Stores: Surveyed 25 retailers to study the impact of MR on customer loyalty & frequency of purchase  Dimdima: Exceeded targets by 50% in annual subscriptions of the magazine by conducting door-to-door selling at 50+homes POSITIONS OF RESPONSIBILITY  Head, Placement Committee, Marketing- 2012: Elected to handle over 150 corporate accounts for Autumn & Final placements  Member, Marketing Team, OJAS 2010: Promoted the business fest and increased participation from over 30 top B schools  Mentor of Karthik Arjun, a 8th standard student, with modest economic background, as part of the social initiative „Abhyudaya’ EXTRA CURRICULAR INT ERESTS  Winner “BPCL Rural Case study Contest” , NITIE : Developed market entry strategy for BPCL to expand into rural India  Winner, Campus Round – Reckitt Benckiser Case study challenge on “Increasing penetration for Vanish - Stain Remover”  Winner “Intra college hockey Championship”, NIT-Trichy in the year 2006, 2007 and 2008.  Member of the Web-Team of NIT-Trichy, a student body to design, maintain and upgrade the college website (www.nitt.edu) S. P. Jain Institute of Management and Research, Munshi Nagar, Dadabhai Road, Andheri (W), Mumbai 400058, India Tel: +91 022 2623 0396 (O); Email: placom@spjimr.org