1. KAUSHIK RAM V 24
Marketing Management, PGDM
PROFESSIONAL EXPERIE NCE 23 MONTHS
John Deere (India) Private Limited Chennai, India
Associate Territory Manager –Marketing (Customer Support) July 2008 – May 2010
Responsible for customer support, customer satisfaction and spare parts availability across 5 districts of Tamil Nadu
Spearheaded dealer sustainability, business development and achieved annual spare parts sales target of INR 1 crore
Conducted Market Research and studied the usage pattern, competitive scenario for the Launch of JD-Rice Transplanter in India
Completed Capacity Expansion EPC project worth INR 30 crores ; Reduced the truck-turnaround time using 6 Sigma methodology
Professional Accomplishments
“Innovator Of The Year – 2008” award from the global innovation team for developing and implementing product improvement ideas
Received „Certificate of Appreciation‟ for organizing (i) factory education tours (ii) a drive to identify „unsafe conditions‟ in factory
EDUCATION
Year Examination Institution Marks Obtained
2012 PGDM (Marketing) S. P. Jain Institute of Management & Research, Mumbai (Maharashtra) Pursuing
2008 B. Tech (Production) National Institute of Technology, Tiruchirapalli (Tamil Nadu) 8.55 (CGPA)
2004 Class XII, CBSE DAV Senior Secondary School, Chennai (Tamil Nadu) 92%
2002 Class X, CBSE Modern Senior Secondary School, Chennai (Tamil Nadu) 80%
Subjects of Interest: Sales & Distribution, Branding, Business Policy and Strategy
Scholastic Achievements: First Class with Distinction, B.Tech in Production Engineering from NIT-Trichy, 2008
DEVELOPMENT OF CORPO RATE CITIZENSHIP (DO CC), 2010
Ability Foundation, Chennai (6 weeks) Mar-April2010
Project scope: Improving the visibility of Ability Foundation and increasing the sales and reach of the in-house magazine.
Identified 50 potential companies for generating sponsorships and attracting bulk subscriptions for the magazine
Explored opportunities with the top management of 4 corporate houses & 2 media houses to establish future partnership with the NGO
Identified parameters & evaluated the strategic alignment of the present initiatives by conducting in-depth interviews with the founders
Achievement: Instrumental in establishing employment and sponsorship associations with the Murugappa Group, Chennai.
PROJECTS
Aditya Birla Group September – October 2010
Conducted 50 in-depth interviews in Mumbai with shoppers of more. Megastore, Big Bazaar, D-Mart and Hypercity, Mumbai
Offered recommendations on customer perceptions, brand recall, promotion and location for the next more megastore
Olympic Gold Quest May – June 2011
Formulated an IMC plan by designing the campaign message & identifying the channels of communication to create awareness
Developed execution plan with a budget of 10 Lakhs to reach students & corporate in 6 Indian metropolitan cities to raise 4 crore
HUL Brooke Bond May – June 2011
Explored the brand-person relationship for the consumption of tea by product mapping across the life cycle stages of the consumer
Sales and Distribution
Kelloggs India: Studied & analysed the sales incentive plans in Top Indian FMCG companies by interacting with the companies
HUL Salesman Visit: Shadowed a salesman on his beat covering 15 GT retail outlets and the distributor of South Mumbai
o Understood the distribution model & the process of taking orders, carrying out trade promotions and placing of POP displays
Impact of MR on Kirana Stores: Surveyed 25 retailers to study the impact of MR on customer loyalty & frequency of purchase
Dimdima: Exceeded targets by 50% in annual subscriptions of the magazine by conducting door-to-door selling at 50+homes
POSITIONS OF RESPONSIBILITY
Head, Placement Committee, Marketing- 2012: Elected to handle over 150 corporate accounts for Autumn & Final placements
Member, Marketing Team, OJAS 2010: Promoted the business fest and increased participation from over 30 top B schools
Mentor of Karthik Arjun, a 8th standard student, with modest economic background, as part of the social initiative „Abhyudaya’
EXTRA CURRICULAR INT ERESTS
Winner “BPCL Rural Case study Contest” , NITIE : Developed market entry strategy for BPCL to expand into rural India
Winner, Campus Round – Reckitt Benckiser Case study challenge on “Increasing penetration for Vanish - Stain Remover”
Winner “Intra college hockey Championship”, NIT-Trichy in the year 2006, 2007 and 2008.
Member of the Web-Team of NIT-Trichy, a student body to design, maintain and upgrade the college website (www.nitt.edu)
S. P. Jain Institute of Management and Research, Munshi Nagar, Dadabhai Road, Andheri (W), Mumbai 400058, India
Tel: +91 022 2623 0396 (O); Email: placom@spjimr.org