Innovate Or Die


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Innovate Or Die

  1. 1. March 16, 2013 At Marriott Karachi Presents Give yourself a competitive advantage in 2013 for global successIn todays universal economy where rivalry is coming from all over the globeand where organizations are struggling to stay alive due to the universalrecession, marketing teams all are scratching their heads to come up withnew or different innovative ways to reach their customers and try to get a smallpiece of the ever dwindling pie. Being innovative in marketing can help you seta new high bar for your competition. Maryam Zehra Mansoor A. Soomro Rimsha K. MalikHR (Internal Customer Professional) Certified Corporate Trainer Social Media Marketing Expert
  2. 2. At the end of the session participants will be able To: Understand the need of innovation that Matters Discover how effective visualization power is in the innovative process Recognize the importance of your brand & customer Insights Investment: Filtering product visibility by Customer role Explore possibilities of “Dare To be different” Rs.8,500-PP Know the importance of Mystery Shopping in innovation process B.Student Explore creative ATL campaign Rs 5000/- Identify out of the box Below the Line activation(Voice of the Crew) Develop a social media marketing strategy Understand integration in innovative communication Importance of Internal Customer Service in innovation Learn factors which cause failure in innovation DATING WITH CUSTOMER “Innovate or Die” is a full day workshop specially designed for marketing professionals and students Mansoor A. Soomro is a management professional with over 17 years of experience in the fields of Training & Development, Operations, Brand Activation, and Sales & Marketing Management. He is Pakistan’s only Certified Customer Service Trainer. He is a certified Customer Service Trainer from Centre for Customer-Care, Malaysia, and Certified Practitioner in Neuro-linguistics Programming (NLP) from NF-NLP, USA. He has done his MBA from University of The East, Philippines. He has teaching experience as an Adjunct Faculty at Shaeed Zulfiqar Ali Bhutto Institute of science and Technology (SZABIST) and Pakistan Air Force-Karachi Institute of Economic and Technology (PAF-KIET). He has trained participants from companies like GlaxoSmithKline, State Bank of Pakistan, Khyber Bank, Tameer Bank, The Citizen’s Foundation, Jubilee Life Insurance, UPS, KESC, Searle Pakistan, Efroze Chemicals, Aga Khan University, Sui Southern Gas Company, Berlitz Pakistan, National Insurance Company Limited, Engro Polymer, Almoiz Industries, Mustaqim Dyeing & Printing, Facto Cement and Packages Limited in his workshops. Rimsha is a Bachelors in Marketing from UOK,with special interest in and talent for Brand Management. A creative and versatile personality who realized her true potentials early on in life and since then has never looked back. Always the one for taking initiatives, she used this quality to work with the Registrar of the Institute of Business Administration (IBA). She is the co-founder and former Vice President of the Human Resource Development Society (HRDS), the official student society of the Department of Commerce, University of Karachi. She also worked ad Manager Communications of Salvation, an event management company that is involved in organizing academic and non-academic events. For Rimsha, the journey to self- excellence has just begun. She was a panel member in the workshop “U-Turn” organized by Training & Consultancy Services at the Mohammad Ali Jinnah University (MAJU), in which she shared her experiences as a student on the threshold of her career. She aims to attain the highest level of self-actualization through hard work and determination, and in her own words, she believes in being “a unique self-defined statement”. Maryam is HR professional. She is very confident speaker . She helps next generation to grow talent, develop initiative, and position themselves as experts in their areas. She packages useful new ideas and practical lessons in a humorous and highly entertaining delivery. She is very well groomed and self-motivated individual with excellent communication skills, and goal-focused professional . She promotes professional enrichment, personal growth and create a truly competitive arena whenever she speaks on the floor . She is MBA from SZABIST. For Registration, please contact Mona Shah: Tel: 021-35450365, Cell: 0300-4609007, URL: