The document discusses segmentation and target markets for a cereal brand. It analyzes segmentation by age brackets from young children to young adults. The target market is identified as children ages 8 to 13, as this covers the peak growth period for both boys and girls. Parents are also included as the ones most likely to purchase the cereal. The target market focuses on middle class families to make the cereal affordable during the current economy.

1. Segmentation Analysis<br />Cereal is eaten by young children, pre-teens, and young adults, as well as people over 25. For this reason the segmentation strategy of the <name?> cereal market is demographic by age. The segments focus on young children through early adulthood, with age brackets associated with school. The market segments include pre-school ages 5 to 6, grade school ages 7 to 10, middle school ages 11 to 13, high school ages 14 to 18, and college students 19 and above.<br />Target Market<br />In a survey done by Wiley Interscience it was discovered that kids who eat cereal frequently have been associated with lower Body Mass Index (BMI) and were less likely to become overweight. Puberty is when children grow the most. For girls it is between 10 and 15 years of age and for boys it’s 8 to 13 years of age. Therefore, the target market for <name?> cereal is the age bracket which is 8 to 13 years because most girls mature faster. Recognizing parents as the ones most likely to be grocery shopping for our product, parents are also considered with the target market. With this in mind, focus will be on the middle class making the cereal affordable and easily available for people during the present economic times.<br />