Presentation on Aristotle's Model of Communication

1. ARISTOTLE’S MODEL OF
COMMUNICATION

2. UNDERSTANDING ARISTOTLE MODEL OF
COMMUNICATION
Aristotle’s model of communication revolves around
the speaker and how audiences get influenced by the
speech. It mainly focuses on his convincing ability
around his audience. It’s broadly divided into 5
primary elements
1.Speaker
2.Speech
3.Occasion
4.Audience
5.Effect

3. 3 ELEMENTS OF ARISTOTLE
MODEL OF COMMUNICATION
Aristotle has given importance to a good communicator role in
communication. Here are the three elements that should be present in a
good public speaker to engage his audience

4. 3 ELEMENTS OF ARISTOTLE MODEL
OF COMMUNICATION
1. Ethos
Ethos is the first most important quality that should
be present in a good speaker. If he takes the
credibility of his words and speech, the speech
would automatically be liked and acknowledged by
the audience.
If the speaker is not taking credit for his speech, the
audience might feel cheated and won’t believe in
the user.

5. 3 ELEMENTS OF ARISTOTLE MODEL
OF COMMUNICATION
2. Pathos
Pathos means feeling connected. If a speaker
is giving a speech and the audience feels
emotional bonding with the speech, they’ll
automatically be mesmerized by it. This sort of
emotional bonding with the speaker would
result in high engagement from the audience.

6. 3 ELEMENTS OF ARISTOTLE MODEL
OF COMMUNICATION
3. Logos
Logos means logic. The speech needs to be
engaging as well as have some logic behind it. If the
content is irrelevant and has no association with the
occasion and the audience, the speech won’t be
appreciated and liked.
Logic: a proper or reasonable way of thinking
about something

7. EXAMPLES OF ARISTOTLE MODEL OF
COMMUNICATION
1. Politician speaking to the Public
2. Shopkeeper Convincing a Customer