As with all #socialmedia campaigns, the most crucial thing is the start. It’s like getting the party started. You need to put in special effort to get things going.

1. Have you included social
video marketing in your
marketing arsenal?
Yes? No? Maybe?

2. Yes. Accepting the
challenge of adding video
to your content marketing
mix may seem an
enormous to say the
least.

3. So why would you
want to take on such
a mammoth task?

4. Let’s delve Deep..

5.  Video generates
3x as many
monthly visitors to
a website as other
content

6.  Visitors
spend 88%
more time on
a website
that includes
video

7.  Organic
traffic from
search
engines
increases by
157% with
video

8.  Consumers
are 46% more
likely to seek
information
about a product
or service after
seeing in an
online video

9.  Consumers
are 85%
more likely
to buy after
watching a
product
video

10.  Consumers
have 57%
more
confidence
in their
online
purchase
with video

11. Whether you overall goal is to
 Increasing conversions
 Improving brand confidence
 To show you care
Online video presents a huge
opportunity for you to add
tremendous value to your brand.

12. Before you embark
on the journey –
here are 5 steps to
mull over

13.  Listen and understand your
audience
 Align with your brand goals
 Create the content and make it
resonate
 Share. Share. Share again!
 Measure. Analyze. Understand.

14. Here are three ways
social video
marketing can be
good for your
business -

15. Emotional
connections drive
brand loyalty
By creating videos that
truly harness the power
of emotional responses,
you’re much more likely
to drive brand loyalty
and purchases over
other brands.

16. Emotional
connections create
trust
It also helps to establish
trust. Part of that trust,
like in the earlier
examples, is not to push
your brand but to share
the emotional context of
your message.

17. Emotional connections
propel conversation
You can establish a strong
emotional connection with
your audience and spark
conversations is to tie your
business to messages
related to public good or
social issues.

18. Eight psychological
responses that your video
should aim for
Happiness
Exhilaration
Amazement
Inspiration
Hilarity
Contempt
Warmth
Knowledge

19. Focus on 3 CORE areas
for social video marketing
AEP
Audience
Expression
Participation

20. Audience: Are you reaching the right
audience?
Expression: Is your target audience
engaging with your content?
Participation: Is your audience
endorsing and sharing your
content?
AEP – Let’s decode

21. Where do social videos fit in
your marketing plan?
Building brand awareness or
telling your brand’s story
Employer branding is another
common use of social video
Try using social videos for lead
generation
Use social video as a customer
engagement and support strategy

22. Ready to put your
video marketing plan
into action?

23. Find out how we can help

24. digitalmarketinglab.co.in