WebSpectator Ad Exchange Network is the world’s first and only real-time ad viewability solution that creates a live audience by measuring the actual time spent viewing ads, videos or any multimedia element. This revolutionary technology inaugurates a new advertising era, providing a win-win-win scenario for the whole industry: better audience engagement and monetization for publishers, added value and control for advertisers, with granted brand exposure and new efficiency metrics and insights, and most importantly, the best consumer experience, only made possible by WebSpectator’s real-time technology. For more information, please visit www.webspectator.com or follow @WebSpec on Twitter.

1. WEBSPECTATOR
MEDIA KIT 2013
member
MRC
MEDIA RATING COUNCIL
ACCREDITATION UNDER REVIEW

2. INTRODUCING
WEBSPECTATOR
AD EXCHANGE NETWORK
WebSpectator Ad Exchange Network is the world’s first and only realtime
web advertising solution that creates a live audience by measuring the
actual time spent viewing ads, videos or any media component.
The new technology enables web publishers to earn up to four times the
revenue by monetizing TV-type impressions, not simply the number of
clicks. By linking banners to the Webspectator Network via a single line of
code, publishers and advertisers can monitor in real time, how long
viewers spend looking at their ads.
WebSpectator complies with industry standards, introducing the
revolutionary industry metric – GTS – offering through its free analytics
tool totally new metrics, analytics and business insights around exposure,
facetime and viewability. WebSpectator actually goes beyond current
metrics of impressions and clicks by programmatically trading TV-type
impressions of 20 seconds (GTS) and pushing in-view impressions to 100
percent, generating up to 4x more revenue for publishers.
The digital advertising industry already knows viewability commands
higher prices, with publishers increasing inventory revenue and
advertisers increasing return on investment.
This revolutionary technology inaugurates a new advertising era providing
win-win-win scenario for the whole industry: better audience engagement
and monetization for publishers, more value for advertisers to keep the
web economically sustainable, and most importantly, the best consumer
experience only made possible by WebSpectator’s real-time web.
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3. WEBSPECTATOR FOUNDER
ANDRÉ TOMÁS PARREIRA
André T. Parreira is a creative serial entrepreneur, leading the drive to
Web 3.0 with the world’s fastest real-time pub/sub cloud messaging
system. Parreira has been a major web technology entrepreneur since
1997, providing e-commerce solutions for more than 700 clients and large
brands.
Parreira launched the global Realtime brand in 2010 realizing the
game-changing possibilities of patented, persistent bi-directional
connection technology for personalised content delivery, advertising,
marketing, live collaboration, and e-commerce.
In 2011, he launched WebSpectator, the first real-time ad exchange
network that lets web publishers and advertisers buy guaranteed expose
time with their audiences. WebSpectator is the world’s first and only
realtime web advertising solution to measure the actual time spent
viewing ads or videos. This enables web publishers to earn up to four
times the revenue by monetizing TV-type impressions of 20 seconds or
more, not simply the number of clicks.
André now leads WebSpectator’s business in the U.S., U.K., Brazil and
Iberia. He is married with two daughters, and loves to travel and discover
solutions that continue to expand and realize his vision for the Live Web.
WebSpectator Corporation is an US corporation based in Santa Monica,
California.
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4. KEYFEATURES
WebSpectator unleashes the power of Realtime Advertising
TOTAL WEBSITE VISITOR CONTROL
Trace your ad’s audience time-spent in real time.
Know up to the millisecond the effective time your audience spends
looking at an ad.
GUARANTEED TIME SLOT GTS
Verified impressions of 20’ is the new Media Metric.
Buy or sell verified impressions of 20’ GTS in Real Time and for the right
target.
WebSpectator tracks your ads down to the millisecond, with GTS
stackable slots of verified exposure of 1’, 20’, 40’, 60’ or more.
REAL TIME VIEWABILITY
There is no more above or below the fold placemark and the different
valuation discussion.
Every ad is now Premium due to verified exposure, guaranteed time slot.
Webspectator unveils a new advertising era where the value of your
property is again the value of your content!
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5. ACREDITATION
MEDIA RATING COUNCIL
The ultimate goal in advertising in time!
GTS HAS THE POTENCIAL TO BE
THE NEW INDUSTRY METRIC
WebSpectator, under review by MRC, under Internet Services, including:
• Publishers Realtime Analytics and Engagement Server;
• Rich Media;
• Video Impressions and Viewable Impressions;
• Total and Premium Guaranteed Time Slot Impression;
• Time Spent;
• Unique Visitors.
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6. KICKSTARTING
WebSpectator’s out-of-the-box performance for realtime advertising.
FREE ANALYTICS TOOL
WebSpectator has built-in a powerful analytics tool. Start using it for free
to measure the opportunity of ad verification.
On top of traditional analytics, WebSpectator introduces unique new
metrics, analytics and business insights around exposure time, facetime
viewability and even real time demographics and target profile.
AUTOMONETIZE
Your digital property has untapped value waiting to be monetized.
Discover the hidden value of your property on top of your current
inventory by simply turning on WebSpectator’s Automonetize.
WebSpectator programmatic features connect to the top global RTB’s
leveraging publishers with additional demand for their properties.
Effective value with guaranteed verification!
OPTIMIZED WEB APPLICATION
Traditional websites are dead. Long live optimized web applications!
Gone are the days of content fragmentation to drive impressions.
The new customer demands the best experiences and the value of your
property is again driven by the value of your content.
WebSpectator will make you rethink your design, content and user
experience, accelerating your move into the new era of truly optimized
rich media web applications.
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7. WORLDWIDE PRESENCE
USA BRAZIL UK PORTUGAL SPAIN
HEADQUARTERS
100 Wilshire Blvd, Suite 2000
Santa Monica CA, 90401
USA
Phone: (+1) 310 566 0340
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