1. Preston, UK.
Key words: cities, neighbourhoods, urban communication, production
activities
BESPOKE: Insight Journalism as a
catalyst for community innovation and
engagement
more on: www.bespokeproject.org/
2. Initial questions:
How do you gain
insights into diverse
local communities?
Does creating simple
analogue interfaces to
digital content allow
those that are digitally
excluded to benefit from
the many advantages
which access to digital
tools and content can
provide?
3. Bespoke worked at a
neighbourhood level,
helping people to tell
their own stories
through hyper local
news production,
and then used these
stories to inspire
radically simple
bespoke design
responses, co-
created with and for
people.
4. The hyper-local
journalism created
Click on the icon below to insert one or
by community
more images showing the design role...
reporters was used
What are the tools and process and how as a resource by the
did it support the local project design team to gain
development? insights into the
particular issues,
concerns and
desires of the
neighbourhood, they
then sought to
create appropriate
and tailored design
responses.