1090 is a new start, a new way of thinking, it will come up more projects and ideas. Use the 10% of our time to help more people

1. 1090
shanghai
Key words: help, culture, change
1090 is a new start, a new way of thinking, it will
come up more projects and ideas.
Use the 10% of our time to help more people

2. Context: We do not only design "products" , it's more
like a kind of lifestyle. We, as designers, use 90% of our
time to serve "commerce", to serve the only 10% of the
people.
Now, maybe we can stop, and design for the 90% of the
people. Maybe we would only spend 10% of our time.

3. Project: 1090 is
not only a
project, bet also
a goal.
With this goal, we
have 4 different
projects.
1. Be loved -
caring the Tibetan
children
2. Wisdom of the
old city - focus
on the losing

4. Design role: Let the
design serve the people
actually, let the design
change the future of
China