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Measurement
Scaling
&
Sampling
 Submitted to : Muhammad Yonus Qadri
 Course code : MGT-111
 Course name : Basic Research Method
 Name : Raja Daniyal nawaz
 Student ID: BBE/787
Abstract
 Measurement
Issues related to the validity and reliability of measurement
instruments used in research are reviewed.
 Scale
A scale is a set of numerical values assigned to subjects, objects,
or behaviors for the purpose of quantifying the measuring
qualities.
 Sample
A subset of a population selected for measurement, observation
or questioning, to provide statistical information about the
population
Introduction to Research Methodology
 A science of studying how research is done
scientifically
 A way to systematically solve the research
problem by logically adopting various steps
 Methodology helps to understand not only
the products of scientific inquiry but the
process itself
Measurement
 Instrument
Instrument is the generic term that researchers use for a
measurement device (survey, test, questionnaire, etc.).
 Validity
Validity is the extent to which an instrument measures what it
is supposed to measure and performs as it is designed to
perform.
 Reliability
Reliability can be thought of as consistency.
Scaling
 Used as a measuring instrument.
 Used to indicate a measuring instrument.
 Used to indicate the systematized numerals of the measuring instrument.
 Tests are scales, but scales are not tests.
 Attitude
is an integral part of the personality (as to the way we think, feel, perceive,
and behave toward a cognitive objective).
Attitude scales have three major types
I. summated rating scales
II. equal appearing interval scales
III. cumulative or Guttman scales
Sampling
 Probability Sampling
refers to sampling when the chance of any given
individual being selected is known and these individuals
are sampled independently of each other. This is also
known as random sampling.
 Non-Probability Sampling,
or convenience sampling, refers to when researchers
take whatever individuals happen to be easiest to
access as participants in a study.
Conclusion
 Key indicators of the quality of a measuring
instrument are the reliability and validity of the
measures. The process of developing and
validating an instrument is in large part
focused on reducing error in the measurement
process . Scaling Intensity of attitude
expression . Probability Sampling &Non-
Probability Sampling

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Research method

  • 1. Measurement Scaling & Sampling  Submitted to : Muhammad Yonus Qadri  Course code : MGT-111  Course name : Basic Research Method  Name : Raja Daniyal nawaz  Student ID: BBE/787
  • 2. Abstract  Measurement Issues related to the validity and reliability of measurement instruments used in research are reviewed.  Scale A scale is a set of numerical values assigned to subjects, objects, or behaviors for the purpose of quantifying the measuring qualities.  Sample A subset of a population selected for measurement, observation or questioning, to provide statistical information about the population
  • 3. Introduction to Research Methodology  A science of studying how research is done scientifically  A way to systematically solve the research problem by logically adopting various steps  Methodology helps to understand not only the products of scientific inquiry but the process itself
  • 4. Measurement  Instrument Instrument is the generic term that researchers use for a measurement device (survey, test, questionnaire, etc.).  Validity Validity is the extent to which an instrument measures what it is supposed to measure and performs as it is designed to perform.  Reliability Reliability can be thought of as consistency.
  • 5. Scaling  Used as a measuring instrument.  Used to indicate a measuring instrument.  Used to indicate the systematized numerals of the measuring instrument.  Tests are scales, but scales are not tests.  Attitude is an integral part of the personality (as to the way we think, feel, perceive, and behave toward a cognitive objective). Attitude scales have three major types I. summated rating scales II. equal appearing interval scales III. cumulative or Guttman scales
  • 6. Sampling  Probability Sampling refers to sampling when the chance of any given individual being selected is known and these individuals are sampled independently of each other. This is also known as random sampling.  Non-Probability Sampling, or convenience sampling, refers to when researchers take whatever individuals happen to be easiest to access as participants in a study.
  • 7. Conclusion  Key indicators of the quality of a measuring instrument are the reliability and validity of the measures. The process of developing and validating an instrument is in large part focused on reducing error in the measurement process . Scaling Intensity of attitude expression . Probability Sampling &Non- Probability Sampling