1. Bloomingdale's Celebrates Lunar New Year
NEW YORK, January 8, 2016 - Bloomingdale's will ring in the Year of the Monkey this Lunar
New Year with unique merchandise, special events and cultural presentations from January 15 -
March 1, 2016.
"Bloomingdale's looks forward to honoring Chinese culture and tradition as we celebrate the
Year of the Monkey," says Tony Spring, Bloomingdale's chairman and CEO. "It is one of many
highly anticipated holidays that loyal shoppers and tourists enjoy in our stores.
Shoppers at Bloomingdale's 59th Street, Ala Moana Center, Beverly Center, North Michigan
Avenue, San Francisco Centre, South Coast Plaza, and Tysons Corner can join the celebration
and test their luck with the Chinese red envelope tradition from February 11 - 14, 2016. Select
envelopes will be filled with prizes such as a bMoney card in a denomination of $8, $88, or $888
(traditionally a lucky number in Chinese culture); a limited-edition Year of the Monkey reusable
tote bag; special offer at the Estee Lauder, SK-II, Clarins, Clinique, and Bobbi Brown counters;
savings at select Bloomingdale's dining destinations; special savings at Maximilian Fur Salon
(59th Street, North Michigan Avenue, South Coast Plaza, Tysons Corner only).
Bloomingdale's fashion office will curate pop-up shops filled with plenty of gift-worthy goods at
the following locations: Bloomingdale's 59th Street, Ala Moana Center, Beverly Center, Medinah
Home Store, North Michigan Avenue, San Francisco Centre, SoHo, South Coast Plaza, and
Tysons Corner. The pop-up shops will include pieces such as a limited edition reusable "Little
Monkey Bag" inspired by Bloomingdale's iconic Brown Bag, limited edition Godiva chocolates in
Year of the Monkey boxes, Voluspa candles, select Marc by Marc Jacobs and Rebecca Minkoff
accessories, and a red edition of Beats by Dre headphones.
Customers can also shop for additional merchandise celebrating Chinese culture from Baccarat,
Chloe, Lalique, Burberry, Salvatore Ferragamo, Furla, YSL Beauty, and David Yurman. Select
products can be found on bloomingdales.com. Other visual statements celebrating the Year of
the Monkey will also be present throughout the stores including: Bloomingdale's 59th Street, Ala
Moana Center, Beverly Center, Fashion Island, Fashion Valley, North Michigan Avenue, San
Francisco Centre, SoHo, South Coast Plaza, and Tysons Corner.
During the Lunar New Year Celebration, and all year long, exclusive Tourism Programs for
international and domestic visitors to Bloomingdale's locations in New York, Chicago, Hawaii,
Miami, and San Francisco are available. In these cities, out-of-town visitors can receive a
special Bloomingdale's visitor savings pass and gift with purchase. Additional visitor services
include a multi-lingual Visitors Center staff and directories (including but not limited to - German,
French, Italian, Japanese, Portuguese, simplified Chinese, Spanish), along with concierge
services, hotel package delivery, personal shopper appointments, and more. A Bloomingdale's
welcome guidebook in simplified Chinese is also available at locations in New York, Chicago,
Costa Mesa, and San Francisco.

2. Bloomingdale's locations throughout the country will be celebrating the Year of the Monkey with
events and cultural animation. Visit bloomingdales.com/events for a full line-up of events at your
local Bloomingdale's. Follow @bloomingdales as we celebrate Lunar New Year on our social
media channels to see some of our special products and gain access to information and
coverage of our events happening across the country.
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About Bloomingdale's
Bloomingdale's is America's only nationwide, full-line, upscale department store and a division
of Macy's, Inc. It was founded in 1872 and currently operates 38 Bloomingdale's stores and 16
Bloomingdale's, The Outlet Stores, in California, Florida, Georgia, Hawaii, Illinois, Maryland,
Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, and Virginia. In
addition, Bloomingdale's has an international presence with a location in Dubai. Be sure to
follow @bloomingdales on social media, become a Loyallist, and for more information, or to
shop any time, visit www.bloomingdales.com.