2. https://blogs.nordstrom.com/fashion/category/interviews/page/17/
About Melinda
Melinda Maria Spigel has been designing jewellery since she was
a young girl. A strong, sexy empowered and unstoppable woman
who lives her dream every day, Melinda is the perfect face for the
brand.
Trained as a fine jeweller, she dreamt of designing a range that
offered “attainable aspiration” using semi-precious stones and gold
plating for a warm feel.
After years perfecting her designs, Melinda approached our master
craftsmen and begged them to bring her range to life. All of our
products are made by artisans who cut, set and facet the stones in
the same way as fine jewellery. We then plate the designs in 10
microns of 14kt or 18kt gold for that beautiful finish.
Once her first collection was completed, Melinda took it to the
buyer at Nordstroms and they ordered it immediately. The rest is
history!
4. Sophia Vergara at the Magic Mike XXL Premiere in Los Angeles
June 2015, wearing the cigar band ring.
Cara Delevinge wearing a selection of pieces
From our core and fall collections on Jimmy Kimmel live July 2015
Amber Heard at the Magic Mike XXL premiere
In London July 2015 wearing the Phoenix ear jackets
5. Kristin Chenoweth on the cover of US Publication Social Life, wearing a selection of
Melinda Maria styles
Leslie Mann at the Trainwreck Premiere in Los Angeles wearing a selection of
our Fall 2015 collection – July 2015
Michelle Monaghan wearing the Preston earrings
for a spread in Who What Wear
7. • Our Major Partner in the US is Nordstrom
• We currently appear in over 50 of their 118 stores, which will increase to
over 70 by end of 2015
• For the Nordstrom anniversary sale 17 July – 2 August 2015, Melinda
Maria appears in all 118 stores
• During this period, we are expected to sell around $0.5 million of
jewellery
• During the Christmas trading period in 2014, Nordstrom online store
sales for Melinda Maria totalled more than all store sales.
• Year on year we are experiencing 110% growth overall
• We regularly undertake personal appearances in store where Melinda
talks to shoppers. Typically on a PA day, we can achieve in excess of $15k
of sales!
9. UK and Ireland
In early August Melinda Maria launches in thirteen
selected/premium House of Fraser Stores across the UK, including
it’s luxury flagship premises in Glasgow.
Our premiere ROI partner is Arnott's, the largest department
Store in Dublin. We currently have a 300 square foot “shop in
shop” Retail concept in build and which launches mid August. We
hope To sell in excess of 12000 Euros per month in retail value
Our central London partner is Fenwick of Bond Street where we
launched in June 2015
Our main aim for 2015 is to consolidate store selection with our partners and ensure strong sales. During
2016 we plan to add selected high end jewellery chains and destination stores to our portfolio
10. UK Press and PR
• Melinda Maria has appointed top London fashion PR agency Boudoir to represent us in the
UK and Ireland. Boudoir represents top brands such as Modalu, Goldsmiths, Nicky Clarke
and many more. An industry announcement will be made w/c 27th July.
• PR activity will include business breakfast with Melinda and top fashion editors in central
London, blogger, vlogger and influencer activity and gifting.
• Boudoir will be working with us on Melinda’s visit to the UK in October which will include
PA’s in a selection of our top stores across the country.
• On 27th, 29th and 29th July, Boudoir hold their “Christmas in July” event where all of the
influencers, bloggers and gift guide editors come into their showroom to view their
collection and get inspiration to feature in their publications and blogs etc.
• Boudoir are currently putting together an industry announcement regarding our partnership
with them. In addition, we will always support our new store launches with press releases.
• Our in-store launches will be supported by a customer purchase incentive (free gift)
• We will also be running a social media competition to ensure engagement/following of
Melinda Maria social media channels.
