1. Bloomingdale's Enters 12th Year in Fight to End Breast Cancer
September 20, 2016, New York, NY - For the 12th year, Bloomingdale's continues its
commitment to support breast cancer awareness and treatment during the month of October.
This year, the retailer again will support the Breast Cancer Research Foundation (BCRF), The
Carey Foundation, and the Marisa Acocella Marchetto Foundation and invites shoppers to join
in the fight with exclusive merchandise and exciting events that help to raise funds for a cure, in
stores nationwide and on bloomingdales.com.
"Each year Bloomingdale's feels privileged to unveil our Pink Campaign in support of our
longstanding partners the Breast Cancer Research Foundation, The Carey Foundation and the
Marissa Acocella Marchetto Foundation and this year is no different," said Tony Spring,
Bloomingdale's Chairman and Chief Executive Officer. "Alongside our loyal shoppers we
provide support to these crucial organizations making substantial progress toward discovering a
cure and improving the lives of breast cancer fighters, survivors and their families."
COLLAB FOR A CURE
Donald Robertson x Bloomingdale's - Bloomingdale's has once again partnered with world
renowned career artist Donald Robertson to create one of his signature designs to support the
fight against breast cancer. His exclusive illustration will be printed on super-soft heather grey
Alternative Apparel sweatshirts available beginning September 26th at all Bloomingdale's stores
or online for $40 with $15 from each sale donated to BCRF. On October 8th, Donald Robertson
will make an appearance at Bloomingdale's 59th Street flagship to meet with customers and
sign their purchase of a Donald Robertson x Bloomingdale's BCA sweatshirt. Additionally on the
day of his in-store appearance, 100 prints of Robertson's exclusive design will be on sale for
$375 with $300 from each purchase donated to BCRF.
SHOP PINK
Give Pink, Get More - Bloomingdale's card holders will have the opportunity to opt into this
annual feel-good program from September 26th - October 31st for a $15 donation, 100% of
which will benefit Bloomingdale's charity partners. By joining Give Pink, Get More, shoppers will
be mailed a gift card worth up to $250 - just in time for the holidays - to use at any
Bloomingdale's store and bloomingdales.com.
The Little Pink Card - It's the gift card that keeps on giving! Bloomingdale's donates 10% of the
value on your Little Pink Card, plus 10% of purchases made with this card above the original
amount, to Bloomingdale's charity partners. Donations will be on cards purchased 9/15 -
10/31/16 and redeemed by 12/31/16.

2. Pink Products Supporting BCRF - Many of Bloomingdale's vendors support BCRF with the sale
of limited edition or special products including: The Estee Lauder Companies' Breast Cancer
Awareness (BCA) Campaign's favorite Pink Ribbon Products including: Estee Lauder Advanced
Night Repair Complex, Pink Perfection Color Collection, and Donald Robertson Limited Edition
Advanced Night Micro Cleansing Foam; Clinique Great Skin Great Cause Dramatically Different
Moisturizing Lotion+; La Mer The Lip Balm; Tory Burch EDP Rollerball; Lab Series Skincare for
Men Age Rescue+Face Lotion; Bobbi Brown Art Stick Duo; Donna Karan Liquid Cashmere
Blush EDP Spray to name a few. During the month of October, Bloomingdale's will curate pop-
up shops that feature merchandise benefiting the cause in all Bloomingdale's stores and online.
For a full list of products please visit bloomingdales.com/pink.
CELEBRATE PINK
Pink Yoga - Shoppers are invited to their nearest Bloomingdale's location on Saturday, October
8th, to kick off Bloomingdale's October Pink campaign with a morning yoga class. A reservation
fee of $10 will benefit the Marisa Acocella Marchetto Foundation and The Carey Foundation
which support survivors and their families with cancer-related costs such as transportation, child
care, and adequate treatment. Attendees will receive a branded yoga mat and goodie bag of
beauty samples and healthy treats. To reserve a mat, visit bloomingdalesyoga.eventbrite.com.
Support Breast Oasis - Bloomingdale's is proud to partner with Le Mystere in support of Breast
Oasis, a non-profit charitable organization dedicated to supporting communities by providing
women who may not be able to afford them with clean, certified, gently used bras. Shoppers are
invited to donate their gently used bra at select Bloomingdale's locations, and in return will
receive 15% off a regular-priced Le Mystere purchase during the month of October. Learn more
about Breast Oasis at breastoasis.org.
Paint the Town Pink - Bloomingdale's 59th Street flagship has several visual moments planned
in celebration of Breast Cancer Awareness month. On September 26th, the Third Avenue
windows will debut seven artworks by Donald Robertson styled with the season's hottest
women's fall trends. The windows on 59th street will feature photos of Bob Carey of the Tutu
Project paying homage to both women and men affected by breast cancer. On October 11th,
the Lexington Avenue windows will feature several little black dresses inspired by the book "The
Little Black Dress". Witty anecdotes by Marisa Marchetto, author of Cancer Vixen: A True Story
will accompany each style. During the entire month of October, Bloomingdale's 59th Street
flagship will illuminate the facade of the building pink as a beacon of support to breast cancer
awareness.
POWER IN PINK
"Throughout our many years of presenting the Pink Campaign, Bloomingdale's has proudly
donated over $11 million towards breast cancer research and patient care," said Anne Keating,
Senior Vice President of Public Relations, Special Events, and Corporate Philanthropy for
Bloomingdale's. "As we enter the campaign's 12th year, we aim to surpass previous years'
contributions by offering meaningful and unique opportunities both in-store and online for our
loyal customers to support the cause. This year's campaign includes exclusive products and in-
store experiences focusing on good health and the spirit of community."
Since the inception of the Bloomingdale's Pink campaign, over $11 million has been donated to

3. breast cancer research and care. A portion of this funds BCRF research grants for the following
five astonishing researchers, Dr. Titia de Lange, Head of the Laboratory of Cell Biology and
Genetics, Leon Hess Professor, and Director of Anderson Center for Cancer Research at
Rockefeller University in New York City; Dr. Joan Brugge, Louise Foote Pfeiffer Professor of
Cell Biology and Director of the Ludwig Center at Harvard Medical School in Boston, MA; Dr.
Andrew Dannenberg, Director of the Weill Cornell Cancer Center at New York-Presbyterian
Hospital, and Henry R. Erie, M.D. - Roberts Family Professor of Medicine at Weill Medical
College of Cornell University in New York City; Dr. Michael Press, Harold E. Lee Chair in
Cancer Research at USC Norris Comprehensive Cancer Center, University of Southern
California in Los Angeles, CA; Dr. Marc Lippman, Kathleen and Stanley Glaser Professor and
Deputy Director, Sylvester Comprehensive Cancer Center at the University of Miami Miller
School of Medicine in Miami, FL.
In addition, Bloomingdale's also supports the work of The Carey Foundation and the Marisa
Acocella Marchetto Foundation, both of which offer financial support for survivors and families
that are uninsured or under insured ranging from treatment, child care, and transportation.
Bloomingdale's was able to make significant donations to each organization through the Pink
Campaign.