Bloomingdale's has partnered with NYC artist Greg Lamarche for their Fall 2016 100% Bloomingdale's campaign. Lamarche's style is inspired by NYC's graffiti art scene and he will create window displays and limited edition merchandise featuring his artwork. The campaign kicks off on September 1st with Lamarche's signature collages and interactive displays in Bloomingdale's windows. Pop-up shops in Bloomingdale's locations will sell Lamarche's merchandise like tote bags, apparel and accessories priced from $6-115 through October. Customers can also get an exclusive patch designed by Lamarche to customize their jeans purchased on September 17th.

1. Bloomingdale's Taps NYC Artist Greg Lamarche For 100% Bloomingdale's Fall 2016
Campaign
August 24, 2016, New York, NY - For Fall 2016, Bloomingdale's has teamed up with NYC artist
Greg Lamarche to illuminate the retailer's 100% Bloomingdale's fall campaign. Born and raised
in New York City, Lamarche's inspiration comes from the energy of the city and its role as an
incubator of graffiti art. Lamarche's artistic style emulates this season's trend of mixing textures,
fabrics, and colors creating a unique showcase for Bloomingdale's exclusive fall merchandise.
"Being a native New Yorker, for me Bloomingdale's was part of my experience growing up," said
artist Greg Lamarche. "Now, having the opportunity to work with this iconic brand is both
exhilarating and an honor."
"Bloomingdale's is excited to join forces with renowned artist Greg Lamarche for our Fall 2016
100% Bloomingdale's campaign," said Frank Berman, Executive Vice President, Chief
Marketing Officer at Bloomingdale's. "Each season we look to broaden our roster of 100%
Bloomingdale's collaborators - from designers to performers to athletes - in an effort to create
both exclusive merchandise and experiences that our customers won't find anywhere else.
Greg's dynamic artwork brings a playful energy to our Fall campaign and creates the perfect
backdrop for the season¿s top trends."
Kicking off the campaign are eye-popping displays in the iconic Lexington Avenue windows as
well as the Third Avenue windows at the 59th Street Flagship beginning September 1st.
Lamarche's signature collages are showcased alongside Bloomingdale's 100% Exclusive
merchandise with several interactive moments including a giant cell phone selfie station as well
as a word search wall comprised of Lamarche's eclectic letters.
A collection of limited edition merchandise featuring Lamarche's graffiti and bold letters will be
displayed in dedicated pop-up shops in all Bloomingdale's locations beginning September 1st
through October 31st and on www.bloomingdales.com. Lamarche's custom products includes
coffee mugs and "Bloomies" travel cup, men's "Wash Up" and women's "Hey Gorgeous" toiletry
bags, "Bloomies" decorative pillow, select men's accessories and apparel, and reusable vinyl
Medium and Little Brown Bag totes with prices ranging from $6.00 to $115.00. Customers will
also enjoy a complimentary Greg Lamarche letter pin to jazz up a denim jacket or fun
accessory. Pins are available at the Greg Lamarche pop-ups while supplies lasts.
On Saturday, September 17th, customers are invited to their local Bloomingdale's to shop
women's denim and receive an exclusive patch designed by artist Greg Lamarche - perfect for
customizing your new jeans! From 1pm - 6pm customers may have their patch darned on their
denim purchase at the store.
Customers are also invited to attend the many events and activations planned across all
Bloomingdale's locations celebrating Bloomingdale's 100% exclusive styles and trends

2. including:
RED LIP SERVICE
Stop by any of our cosmetics counters to discover the perfect red lip for you. Matte or glossy,
blue-toned or orange-based, we'll help you find a just-right red lipstick, and even tell you what
your unique "lip print" says about you!*
September 10, 1pm-4pm
HANDBAG HAPPY HOUR
Grab your girlfriends and join us for a day out in support of Housing Works, a nonprofit
organization with the mission to end the dual crises of homelessness and AIDS. Bring a gently
used handbag and we'll donate it to the cause and as a special treat for participating, you'll
receive 20% off the purchase of a new bag.*
September 10, Times vary by store
SAVE DURING DENIM DAYS
Stock up on fall's most stylish jeans! Shop during our Denim Days event and take 15% off when
you buy one pair and 25% off when you buy two or more pairs of regular-price denim.*
September 15-18, all day
*Terms and restrictions may apply. Please visit www.bloomingdales.com for details.
For more information on events at your local Bloomingdale's, please visit
www.bloomingdales.com.