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Create the Spark Marketing: 5 fundamentals to a successful webinar
- 6. 6
- 7. 7
- 9. Why webinars work….. Human explanation Subject Matter expert
- 10. Build Trust
- 19. 19
- 20. 20
- 22. 22
- 23. 23 Their needs
- 25. 25 What format?
- 26. 26
- 28. 28 Create your
- 29. 29How I plan
- 30. 30
- 32. 32 Actions?
- 34. 34 Webinar title
- 37. 37
- 38. 38
- 39. 39
- 40. Sending out invitations Ideal is 3 to 4 weeks beforehand
- 41. 41 Reminder on the day
- 42. 42
- 43. 43
- 44. 44
- 45. 45
- 47. One of my favourite holiday destinations is Santorini 47
- 49. 49 Use images to support your message
- 50. 50 Don’t confuse the brain - have harmony between words and pictures
- 51. 51
- 52. 52 Use between one to two slides every minute
- 54. 54
- 55. 55 Quotations
- 57. Fonts
- 59. 59 Use readable fonts - not like this Keep the size of your font above 30 pts Use your accent colours for important points
- 60. 60Use Icons instead of
- 61. 61
- 62. 62
- 64. 64
- 65. 65 Be prepared
- 66. 66
- 67. 67
- 69. 69 Time keeping
- 73. 73
- 74. 74
- 76. 76
- 77. 77
- 78. 78
- 81. 81
- 82. 82
- 83. 83
Editor's Notes
- When you are running a webinar, this is the level of attention you want from the people listening
- And so often this is what we have instead
- He also has a live audience to look at and engage with. He can use his body language, walk around the stage, see people’s reactions.
- This is what a webinar looks like. A computer. No live audience in front of you that you can engage with and certainly no eye contact. This throws up many new challenges for people who are used to presenting in front of a live audience. I work with clients in making the shift from being in person to delivering impactful and engaging online presentations.
- I created Create the Spark Marketing at the end of 2015 with the goal of supporting clients to both understand why webinars are so powerful and to give them the tools and skills to share their message with the world. I have a passion for communication, story telling and how people learn.
- I grew up in a musical household – hearing jazz from a young age meant I started playing music myself at the age of 5. First piano, then clarinet and then I moved onto the saxophone. So many of my memories include performing plus at times being out of my own comfort zone. Jazz improvisation has taught me that anything can happen and how to react to it.
- I always enjoyed performing and taking part in school plays and performances. So many adults lose the confidence to talk in public and I want to help my clients have that belief in their presentation performance.
- Through out my career, I have delivered training sessions and workshops on different marketing topics and I am also a member of the Learning and Performance institute. I am fascinated about how people learn and how training courses are designed and working with webinars now gives me a focus on online training.
- Before starting my own company, I spent almost 20 years working in the IT industry working for large companies including Cisco and Alcatel Lucent.
- Through my work in IT, I have also used IT and collaboration technologies. This is me in a team meeting, working from home. I feel very comfortable using technology because I have used it for years.
- Above all else, I work with clients to deliver engaging webinars. We should not bore people through being unprepared, not knowing the content or creating dull slides with too much text.
- Many people feel overwhelmed when it comes to webinars. Which platform to use? Who should be the speaker? How do I invite people to join? I work through all of these different points to ensure that my clients don’t feel like this.
- We have 60 seconds to get people engaged and interested when they join a webinar which is why it is so important to start with impact and to trigger curiosity. This is just one of the tips I share with people in my webinar training sessions.
- This is how many of us feel when we try new technology
- Using technology (which webinars are based on) means you need to practise. Only a small percentage of people can sit at the piano and master it at the first sitting. I encourage all of my clients to know the technology and to practise
- Nerves can also kick in before a presentation. You may feel worried about your performance or feel anxious about speaking to an audience. I work with clients to overcome these feelings with different tricks and suggestions. It can be from talking through which format of webinar style works for you to breathing exercises.
- I see a lot of clients making these mistakes when it comes to webinars - too few slides and slides with too much text - not having a rehearsal and practising their presentation - if they do use their webcam, not thinking about the light and background. You are on stage and performing! - Not engaging with the audience.
- The role of webinars has changed from being a lead generation activity to covering all elements of the sales funnel – you can hold the hand of your clients all the way through the sales cycle. Creating quality content is key – at whatever stage of the sales cycle. Webinars enable you to have both live events, on demand video replays, pre-webinar communication, post webinar follow up – just one webinar can create multiple pieces of content that can be re-used over and over.