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Create the Spark Marketing How to structure your presentation to build trust masterclass
- 3. Trust definition Trust is a feeling of security that you have, based on the belief that someone or something is knowledgeable, reliable, good, honest, and effective 3
- 5. Be part of the webinar revolution 5
- 7. 7 How to create your presentation
- 9. Educate
- 10. 10 Their needs
- 11. 11 Listen
- 13. About Sophie
- 22. 22
- 23. 23 Research
- 25. 25 Give a live demo
- 27. 27
- 28. 28
- 29. 29
- 30. 30
- 32. 32
- 33. 33 Use images
- 34. 34 Quotations
- 35. Slidebot.io 35
- 36. Canva 36
- 40. 40 Practise
- 41. 41
- 43. Be yourself
- 44. 44
- 45. 45 Time keeping
- 46. 46
- 48. 48 Don’t read your slides
- 50. 50 Summary Educate Build credibility Deliver what you advertised Connect with your audience
- 53. 53
Editor's Notes
- I run a free 30 minute monthly masterclass plus a more in-depth training package. Both the masterclasses and the training package cover how to plan a webinar, inviting people, ensuring your registrants turn up, the template the flow of an impactful webinar and why following up is key. I share my top tips and experience from delivering hundreds of webinars
- Founder and Creative Mastermind of Create the Spark Marketing; Over 18 years of IT marketing and training experience; Navy girlfriend; Mum to two little people; Dog called Maggie; Love jazz, yoga, sunshine and Buddhism
- I created Create the Spark Marketing at the end of 2015 with the goal of supporting clients to both understand why webinars are so powerful and to give them the tools and skills to share their message with the world. I have a passion for communication, story telling and how people learn.
- I grew up in a musical household – hearing jazz from a young age meant I started playing music myself at the age of 5. First piano, then clarinet and then I moved onto the saxophone. So many of my memories include performing plus at times being out of my own comfort zone. Jazz improvisation has taught me that anything can happen and how to react to it.
- I always enjoyed performing and taking part in school plays and performances. So many adults lose the confidence to talk in public and I want to help my clients have that belief in their presentation performance.
- Through out my career, I have delivered training sessions and workshops on different marketing topics and I am also a member of the Learning and Performance institute. I am fascinated about how people learn and how training courses are designed and working with webinars now gives me a focus on online training.
- Before starting my own company, I spent almost 20 years working in the IT industry working for large companies including Cisco and Alcatel Lucent.
- Through my work in IT, I have also used IT and collaboration technologies. This is me in a team meeting, working from home. I feel very comfortable using technology because I have used it for years.
- I see a lot of clients making these mistakes when it comes to webinars - too few slides and slides with too much text - not having a rehearsal and practising their presentation - if they do use their webcam, not thinking about the light and background. You are on stage and performing! - Not engaging with the audience.
- Above all else, I work with clients to deliver engaging webinars. We should not bore people through being unprepared, not knowing the content or creating dull slides with too much text.
- Have you watched a TED x talk? I love these presentations. This man is on stage and sharing his story with the world.
- This is what a webinar looks like. A computer. No live audience in front of you that you can engage with and certainly no eye contact. This throws up many new challenges for people who are used to presenting in front of a live audience. I work with clients in making the shift from being in person to delivering impactful and engaging online presentations.