1. CRAIG P MERRILL
B U S I N E S S M A N A G E M E N T a n d
O P E R A T I O N S P R O F E S S I O N A L
Draper UT
cmerrill1931@gmail.com
(919) 614-0659
P R O F I L E
Diverse and dependable 20 year trackrecord as a task oriented leader, innovatorand mentor in
business management. Exceptional operations and sales expertise combined with a versatile technical
background successfully motivates team members to greater sales, productivity and ROI.
A R E A S O F P R O V E N M A N A G E M E N T E X P E R T IS E & S K I L L S
EXCEPTIONALMANAGEMENTSKILLSIN THE FOLLOWINGAREAS:
 National Sales Accounts
 ProjectDevelopment & Execution
 ProductPricing
 Customer Service
 HR
 Facility Start Up & Design
 Retail/Wholesale Operations
 Fleet Vehicles
 Catalog and Website Design
 Process Improvement
 Inventory Control
 Budget Preparation – P&L
 Training & Education Administrator and Motivator
 Mechanic & Machinist
 Welder & Fabricator
 Equipment Operator (LT& HD)
O P E R A T I O N S A C C O M P L IS HM E N T S A N D E X P E R IE NC E
 Reversed falling sales of $125,000/month to over$300,000 per month
 Corrected $1 million monthly payables with $400,000 over 90 days to $375,000 monthly and
current
 Implemented ISO 9001 Certification
 Implemented OSHA Safety Business Partnership program
 Restructured staffing fora 28% salary improvement
 Developed an instate Freight Delivery Program reducing freight costs by $3,500 monthly and
increasing delivery time by 58%
 Created multiple company trade show sales booths presenting at eight annual events
 Supervised new operations SAP Business 1 softwareconversion and bar code scanning
installation
 Developed 4 new divisions within company to diversify and increase sales, including
Logistics/Public warehousing, Document/Record Storage , MotorcycleAccessories, and a Retail
Self Reliance store generating a $100,000 monthly revenue
 Supervised the build out of new physicalfacility

2.  Planned and implemented physical movewhile conducting daily business with no loss of sales
or revenue
 Source shelving and equipment fornew facility,coming in at 30% below budget
 Redesigned the order pulling procedures to increase productivity by 38%
 Implemented a new ‘structured by level ‘ staff meeting program, increasing interdepartmental
awareness and productivity
 Implemented a new equipment maintenance program
 Implemented new HR procedures and record maintenance
 Developed US & Canadian vendor product categories with attribute questions and answer
statements fornew million dollar E-Cat system
 Developed new retail pricing structure for NAPA nationwide creating a new competitive retail
price level raising net profits 3% ($2.5 million)
 Created a new Retail Price Surveying Department
 Developed and managed a new $250,000 Centralized Inventory Replenishment system for
largest national accountwith 160 locations nationwide
 Initiated a complete Vendor Inventory Duplication review of over300,000 part numbers within
the NAPA system, elimination over $850,000 in excess inventory nationwide
 Developed monthly and quarterly training programs for 60+ employees focusing on product
knowledge, sales technique and operational fundamentals for store management
 Developed quarterly sales and advertising promotions at the retail level
 Developed a fleet vehicle maintenance and rotation program for30+ trucks. Preventative
maintenance extended vehicle life 28% with 34% less downtime, 7% less cost, and increased
trade in value 15%. Combined efforts resulted in $50,000 annual savings
E M P L O Y E R S A N D L O C AT I O N S
VariousManagementPositions,NAPA,Omaha NE / Atlanta GA, (16 Years)
Experience includes Computer Catalog Data Analyst, Special Projectsmanager, Centralized Inventory
Manager, Retail Pricing Specialist, and New Market Specialist.
VP ofOperations,OH Distributors, Youngsville, NC, (13 Years)
Responsible forall sales & operations forcompany with $8.5 million annual revenue
General Manager,S&E Distributors, Bluffdale,UT, (Positioneliminated after 6 months due to
corporate restructuring)
Responsible forall sales & operations forcompany with $9.6 million annual revenue
E D U C AT I O N A N D P R O F E S S I O N AL C R E D E N T I AL S
Wyoming Schoolof Technology,Laramie WY,Mechanical Engineering & Business
Ford Motor Company Parts Management Training
NAPA Management Training
ASE Certification: Tune Up, Brakes, Alignment & Chassis, Engine, Transmission, Differential, Air
Conditioning, ElectricalSystems