A look into my personal brand.

1. Craig Green
Project & Portfolio I: Week 1
August 4th, 2022

2. I believe that live sports is the greatest form of
reality television. Some of the greatest stories
ever told took place on a baseball field, in a
football stadium, a pro wrestling ring or on a
basketball court. As a child, I gravitated towards
professional athletes and their heroics because of
the announcers bringing those moments to life.
That love for sport and storytelling led me to enroll
at Full Sail University to pursue a Sportscasting
degree. Whether it be television or radio, my
dream job would put me in position to be my own
version of the same storytellers that I grew up
idolizing.
Picture of You
Goes Here

3. Potential Job Titles:
• Sports Radio Broadcaster
• Play-by-Play Announcer
• Sports Anchor/Reporter
BRAND ARCHETYPE - As a
Caregiver, I want my voice and my
commentary to be both relaxing and
uplifting. By providing an
entertaining narration of the content
you are consuming, I hope to give a
safe escape from reality for the
duration of the broadcast.
TV/RADIO ANNOUNCER in the SPORTS INDUSTRY
Picture Relevant
to Your Industry
Goes Here

4. TALENT SOURCER - THE
WALT DISNEY CO.
BRIANNA DUDLEY
Outreach Plan:
• Complete my Sportscasting degree program
• Contact method: LinkedIn message
• Follow up with a second message in 30-45 days
PROFILE
PICTURE
MIRA MELANSON
Outreach Plan:
• Complete one season of play-by-play announcing
• Contact method: LinkedIn message
• After 15-30 days, I will follow up with a second LinkedIn
message referring to my first attempt to contact.
PROFILE
PICTURE HR GENERALIST - ALPHA
MEDIA USA
JOEL DAVIS Outreach Plan:
• Complete my Sportscasting degree program and one
season of play-by play announcing
• Contact method: LinkedIn message
• Send a follow-up LinkedIn message after 14 days
PROFILE
PICTURE VP/GM - CAPITOL
BROADCASTING COMPANY

5. Short Term: May 2023-December 2026
• I want to earn my sportscasting degree, find a full-time position with a
broadcasting company and increase my social media presence as a
sports personality.
‣ My goal is to have at least 25,000 social media followers before
the end of 2026.
Mid Term: January 2027-December 2033
• Continue my work as a broadcaster while launching my own media
company to produce and monetize my own content.
‣ Goals include producing a sports podcast with no less than
10,000 subscribers by the end of 2029, and at least 75,000
social media followers across all platforms by the end of 2033.
Long Term: January 2039-December 2043
• Expand my media company to be my main source of income, while
maintaining a part-time sports broadcasting position on a prominent
program.
‣ My goals are to have 20,000 podcast subscribers by January
2040; 85,000 social media followers by December 2040 and
launch my own live broadcasting by December 2043.

6. Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Office 365
SOFT
HARD
Novice / Adept / Expert
iMovie Novice / Adept / Expert
Communication Novice / Adept / Expert
Collaboration Novice / Adept / Expert
Microsoft Excel
SOFT
HARD
Novice / Adept / Expert
Adobe Audition Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert

7. I will be authentic, entertaining and
comforting.
PROMISE

8. Work Experience:
Victra (2012-present)
• Sales Representative (2012-2015)
• Friends & Family VIP Representative (2015-2018)
• Inventory Specialist I (2018-present)
Blue Lights College (volunteer) (starting fall 2022)
• Play-by-play announcer, men’s basketball
Education:
• South Brunswick (NJ) High School, 1996
• Sportscasting, A.S., Full Sail University, 2023
Awards:
• National Society of Collegiate Scholars,
2022
• Course Director Award - Psychology of
Play, Full Sail University, 2023

9. LUIS CAMPOS
Industry Experience:
• Class A Driver - Core-Mark
International
Education:
• East Los Angeles College 2011-2014
• California State University, Northridge 2014-2015
• Full Sail University 2020-present
Leadership Experience:
• No known leadership experience
Skills and Proficiencies:
• Personal Branding
• Work Life Balance
• Career Management
CRAIG GREEN
Overall Online Presence:
• Luis has an average online presence. He has 126
connections and has been active on LinkedIn certificate
programs. Luis’ LinkedIn URL is not customized, but
his profile can be found by searching his name and
adding “Full Sail” to the end of it.
• Grade: Average, 55 out of 100
HEADSHOT
Industry Experience:
• Inventory Specialist I - Victra
• Play-by-play announcer, men’s
basketball (volunteer) - Blue Lights
College
Education:
• Full Sail University 2022-present
Leadership Experience:
• No previous leadership experience
Skills and Proficiencies:
• Video editing
• Computer Literacy
• Broadcasting
Overall Online Presence:
• I have 57 connections on LinkedIn. Despite having
active Facebook, Twitter, Snapchat and Instagram
accounts, searching my first and last name will show no
relative results. My LinkedIn URL is customized but I
am not active on that platform, which would explain my
lack of followers and endorsements.
• Grade: Poor, 24 out of 100

10. ERIC ROBINSON
Noteworthy Experience:
• Staff Writer - The Falcoholic (2017-present)
• Miami Dolphins & Miami Hurricanes Columnist &
Podcast Co-Host - Miami Sports & Lifestyle (2015)
CRAIG GREEN
HEADSHOT
Industry Experience:
• Production Assistant - ESPN
Education:
• Sportscasting, B.S., Full Sail University 2019-2022
Skills and Proficiencies:
• Deep knowledge of sports
• Journalism
• Podcasting
Overall Online Presence:
• Eric’s LinkedIn profile is up to date with relevant
information, but he does not actively engage on the
site. However, Eric is very visible online. He only has
70 LinkedIn connections but has over 5,000 Twitter
followers. I searched his name and found his Twitter
account on the first results page. His LinkedIn URL is
not customized and he does not have a headshot.
• Grade: Average, 68 out of 100
Industry Experience:
• Inventory Specialist I - Victra
• Play-by-play announcer, men’s
basketball (volunteer) - Blue Lights
College
Education:
• Full Sail University 2022-present
Leadership Experience:
• No previous leadership experience
Skills and Proficiencies:
• Video editing
• Computer Literacy
• Broadcasting
Overall Online Presence:
• I have 57 connections on LinkedIn. Despite having
active Facebook, Twitter, Snapchat and Instagram
accounts, searching my first and last name will show no
relative results. My LinkedIn URL is customized but I
am not active on that platform, which would explain my
lack of followers and endorsements.
• Grade: Poor, 24 out of 100

11. BRAND POSITION
For sports fans, I will provide an experience
worthy of their time and attention, using my
unique communication skills to bring the greatest
moments to life.
“LIVE THE MOMENTS”

12. Industry Events & Organizations
• National Sports Media Association
‣ 2023
• National Association of Black Journalists
‣ 2024
• National Association of Broadcasters
‣ 2026
Digital Marketing
• Primary Content: Posting online to social media, taking
certification tests.
• Primary Tools: I will use Twitter and LinkedIn at least twice
per week to increase my visibility.
• Website: I will add my customized LinkedIn URL and post
content I have created.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I want a mentor with experience at the highest level as
well as the entry level; someone grounded, who has
both epically succeeded and failed during their journey.
This mentor will be established at the beginning of
2023.
Formal Education
• Sportscasting, A.S., Full Sail University, May 2023
Technical Skills
• Play-by-play announcing, men’s basketball (volunteer) -
Blue Lights College, November 2022
• Broadcast engineering, men’s basketball (volunteer) -
Blue Lights College, November 2022
Soft Skills
• Complete LinkedIn Learning modules December 2022
• Attend webinars relative to my profession January 2023

14. You know those game-winning shots you just saw? Well, what I do
is provide soothing commentary to bring them to life. In fact, I can
give you a feeling that you’ve known me as long as you can
remember, and feel comfortable when you consume my content.

15. https://unsplash.com/photos/ASKeuOZqhYU
https://unsplash.com/photos/Qi1jCIhnmFY
https://www.linkedin.com/in/brianna-dudley-629661143/
https://www.linkedin.com/in/mira-melanson-6a40738a/
https://www.linkedin.com/in/joel-davis-747342a7/
Putnam, K. (n.d.). The Caregiver. Brand Archetype Blog.
https://www.kayeputnam.com/brand-archetype-caregiver/
Gurjar, D. (2018, July 19). Soft Skills vs Technical Skills –
Which is more important for getting jobs. LinkedIn Pulse.
https://www.linkedin.com/pulse/soft-skills-vs-technical-which-
more-important-getting-dipesh-gurjar/
https://www.linkedin.com/jobs/view/3142659568/?alternateCha
nnel=search&refId=%2FhbbOEPuUsTFDEGJRbGNJA%3D%3
D&trackingId=oXvssUBiVwtD2tVaxSI8Qg%3D%3D
https://www.linkedin.com/jobs/view/3108127946/?alternateCha
nnel=search&refId=7ajc6OYkUc5V2QlJjLeOvw%3D%3D&trac
kingId=hw%2B1C2LabUW1HlZY7ZrpFw%3D%3D
https://www.linkedin.com/in/luis-campos-76432342/
https://www.linkedin.com/in/eric-robinson-a99b5455/
https://twitter.com/_eric_robinson
About us. (n.d.)
https://www.nab.org/about/default.asp
About us. (n.d.) NABJ Online.
https://nabjonline.org/about/
About us. (n.d.) NSMA.
https://nationalsportsmedia.org/about-us