1. AKSHAY RANE
Mobile: 9860498970 & 9167692668
Email: aksrane@yahoo.co.in & araksrane@gmail.com
Blog : http://akstalks.blogspot.in/
https://drabbl.com/aks
Objective: To work in professional capacity in Digital Communications with a leading organization of
national repute. Willing to work in a start-up and grow with the company from a nascent stage to a
renowned brand.
An experienced Copywriter & digital marketing professional with over 6 years of experience in Digital
advertising with exposure to the following categories Finance, Retail, FMCG, Real Estate, Lifestyle,
Financial Services, Tourism and Entertainment.
Key Skills
Copywriting, Web Content writing/Editing, Entertainment writing, Web Journalist, Reviewing Movies and
Script Writing
Key Strengths:
 Copywriting, Web Content writing/Editing, Entertainment writing, Web Journalist, Reviewing Movies
and Script Writing.
 Ability to work individually on a project & can also manage a team
 A great sense of humor and a motivational team-player who ensures the atmosphere in the team is
lively and energetic
WORK EXPERIENCE
Working with Landmark Insurance (policyboss.com & rupee.com) Assistant Manager – Marketing
(Copy & content) – (April 2016 till date)
• Wrote copy for product pages of rupeeboss.com right from the scratch. Suggested use of
images,
layout, wherever required
• Ideated & wrote copy for landing pages of various loan & insurance products for both policyboss
& rupeeboss.com
• Wrote copy for e-mailers campaigns both for newsletters sent out to prospects & customers
as well as internal communication-newsletters
• Worked closely with the designers on restructuring of the current layout of the website &
landing pages
• Came up with ideas for social media posts for the brand & drafted a content calendar
• Worked closely with the associated agency on marketing deliverables -
for both online & offline communication with respect to content & design - such as landing page +
emailer campaigns, posters, standees, brochures/leaflets.
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2. • Ensure all activity supports wider online objectives
• Responsibility for hands on interaction within social media sites such as Facebook, twitter etc.
• Ensure consistency and accuracy of communication across online and offline collaterals
• Use great web etiquette to ensure the right message is delivered through the right channels
without offending anyone
Notable Achievements: Took initiative to begin, manage and develop the social media presence of
RupeeBoss.com. Ensured the content developed engaged the audience and increased traction.
Worked with Glitterbug technologies Pvt.Ltd. – Coverfox.com (June 2015 – Jan 2016)
• Wrote Copy for Google Sponsored/ Display ads. Also, gave suggestion for images, wherever
required
• Took briefing from the product team and created ideas & concepts for landing pages on
Coverfox.com
• Tested the performance of various landing pages and emailers via A/B testing tools like VWO
• Wrote copy for mailers for insurance categories like car, two-wheeler, travel & health insurance.
• Wrote Copy for Google Sponsored Promotional mailers (GSP) including the first GSP campaign
for Coverfox.com!
• Worked on content changes on the website-home page.
• Ideated and wrote copy for linkedin display ads for the very first linkedin campaign of Coverfox!
• Wrote Copy for facebook multi product ads and gave suggestion for images
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3. • Responsible for overseeing the design and implementation of various creatives by coordinating
with the
design team and explaining them the details of the concept.
• Analyzed the performance of SEM ad copies via google analytics and tried and tested new
options of adwords for better performance
Notable Achievements: Worked on the first ever Linkedin campaign and GSP campaign for the brand
from conceptualization right up to execution.
Worked with Rediff.com as a Sr. Copywriter (July 2011 to April 2015).
• Written copy & conceptualized for banners (all-sizes), high-impact properties, e-mailers and
media-innovations. Worked on client-projects like Tata Nano, Tata Storme, Bharati AXA, Dr. Batra’s,
Sharekhan, Angel Broking, Dell, LIC, IIPM, FirstCry, Kotak Securities, Live-In jeans, Pantene hair-spa,
British Council-Mylibrary, Star health insurance, Samsung mobiles, Otrivin, Rediffmail NG mobile app,
Rediff Shopping (ecommerce), Nissan Sunny et al.
 Worked on a wide range of categories like automobile, finance (stock trading), online kid’s store,
apparel, FMCG products and sport’s event-specific branding fitments.
• Take briefing from the servicing team/sales team and create ideas & concepts for advertising
campaigns on Rediff.com
• Actively involved in all client-pitches and presentations. Ideated and written the copy for the annual
sales-kit (merchandize) to be given out to clients during IPL, Cricket World Cup & Financial Union Budget.
• Ideate and figure out relevant association of various brands across Rediff Pages as per user database
on Rediff.com
• Responsible for overseeing the design and implementation of the creatives
by coordinating with the design team and explaining them the details of the concept.
Notable Achievements: Came up with an idea to incorporate an enticing new page takeover format
which could be adapted to the new Rediff homepage layout.
Was actively involved in the client-acquisition process to get new clients onboard.
Promoted to Senior Copywriter from Junior Copywriter. Handled a team of junior copywriters.
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4. Worked for 1 year 7 Months (Sr.Web Content/Copy Writer, August 2009 - March 2011) with Right
Copywriter (Tonic Media)
 Worked on Projects like Mercedes India (Social media), Dejoria.co.uk (jewelry brand), World66.com,
DIY.com, Consumer Hub (Bollywood section), RCW Blog, Guide5.com, Platinum Circle, Online
Writers.co.uk and DigiMouth.com.
 Written SEO Articles, blog articles, eBooks, feature articles, game reviews and news articles. I have
handled Copywriting related projects for clients like cooldose.com, Mercedes India and LG Android
(Social media).
Notable Achievements: Successfully pitched and got the client – Mercedes India – onboard and worked
on the first ever blog and facebook and twitter updates for the brand.
Promoted to Senior Web Content Writer from Junior Content Writer. Handled a team of trainee content
writers.
 Worked as a Freelance Movie-Critic for Book My Show.com. Written movie reviews for over 8
movies. Attended Press Previews.
Worked as a Copy Editor/Content Writer with Sportz Interactive (Aug 2008 - December 2008).
Worked with projects related to content writing and editing for clients like ICC, Zee Sports (ICL) and Spice
Mobile.
EDUCATION:
YEAR Degree Institute
2009 PGD in Public Relations & Advertising KC College, University of Mumbai
2008 B. M.M in Advertising- With Honours KPB Hinduja College, University Of Mumbai
2005 H.S.C. (Mumbai) NEW ENGLISH COLLEGE VASAI
2003 S.S.C. (Mumbai) R.V. NERKAR SCHOOL VASAI
Notable Achievements: Was awarded the Best Student of the Year during the third year of BMM
(K.P.Hinduja College, 2008).
PERSONAL:
Marital Status: Married
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5. Date of Birth: 20 December 1987
References: On request.
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6. Date of Birth: 20 December 1987
References: On request.
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