Simon Dennehy - Branding you Business
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Simon Dennehy of Perch Design discusses the importance of branding your business.
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Simon Dennehy - Branding you Business
- 1. PERCH DESIGN STUDIO THE IMPORTANCE OF BRANDING & MARKETING
- 2. PERCH?
- 7. So, what is a brand?
- 8. NOT a logo
- 10. ...your DNA
- 11. ...it’s a promise...he said, she said...
- 13. ...it’s trust
- 14. How to begin the process?
- 15. .............who am I? outgoing creative inventive contemporary forward thinking hungry fun premium expensive charasmatic clever caring
- 17. WHY HOW WHAT KNOW THIS i want to make my customer smile we want to challenge conventional thinking we want to challenge conventional thinking we believe in thinking differently we’re passionate about creating novelty by creating new, positive experiences by listening to our customers by creating beautiful objects by designing beautiful experiences by responding to your needs by creating simple to use products by being reductive by empowering our customers i sew i turn wood i design products i teach students we make pop music we make electronic equipment
- 20. Examples
- 21. We define innovation We delight customers worldwide We create experiences We live responsibility We shape Audi Vorsprung Durch Technik
- 25. computer says no
- 26. Implementation
- 27. simplicity resist unnecessary bloating tell the important information cut out the blah more is bore embrace technology communicate
- 28. brand is everything - everything is brand
- 29. collaborate
- 30. YESis more
- 31. Josh Vogel
- 33. THANK YOU