This document discusses two perspectives - the business perspective and the design perspective - and argues that the best approach is to combine both. The business perspective focuses on minimizing risks and understanding the future, while the design perspective focuses on using the right methods to create the right solution in the present. Both perspectives are essential, and the optimal solution comes from bringing the two together in a holistic manner that draws on different fields of knowledge and allows the problem and solution to evolve organically.

1. How I
Work, Create, and Manage

2. As I see it, the to perspectives have the same goal.
The difference is in the management perspectives.
In business you want to minimize risks by
understanding the future.
In design you want to use the right methods to
create the right solution.
In general; the design perspective focuses on
present and business perspective focuses on the
future.
To me, both perspectives are essential and the
best solution is created by combining both
perspectives.
Design or Business? – I choose both

3. A typical example of how business
people see the innovation process

4. A typical example of how design
people see the design process

5. I am not a designer!
I am a manager who knows the values
of the design methods, business
methods, and humanistic methods.

6. By using different fields of knowledge
the problem is understood better

7. During the process of creating a product,
the problem will be redefined,
which will recreate the solution, which will ….

8. Understanding and creating
is best done by using
a holistic approach
with different
methods and perspectives.

11. Even though it seems mystical to some,
it is very simple.
I aim to create a solution
that solves the real problem
and not just a symptom of the problem.