“How to Build a Clear Link between Corporate Strategy and Intrapreneurial Activities”

1. How to Build a Clear Link between
Corporate Strategy and
Intrapreneurial Activities?
Frankfurt, 15. November 2017

2. 2
Corporate entrepreneurship is a strategic orientation!
Proposition 1:
The degree to which a firm acts entrepreneurial is
based upon explicit strategic decision making!
Proposition 2:
The degree to which a firm acts entrepreneurial
depends on how new entry projects are implemented
at the operational level!
Proposition 3:
The degree to which a firm acts entrepreneurial
depends on a successful alignment between
strategic and operational level!
Innovativeness Proactiveness Competitive
Aggressiveness
Processes Structures Programs Intrapreneurs

3. 3
GAFA is being compared to a duck

4. 4
Strategy
✓ High awareness
 Digital speed
 Reaction time

5. 5
Implementation
✓ Successful agile
projects
 Cross silo projects
 Ongoing business
dominates
Alignment
✓ Passion
 Overall priorities
 Random strategic
feedback
Strategy
✓ High awareness
 Digital speed
 Reaction time

6. Time to share!
What are the key challenges you
are facing in your entrepreneurial
projects and activities?
(5 Minutes for the TOP3)

7. Time to share!
What are the key challenges you
are facing in your entrepreneurial
projects and activities?
(Individual task: 3 Minutes for the TOP3)
At which of the three levels of
strategy implementation would you
locate those challenges?
(Joint task: 10 Minutes timeboxed)

8. Case
Imagine yourself in a project leader
position, responsible for new
business model implementation.
You‘ve been hired by a pizza
restaurant manager who wants to
implement a delivery service besides
the local core business.
The manager shared the following
vision with you:
„In one year, I want to have a
profitable delivery service.”
How would you proceed?
(Group task: 8 Minutes)

9. Case
Please present your proceeding.
Reflection:
Why do you suggest that? How are
the key challenges addressed?
(Discussion: 10 Minutes)

10. Lean Strategy Alignment – Simplified
Fast Track #1
Alignment
Implementation
Strategy
Fast Track

11. Lean Strategy Alignment – Simplified
Fast Track #1 Fast Track #2 Fast Track #3 Fast Track #4
Alignment
Implementation
Strategy

12. CustomerTouchpointMap
Produktion SalesMarketing
Organisation
Beschaffung
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verkauf
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Interaktion mit
Lieferanten
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(Excel)
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(Excel)
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ITMap:Systeme&Daten
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(Leder)
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ABC
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BusinessDevelopment:
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Management
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13. MAINZ
Safari Consulting
Taunusstraße 59-61
55120 Mainz
T: +49 6131 32718140
info@safari-consulting.de
MÜNCHEN
Safari Consulting
Winzererstraße 47 D
80797 München
T: +49 89 21666880
info@safari-consulting.de