2. THE APPROACH
We offered a money-can’t-buy experience to three of Katrina’s readers – each winner had
The Organised Housewife come to their home to give them a “style with practicality”
makeover.
The content (blog posts, social media posts, imagery and video footage) created a
branded online series, which seamlessly integrates the Soul throughout.
All content (blog posts, before and after
photos, video footage) was packaged up for
Katrina to share over the course of three
months on her blog and also on Kia platforms.
3. OUR ACTIVITY
In her first post, Katrina announced her partnership with the Soul, shared a review of
the car in a blog post and invited readers to enter for the chance to win a room makeover
with Katrina herself.
809 entries were received in just 7 days – 800% more than expected.
Katrina then flew to Sydney, Brisbane and Melbourne to help 3 winners make over their
homes - spending a day working on the winner’s chosen room with them, while
capturing the whole experience on video. The makeovers included taking them on
shopping trips, enabling Katrina to showcase her favourite features of the car.
MelbourneBrisbaneSydney
Kat, I adore this post its given me the
solutions to help get our play room in order.
The way I've been dealing with it is to just
no enter the room :/ And that Kia is too cute!
I'll see how I go, but we may need to co-lab
with a sponsored "sort the G house out"
scenario, keen? Fancy a trip to SA, the
beautiful Fleurieu Peninsula would love to
host you!
The new Soul looks
so much nicer than the
previous model! Thanks
for posting pics!
4.
THE RESULTS
4 BLOG
POSTS
3 MONTHS
809 COMPETITION
ENTRIES
10,532
VIEWS OF 3 VIDEOS
92,824UNIQUE VISITORS
SHRE
17FACEBOOK
POSTS
63 BLOG
COMMENTS
2,113 BLOG
SHARES
946,635 VIEWS
5,225 INTERACTIONS
92,844 CLICKS
19 TWEETS
14 INSTAGRAM SHARES
1,354 INTERACTIONS
2.4M TOTAL REACH