1) The document compares the representation of women in the music videos "You Know I'm No Good" by Amy Winehouse and "Roar" by Katy Perry. 2) In "You Know I'm No Good", women are portrayed as weak and suppressed through techniques like mise-en-scene, camerawork, sound, and editing. In "Roar", women are initially shown as weak but become empowered through techniques like clothing, color, and editing. 3) Overall, the document analyzes how the two videos represent women differently, with "You Know I'm No Good" generally portraying women in a more negative light and "Roar" providing a more positive representation of female

1. Compare the representationof womenacrosstwomusicvideos.
In thisessayI will be comparingtwodifferentmusicvideosandevaluatinghow theyrepresent
women.The firstvideoisthe songyouknow I’mno good,by AmyWinehouse.The songisajazz
songand has a narrative youcan see thisbecause ittellsastory of cheatingon a person.The second
videoisroar byKaty Perry.The genre ispop and alsofollowsanarrative asit tellsatale of a girl ina
jungle.
The firstartist AmyWinehouse iswellknownforjazz,popandhiphop thisisshownbythe use of
dark colourschemes,inmostof her songsshowingthe jazzhiphopvibe e.g.backtoblackand you
knowI’mno good.Yet songslike tearsdryon theirownhave use of brightercolourswhichcanbe
seemaspop or hiphop.Hertargetaudience wouldmainlybe people intheir20sand 30s or older
because hersongmainlydealswithreality,whichyoungerpeople couldfinddepressingandmaynot
be suitable.AmyWinehouse tendstostaywiththe conventionsof jazzsongsandhiphopbutshe
subvertsconventionsonpopmusicas theycan be darkerthan mostpop songs.She has hada bad
reputationwiththe mediadue toheruse of drugs, whichgivesheranegative representationatfirst
look.The secondartistKaty Perryisbestknownforpop musicwithbrightcoloursanda bubbly
attitude whichiscommoninpopmusic.Althoughhersongsare mainlyupbeat,songslike firework
and roar deal withovercomingconventionsandcanstart at a sad tone.Hertarget audience ismainly
teenagersastheycan relate toher musicas ithas a lotto do withmoderndayandsometimesis
away fromreality.
The song youknowI’m nogood showswomenasbeingsuppressedthoughmise enscene.Thisis
shownbythe menfightingeachotherandshe triesto stopthembut endsupgettinghurt.She gets
thrownaside bythe menlike she ismeaninglessyetthe menare fightingoverherbutdon’tseemto
ignore herfeelingsonthe matter.Thisgivesthe ideathatwomen’sopinionsdon’tmeananything
comparedto men’swhichputswomenunderneathmenshowingthemasweak. Aswell asher
strengthbeingshownasnotas powerful asmen’s,whichgivesthe impressionthatmenwill always
win.She liesonthe kitchenwhichiscolouredblue andshe isnotwearingmanyclothes.Thisalmost
comparesherto rubbishonthe floorandrubbish doesnothave an opinionorworth.It givesa
representationthatwithoutmenshe hasnothing.The kitchenisalsoblue whichgivethe ideathat
it’sherboyfriend’shouseandagainshe hasnothingwithoutherboyfriend.Thissupports
stereotypes thatwomendon’tmake moneydon’townanythingforthemselvesorhave feelings,and
that withoutmenwe wouldbe nothing. Therefore, womenare shownasbeingsuppressedand
weak.
In the videoroarwomenare representedasbeingstrongthroughmise enscene.Thisisshown
throughher change inclothesfromsafari wearto a leopardprinttop andleaf skirt.Thisshowsher
becomingmore comfortable withhersurroundings
whichgivesthe ideathatwomenare veryquicklearners
and withintelligence come strength.Itsubvertsstereo
typeslike womencan’tdoanythingforthemselvesas
she made the clothesherself fromthe thingsaroundher
whichshowsthatshe is a survivor.Thoughthe clothsdo
come out sexualised,she isinajungle (withnotone
there withher) soreallyshe isdoingitfor herself andfor
nobodyelse.She isshownasbeingstrongthrough
coloursthisisdone by the firefliesthatsurroundher
whichare verybright.These colours imitate herfeelings
whichare brightandfieryandfierycoloursnormallyare associatedwithbeingstrong.This subverts

2. the ideologythatwomenare timidandlike colourslikepinkandpurple. Accordingly,womenare
shownas beingstrongthroughclothesandcolourswhichgivesabetterrepresentationthenthe
AmyWinehouse videoonmise enscene.
In youknowI’mno good womenare shownasbeingsuppressedthroughcamerawork.Thiscanbe
seenasthe cameratakesa shotbehindAmyWinehouse almostlike she cannotsee it.Thisgivesthe
impressionthatthe singerdoesnotknow what’sgoingonbehindher back,whichcouldmake her
vulnerable because she doesn’tknowwhat’sgoingon.Thiscouldgive anideaof voyeurismthatyou
don’tneedtotell womenif youare doinganythingtodo withthem.Thiscan alsobe seenbythe
highangle shotof herinthe bedroombyherself.Thiscouldmeanthatshe isinferiortomen
because theyare higherupwatchingheron the TV whichagaingivesanideaof voyeurismthat
womencan be watchedwithoutknowingasitimpliesthat the TV is connectedtothe highangle.
Throughthiswomanare shownas beingweakorsupressedastheyhave noideapeople are
watchingthem.
The camera anglesinthe musicvideoroar suggestwomenare beastlike.Thisisshownbythe high
angle as she poseslike atigerbythe river.Thishighangle
showsheras beinglesser,likeshe isnolongerhumanandshe
has become abeastlike the tiger.Whichgivesthe stereothat
womencan’tbe leftalone withoutmenortheybecome crazy.
Thiscan alsobe seen bythe pointof view shot of the tiger
lookingupat the singer.Thissuggeststhatwomenhave
almostreplacedthe tigerandtheyare being seenbyas the
tigeras the newalphaanimal inthe jungle.Buttheyare still
seenasbeingstrongbut couldthis suggestthatwomencan’t
be strong withoutlosingcontrol? Alsounlikethe othervideo
it couldsuggestwomenrelayonmentobe in control whereas
the othervideogiveswomennocontrol.Therefore,womenare seenasbeingbeastlike.
In youknowI’mno good womenare representedasbeingrebelliousthroughsound.The lyricsof
the song have a relationshipwiththe videoof the songto give a narrative of a girl cheatingonher
boyfriendandhowshe knewshe would.Thisgive the ideathatshe goesagainst people andwill not
stickto the rulessocietyhasput forrelationships.Thisinaway showswomenassubvertingstereo
typesas theybreakthe rulesof societywhichputsinplace these stereotypesbecauseof the
patriarchy.Thisstill doesnotmeanhurtingsomeone isok whichstill putsabad lightonwomen.This
rebellingcanalsobe shownby the diegeticsoundsof the vintage musicplayer.Thisshowswomen
goingagainstthe normal wayspeople dothingsnow a day like onphones.Thisgivesacool edge to
thisrepresentationandgoingagainstsocietyandideologiesof womenlisteninghighpitchedgirly
musicwhichcomesfromthe patriarchy.
Unlike youknowI’mno goodroar givesthe ideaof weaknessinwomenthroughsoundandnot
beingable torebel.Thisisshownbythe loudhighpitchscream of the singernearingthe start of the
videowhichisa diegeticsound.Thissuggeststhatwomenare scaredof most thingsandwill run
away fromdangergivinga stereo type of girlygirlsthatgo aroundscreamingat spiderswhich
derivesfromthe theoryof the male gaze andhow menthinkwomenact.The crocodile alsomakesa
soundwhichscaresher away.Thiscouldalsosupportstereotypesof the damsel indistressandthe
man beingahero savingher. But I mustargue thatthe narrativesrelationshipwiththe song shows
herovercomingherfearsandno longerrelayingonmenandotherpeople thiscanbe seenbythe
lyrics“youheldme downbut I got up”.So she doeschange fromscreamingto fendingforherself.
But duringthe start of the videoshe isshownasbeingweak.

3. ThrougheditinginyouknowI’mno goodwomenare shownas beingsexualisedanduntrustworthy.
Thisis shownbythe frequentcutsto herface where asyoudon’tsee the men’sfacesas they
normally have some shadowoverthem.Thisgivesanideathatshe doesnotcare aboutthe men
that she isflirtingwith,astheirfacesare coveredsoare theiridentity’s.whichcouldsuggestthatshe
doesnotknowwho theyare.That her face isshownthe most throughthe cuts givesthe ideathat
she isthe onlyone thatmatters inthisstory.Whichgive the ideathat menhave strengthas mainly
theirbodiesare shownandwomenhave
intelligence becausetheirfacesare shown.
But still givesthe ideathatshe’s
promiscuous aswe onlysee herface
throughthe cuts and editingof shadowon
the men’s.the picturesmove of herwith
the otherman that she ischeatingwith.
Thissuggeststhatthe eventskeep
repeatingwhichcouldmeanshe is
repeatingitwiththe manas well,andthe repeatingisreflectingwhatshe’sdoing.Whichshow she is
beinguntrustworthyasshe keepsdoingitwhichagaindrivesstereotypesthatwomencan’tbe
trustedwhichcomesfromcontextof womenneverbeingtrustedwithmoney.Forthesesreason
womenare shownas beingsexualisedandnottobe trusted.
In roar womenare shownas beingstrongthroughediting.Thisisseenfrom the refectionof herself
as the tigerby the lake.Thisshowsheras beingstrongbecause she hasthe spiritof the tigerandher
true reflectionisatiger,andtigersnevergive up.Sothisgivesthe ideathatno matterwhat comes
herway she will nevergive uplike the tiger.Thisisalsoshownbythe animatedpicturesonthe wall
of the cave and alsohowshe walksout of the tiger’smouth.Aswe have alreadyseenherwiththe
spiritof the tigerit meansthat thisanimationcouldbe aboutherandhow she will overcome
challengesof people andbecome strong.Thisunlike youknow I’mnogood,subvertsstereotypesof
womenbeingweakwhichisagoodmessage.Alsohow she comesoutof the tiger’smouthsuggests
that she survivedthe tigerandisa survivor.Thereforthrougheditingwomenare shownasbeing
strong.
To conclude Ihave learntthat womenare mainlyrepresented asbeingweak,strongandsexualised
throughthese twovideos.Asinyouknow I’mno goodshe is represented asmainlybeingweakyet
rebelliousbutinroarthe singerisrepresented asbeingweakatfirstbutthenbecomingstrong.I
believethe weakness inroarisfromthese stereotypeswhichare giventochildrenata youngage
mainlythroughthe media.Idon’tthinkyouknow I’mno goodgivesa goodrepresentationwoman
because itbasicallyshowsherasbeinguntrustworthywhichisnotwhat mustwomen whatto be
seenas.But inroar I like howwomenare representedasitshowsthemovercomingstereotypes
and beingthemselves.Althoughshe isshownasbeinglikeatigeritalmostgivesthe ideathatwe
shouldaccepteverybodylike she acceptsthe animalsasfriends.Ithinkroarwill give apositive
impacton youngpeople where asyouknow I’mnogood will be negative.AlsoIthinkmostof the
sexualisationof womenisthroughthe clothestheywear. Thisreallyshowsthe powerof the media
as theyare able toget to people ata youngage and stay withthemtheirentire lives,butIbelieve
that the mediaischangingand allowingpeopletobe theirtrustself.