SlideShare a Scribd company logo
1 of 25
Download to read offline
conversis.com ___________________________________________________________________
Translation 101:
Industry overview
conversis.com ___________________________________________________________________
Looking into the future
Automatic translation based on profile recognition
Technology convergence: touch translation + voice recognition +
eye tracking, Big data
Cloud-based collaborative translation, sharing translation and
terminology
Learning from other industries and cooperating
Authoring + Translation + Revision in parallel
conversis.com ___________________________________________________________________
Some background
Why do we need translation and linguistic services after all?
Size of the language industry
Most of the industry are SME
Innovation is coming mainly from SMEs
How many freelance translators?
How many words can they handle?
Why does translation cost money?
conversis.com ___________________________________________________________________
Concepts
Source:RobertoSilva(2012)
conversis.com ___________________________________________________________________
Linguistic industry areas
Source:StatusandpotentialoftheEuropeanLanguagetechnologymarkets,LTInnovate(2013)
conversis.com ___________________________________________________________________
Challenges
What are the biggest challenges of the industry?
What makes a translation company more productive?
What makes a translator more productive?
How can the customer help with the productivity workflow?
Will translation be free of charge in the near future?
How do we define quality?
conversis.com ___________________________________________________________________
Quality matters
What is quality after all?
How do we provide the level of quality required?
Do all customers and all projects require the same level of quality?
How can technology help in keeping and improving quality levels?
Standards adoption: 30% UNE15038, 27% ISO9001
Other standards: Medical devices (ISO13485), Security (27001),
Environment (ISO14001)
conversis.com ___________________________________________________________________
Technology can help
“The expansion of the size of the market is driven primarily by
technology” (LT Innovate, 2013)
What technologies are there for the translation sector?
What technologies do the translators use?
conversis.com ___________________________________________________________________
Technology can help: Tools
Source:Ownresearch,RobertoSilva(2013)
conversis.com ___________________________________________________________________
Technology can help: CAT
Main tool: Translation memories and CAT
Matching issues
Translators report that translation is 20-30% faster with CAT tools,
better quality, more consistent (terminology)
Terminology banks
conversis.com ___________________________________________________________________
Technology can help: CAT
Source:GraphicbasedonSurveyGough(2013),RobertoSilva(2014)
conversis.com ___________________________________________________________________
Technology can help: CAT
Source:SurveyGough(2013)
conversis.com ___________________________________________________________________
Technology can help: CAT
Source:Ownresearch,RobertoSilva(2013)
conversis.com ___________________________________________________________________
Technology can help: MT
Machine translation? Any good? Types?
Issues for implementing MT
Post-editing? Any benefits for the customer? For translators?
Why does MT sometimes give bad results?
Why can’t MT provide consistent good results?
MT and TM: TM is better integrated
Productivity puzzle
conversis.com ___________________________________________________________________
Technology can help: MT usage
Source:SurveyQTLaunchPad(2013)
conversis.com ___________________________________________________________________
Technology can help: MT usage
Source:Stateoftheindustryforfreelancetranslators,Proz(2012)
conversis.com ___________________________________________________________________
Translation workflow complexity
Source:Ownresearch,RobertoSilva(2013)
conversis.com ___________________________________________________________________
Translation workflow complexity
Source:Ownresearch,RobertoSilva(2013)
conversis.com ___________________________________________________________________
Task complexity: search
Source:IndustrySurvey,Gough(2013)
conversis.com ___________________________________________________________________
Task complexity: file formatsSource:IntegratingPost-EditingMTinaProfessionalTranslationWorkflow(Chapter2ofPost-editingofMachineTranslation:
ProcessesandApplications),RobertoSilva,CambridgeScholarsPublishing(2013)
conversis.com ___________________________________________________________________
Improving productivity
Is translation project management different from other PM?
Is technology useful for this task?
Does it benefit the customer?
Is translator productivity increasing?
conversis.com ___________________________________________________________________
Improving productivity
Source:WhoisusingCATtools,Proz(2013)
conversis.com ___________________________________________________________________
Improving productivity
Source:Stateoftheindustryforfreelancetranslators,Proz(2012)
conversis.com ___________________________________________________________________
Improving productivity
Source:Stateoftheindustryforfreelancetranslators,Proz(2012)
conversis.com ___________________________________________________________________
Productivity decrease reasons

More Related Content

Similar to The future of translation by Roberto Silva

L32 test x1 per student
L32 test   x1 per studentL32 test   x1 per student
L32 test x1 per student
Nick Crafts
 
emerging technologies and business opportunities.pdf
emerging technologies and business opportunities.pdfemerging technologies and business opportunities.pdf
emerging technologies and business opportunities.pdf
Naveed Ahmed Siddiqui
 
Impact of Expert System as Tools for Efficient Teaching and Learning Process ...
Impact of Expert System as Tools for Efficient Teaching and Learning Process ...Impact of Expert System as Tools for Efficient Teaching and Learning Process ...
Impact of Expert System as Tools for Efficient Teaching and Learning Process ...
rahulmonikasharma
 
The future of the app industry.
The future of the app industry.The future of the app industry.
The future of the app industry.
bramvberlo
 
Customer-Driven-Innovation_UofR-v1
Customer-Driven-Innovation_UofR-v1Customer-Driven-Innovation_UofR-v1
Customer-Driven-Innovation_UofR-v1
Ivy Eisenberg
 
Paras_Saini_ver5.8.4_GeekInf
Paras_Saini_ver5.8.4_GeekInfParas_Saini_ver5.8.4_GeekInf
Paras_Saini_ver5.8.4_GeekInf
Paras Saini
 
Web Development SEO Expate Bangladesh Limited .pdf
Web Development SEO Expate Bangladesh Limited .pdfWeb Development SEO Expate Bangladesh Limited .pdf
Web Development SEO Expate Bangladesh Limited .pdf
Seo Expate BD LTD
 
Product Development Project
Product Development ProjectProduct Development Project
Product Development Project
Julie May
 

Similar to The future of translation by Roberto Silva (20)

Futuregazing by Roberto Silva
Futuregazing by Roberto Silva Futuregazing by Roberto Silva
Futuregazing by Roberto Silva
 
L32 test x1 per student
L32 test   x1 per studentL32 test   x1 per student
L32 test x1 per student
 
emerging technologies and business opportunities.pdf
emerging technologies and business opportunities.pdfemerging technologies and business opportunities.pdf
emerging technologies and business opportunities.pdf
 
Self-Organized, Autonomous UX | SoCal UX Camp | May 31, 2014
Self-Organized, Autonomous UX  |  SoCal UX Camp  |  May 31, 2014Self-Organized, Autonomous UX  |  SoCal UX Camp  |  May 31, 2014
Self-Organized, Autonomous UX | SoCal UX Camp | May 31, 2014
 
Top Strategic Technology Trends for 2022.docx
Top Strategic Technology Trends for 2022.docxTop Strategic Technology Trends for 2022.docx
Top Strategic Technology Trends for 2022.docx
 
Impact of Expert System as Tools for Efficient Teaching and Learning Process ...
Impact of Expert System as Tools for Efficient Teaching and Learning Process ...Impact of Expert System as Tools for Efficient Teaching and Learning Process ...
Impact of Expert System as Tools for Efficient Teaching and Learning Process ...
 
The future of the app industry.
The future of the app industry.The future of the app industry.
The future of the app industry.
 
Be ahead of the tech curve, not behind! 5 nonprofit tech trends for 2017
Be ahead of the tech curve, not behind! 5 nonprofit tech trends for 2017 Be ahead of the tech curve, not behind! 5 nonprofit tech trends for 2017
Be ahead of the tech curve, not behind! 5 nonprofit tech trends for 2017
 
2020 Marketer's Guide to Emerging Technologies with Analegy Innovation Rating...
2020 Marketer's Guide to Emerging Technologies with Analegy Innovation Rating...2020 Marketer's Guide to Emerging Technologies with Analegy Innovation Rating...
2020 Marketer's Guide to Emerging Technologies with Analegy Innovation Rating...
 
Technological environment
Technological environmentTechnological environment
Technological environment
 
Customer-Driven-Innovation_UofR-v1
Customer-Driven-Innovation_UofR-v1Customer-Driven-Innovation_UofR-v1
Customer-Driven-Innovation_UofR-v1
 
Paras_Saini_ver5.8.4_GeekInf
Paras_Saini_ver5.8.4_GeekInfParas_Saini_ver5.8.4_GeekInf
Paras_Saini_ver5.8.4_GeekInf
 
Launchcode PR & Atomic Sky - PR The Golden Ticket
Launchcode PR & Atomic Sky - PR The Golden TicketLaunchcode PR & Atomic Sky - PR The Golden Ticket
Launchcode PR & Atomic Sky - PR The Golden Ticket
 
Top 10 Emerging Technology in 2022.docx
Top 10 Emerging Technology in 2022.docxTop 10 Emerging Technology in 2022.docx
Top 10 Emerging Technology in 2022.docx
 
Web Development SEO Expate Bangladesh Limited .pdf
Web Development SEO Expate Bangladesh Limited .pdfWeb Development SEO Expate Bangladesh Limited .pdf
Web Development SEO Expate Bangladesh Limited .pdf
 
Internet Marketing By Dr. Naveed.pdf
Internet Marketing By Dr. Naveed.pdfInternet Marketing By Dr. Naveed.pdf
Internet Marketing By Dr. Naveed.pdf
 
Internet Marketing by Dr Naveed
Internet Marketing by Dr NaveedInternet Marketing by Dr Naveed
Internet Marketing by Dr Naveed
 
Internet Marketing by Dr Naveed
Internet Marketing by Dr NaveedInternet Marketing by Dr Naveed
Internet Marketing by Dr Naveed
 
Internet Marketing By Dr. Naveed
Internet Marketing By Dr. NaveedInternet Marketing By Dr. Naveed
Internet Marketing By Dr. Naveed
 
Product Development Project
Product Development ProjectProduct Development Project
Product Development Project
 

More from Conversis

More from Conversis (6)

Importance of understanding language and culture when managing International...
Importance of understanding  language and culture when managing International...Importance of understanding  language and culture when managing International...
Importance of understanding language and culture when managing International...
 
Conversis - Audio Dubbing and Subtitling
Conversis  -  Audio Dubbing and SubtitlingConversis  -  Audio Dubbing and Subtitling
Conversis - Audio Dubbing and Subtitling
 
Transcreation
TranscreationTranscreation
Transcreation
 
Translation and Transcreation Workshop
Translation and Transcreation Workshop Translation and Transcreation Workshop
Translation and Transcreation Workshop
 
Translation materials
Translation materialsTranslation materials
Translation materials
 
What's new in multimedia translation?
What's new in multimedia translation?What's new in multimedia translation?
What's new in multimedia translation?
 

Recently uploaded

Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Abdulsamad Lukman
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
 

Recently uploaded (20)

Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
 
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency EscortsAligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generation
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 
The Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdfThe Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdf
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
 

The future of translation by Roberto Silva