A presentation by Dr Mark Hooper, Director at Conversis, on the future of multimedia translation.

1. conversis.com
What’s New?
Translation of multimedia
conversis.com
Dr Mark Hooper
Director, Conversis

2. conversis.com
Summary
• Everyone wants multimedia these days!
• Includes dynamic websites, inserted videos, audio clips, live
feeds, tweets, comments and feedback sections, etc.
• Example – BBC news website, in many languages, with voice-
overs and ‘up-to-date’ feeds.
• Pharma – information dissemination and discussion sites...
• Can we do it and what are the challenges?

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Challenges of HTML
• Not a ‘normal file’ – where do they ‘live’?
• How do you get a ‘website’ out of the system? How back in?
(Help please IT-guys!)
• Who does the edits and fixing
• Different levels of system ‘integration’ –find the simplest
solution (that’s effective!)?
• How is the website set up? Where is the translatable text? Do
you need to write a new website for each language??

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Challenges of video content
• Voice over or subtitles?
• Technical challenges and multiparty services (translation, voice
artists, directors, studio recording, mpeg editing, subtitles,
writing copy, timing, tech in mpegs...)
• Localisation – are the films/images appropriate to the
country/culture?

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Challenges of live feeds, tweets, comments
• Timing/urgency? New ways of working with translators eg via
text messages, email, phones.
• Review or not?
• Text speak – shortened messages