Your portfolio is your most important tool to show your talents, abilities, and breadth of experience. We'll discuss different types of portfolios, what types of projects to include, branding through your portfolio, leveraging social media, and using your portfolio to get a job, project, or client.
13. First steps, FIRST
• Know your audience
• Know your goal
• Know your work
• Know your capabilities
(and how you’re different!)
@ContentNotes,
#stc12
14. What projects do I consider?
• Those that the hiring person wants to see
• Those for which you won an award
• Those created in your day job
• Those created for volunteer organizations
• Those created specifically for your portfolio
• Those created for fun
• EVERYTHING and ANYTHING
@ContentNotes,
#stc12
15. What projects do I include?
• Pieces that speak for themselves
• Pieces that translate across platforms
• Pieces that show skills
• Pieces that show interpersonal skills
• Piece that is the product of a difficult
situation
@ContentNotes,
#stc12
16. YOUR work
• Select pieces that are relevant to
varied audiences
• Reflect about process
• Blog in deeper detail about process
• Show level of professionalism
@ContentNotes,
#stc12
17. Proprietary information
• GET PERMISSION
• Limit to outward facing information
• Redact if necessary
• Collect as you go
@ContentNotes,
#stc12
20. Present your work
• Determine a presentation theme
• Organize your works in a logical
manner
• Compile your artifacts in a consistent
manner
@ContentNotes,
#stc12
21. Essential elements
• Cover Page – must have name; may have
your mission statement, short introduction,
or bio
• Table of Contents
• Navigation – some method to guide a
reviewer through your artifacts
• Artifacts – your best (mostly)
• Reflection – optional
@ContentNotes,
#stc12
22. Tools
• Software for capturing/creating pieces
– Open source
– Office products
– Adobe Suite products
• Wireframing/Organization tools
– Mindmeister for mind-mapping (www.mindmeister.com)
– Jumpstart for wireframing (www.jumpstart.com)
– Toodledo for project management (www.toodledo.com)
– Basecamp for project management (www.basecamphq.com)
@ContentNotes,
#stc12
24. Finding the Muscle
• Elbow grease • Training
– Blogs and Forums – www.lynda.com
– Use help – Blogs
– STC Community – Workshops
Help Desks
– Trial and Error
Hire
some
help
@ContentNotes,
#stc12
25. Put your best foot forward
• Optimize your files
– Print = CMYK 300 dpi (.tif, .psd, .eps)
– Web = RGB 72 dpi (.jpg, .png, .bmp, .gif)
• Error FREE
• Professional
• Relevant
• Appropriate
@ContentNotes,
#stc12
26. Best practices
• Keep it simple
• Keep it organized
• Keep it succinct
• Keep it optimized
• Keep it targeted
• Keep it consistent
@ContentNotes,
#stc12
28. Protect intellectual property
• Watermark
• Limit scope
• Low resolution
• Remove “copy & paste” ability
• Put your footprint in the metadata
• Copyright
@ContentNotes,
#stc12
29. Protect yourself
• NEVER leave your portfolio behind
• Make copies of portions of the artifacts in
your presentation portfolio
• Organize your artifacts in a less expensive
presentation folder
• Consider including a thumb drive with soft
copies of included and/or larger works
• Maintain consistency when possible
@ContentNotes,
#stc12