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Professional Portfolios


Louellen S. Coker   Content Solutions
Finding Your Speaker

                                       Web: www.yourcontentsolutions.com	
  
                                       Blog: www.yourcontentnotes.com	
  
                                       LinkedIn: louellencoker	
  
                                       Facebook: ContentSolutions	
  
                                       Twitter: @ContentNotes, @LouellenC
                                       YouTube: ContentSolutions
                                       Slideshare: ContentSolutions




@ContentNotes,	
  #stc12	
  	
  	
  
What we’ll discuss

  •    Purpose
  •    Options
  •    Selection
  •    Presentation
  •    Protection
  •    Case Studies
  •    Q&A



@ContentNotes,	
  #stc12	
  	
  	
  
Purpose



@ContentNotes,	
  #stc12	
  	
  	
  
What YOU want
                                       •  Intrigue
                                       •  Call to Action
                                       •  Showcase
                                       •  Get a Gig




@ContentNotes,	
  #stc12	
  	
  	
  
What employers want




                  Can you alleviate our 	

                               current need?	

@ContentNotes,	
  #stc12	
  	
  	
  
Portfolio Options



@ContentNotes,	
  #stc12	
  	
  	
  
Archive	


                                                 Coffee Shop	





     Elevator	



@ContentNotes,	
  #stc12	
  	
  	
  	
           Presentation
@ContentNotes,	
  #stc12	
  	
  	
  
@ContentNotes,	
  #stc12	
  	
  	
  
Website or Blog




@ContentNotes,	
  #stc12	
  	
  	
  
Selection



@ContentNotes,	
  #stc12	
  	
  	
  
First steps, FIRST

  •  Know            your audience
  •  Know            your goal
  •  Know            your work
  •  Know            your capabilities

                              (and how you’re different!)


@ContentNotes,	
  #stc12	
  	
  	
  
What projects do I consider?

  •  Those that the hiring person wants to see
  •  Those for which you won an award
  •  Those created in your day job

  •    Those created for volunteer organizations
  •    Those created specifically for your portfolio
  •    Those created for fun
  •    EVERYTHING and ANYTHING

@ContentNotes,	
  #stc12	
  	
  	
  
What projects do I include?

  •  Pieces             that           speak for themselves
  •  Pieces             that           translate across platforms
  •  Pieces             that           show skills
  •  Pieces             that           show interpersonal skills

  •  Piece that is the product of a difficult
     situation
@ContentNotes,	
  #stc12	
  	
  	
  
YOUR work

  •  Select pieces that are relevant to
     varied audiences
  •  Reflect about process
  •  Blog in deeper detail about process
  •  Show level of professionalism



@ContentNotes,	
  #stc12	
  	
  	
  
Proprietary information

  •  GET PERMISSION
  •  Limit to outward facing information
  •  Redact if necessary
  •  Collect as you go




@ContentNotes,	
  #stc12	
  	
  	
  
@ContentNotes,	
  #stc12	
  	
  	
  
Presentation



@ContentNotes,	
  #stc12	
  	
  	
  
Present your work

  •  Determine a presentation theme
  •  Organize your works in a logical
     manner
  •  Compile your artifacts in a consistent
     manner



@ContentNotes,	
  #stc12	
  	
  	
  
Essential elements

  •  Cover Page – must have name; may have
     your mission statement, short introduction,
     or bio
  •  Table of Contents
  •  Navigation – some method to guide a
     reviewer through your artifacts
  •  Artifacts – your best (mostly)
  •  Reflection – optional

@ContentNotes,	
  #stc12	
  	
  	
  
Tools

  •  Software for capturing/creating pieces
       –  Open source
       –  Office products
       –  Adobe Suite products


  •  Wireframing/Organization tools
       –  Mindmeister for mind-mapping (www.mindmeister.com)
       –  Jumpstart for wireframing (www.jumpstart.com)
       –  Toodledo for project management (www.toodledo.com)
       –  Basecamp for project management (www.basecamphq.com)



@ContentNotes,	
  #stc12	
  	
  	
  
Tools, cont.

  •  Online services                   •    Social Media
      –  www.elance.com                –    LinkedIn.com
      –  www.behance.com               –    Facebook.com
      –  www.qfolio.com                –    Slideshare.net
                                       –    YouTube.com
                                       –    Flikr.com
                                       –    Wordpress.org/Blogger




@ContentNotes,	
  #stc12	
  	
  	
  
Finding the Muscle

  •  Elbow grease                              •  Training
      –  Blogs and Forums                      –  www.lynda.com
      –  Use help                              –  Blogs
      –  STC Community                         –  Workshops
         Help Desks
      –  Trial and Error


                                   Hire	
  some	
  help	
  

@ContentNotes,	
  #stc12	
  	
  	
  
Put your best foot forward

  •  Optimize your files
       –  Print = CMYK 300 dpi (.tif, .psd, .eps)
       –  Web = RGB 72 dpi (.jpg, .png, .bmp, .gif)
  •    Error FREE
  •    Professional
  •    Relevant
  •    Appropriate




@ContentNotes,	
  #stc12	
  	
  	
  
Best practices

  •  Keep           it    simple
  •  Keep           it    organized
  •  Keep           it    succinct
  •  Keep           it    optimized
  •  Keep           it    targeted
  •  Keep           it    consistent


@ContentNotes,	
  #stc12	
  	
  	
  
Protection



@ContentNotes,	
  #stc12	
  	
  	
  
Protect intellectual property

  •  Watermark
  •  Limit scope
  •  Low resolution
  •  Remove “copy & paste” ability
  •  Put your footprint in the metadata
  •  Copyright


@ContentNotes,	
  #stc12	
  	
  	
  
Protect yourself

  •  NEVER leave your portfolio behind
  •  Make copies of portions of the artifacts in
     your presentation portfolio
  •  Organize your artifacts in a less expensive
     presentation folder
  •  Consider including a thumb drive with soft
     copies of included and/or larger works
  •  Maintain consistency when possible


@ContentNotes,	
  #stc12	
  	
  	
  
Case Studies



@ContentNotes,	
  #stc12	
  	
  	
  
Case Study: .pdf




@ContentNotes,	
  #stc12	
  	
  	
  
Case Study: HTML & .pdf




@ContentNotes,	
  #stc12	
  	
  	
  
Case Study: Website or Blog




@ContentNotes,	
  #stc12	
  	
  	
  
Case Study: Social Media




@ContentNotes,	
  #stc12	
  	
  	
  
Questions?




       Wri7ng	
                        Design	
                  Web	
         Solu7ons	
  

                              www.yourcontentsolutions.com | 972-987-0567	





@ContentNotes,	
  #stc12	
  	
  	
  

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Portfolios for the Technical Communicator

  • 1. Professional Portfolios Louellen S. Coker Content Solutions
  • 2. Finding Your Speaker Web: www.yourcontentsolutions.com   Blog: www.yourcontentnotes.com   LinkedIn: louellencoker   Facebook: ContentSolutions   Twitter: @ContentNotes, @LouellenC YouTube: ContentSolutions Slideshare: ContentSolutions @ContentNotes,  #stc12      
  • 3. What we’ll discuss •  Purpose •  Options •  Selection •  Presentation •  Protection •  Case Studies •  Q&A @ContentNotes,  #stc12      
  • 5. What YOU want •  Intrigue •  Call to Action •  Showcase •  Get a Gig @ContentNotes,  #stc12      
  • 6. What employers want Can you alleviate our current need? @ContentNotes,  #stc12      
  • 8. Archive Coffee Shop Elevator @ContentNotes,  #stc12         Presentation
  • 11. Website or Blog @ContentNotes,  #stc12      
  • 13. First steps, FIRST •  Know your audience •  Know your goal •  Know your work •  Know your capabilities (and how you’re different!) @ContentNotes,  #stc12      
  • 14. What projects do I consider? •  Those that the hiring person wants to see •  Those for which you won an award •  Those created in your day job •  Those created for volunteer organizations •  Those created specifically for your portfolio •  Those created for fun •  EVERYTHING and ANYTHING @ContentNotes,  #stc12      
  • 15. What projects do I include? •  Pieces that speak for themselves •  Pieces that translate across platforms •  Pieces that show skills •  Pieces that show interpersonal skills •  Piece that is the product of a difficult situation @ContentNotes,  #stc12      
  • 16. YOUR work •  Select pieces that are relevant to varied audiences •  Reflect about process •  Blog in deeper detail about process •  Show level of professionalism @ContentNotes,  #stc12      
  • 17. Proprietary information •  GET PERMISSION •  Limit to outward facing information •  Redact if necessary •  Collect as you go @ContentNotes,  #stc12      
  • 20. Present your work •  Determine a presentation theme •  Organize your works in a logical manner •  Compile your artifacts in a consistent manner @ContentNotes,  #stc12      
  • 21. Essential elements •  Cover Page – must have name; may have your mission statement, short introduction, or bio •  Table of Contents •  Navigation – some method to guide a reviewer through your artifacts •  Artifacts – your best (mostly) •  Reflection – optional @ContentNotes,  #stc12      
  • 22. Tools •  Software for capturing/creating pieces –  Open source –  Office products –  Adobe Suite products •  Wireframing/Organization tools –  Mindmeister for mind-mapping (www.mindmeister.com) –  Jumpstart for wireframing (www.jumpstart.com) –  Toodledo for project management (www.toodledo.com) –  Basecamp for project management (www.basecamphq.com) @ContentNotes,  #stc12      
  • 23. Tools, cont. •  Online services •  Social Media –  www.elance.com –  LinkedIn.com –  www.behance.com –  Facebook.com –  www.qfolio.com –  Slideshare.net –  YouTube.com –  Flikr.com –  Wordpress.org/Blogger @ContentNotes,  #stc12      
  • 24. Finding the Muscle •  Elbow grease •  Training –  Blogs and Forums –  www.lynda.com –  Use help –  Blogs –  STC Community –  Workshops Help Desks –  Trial and Error Hire  some  help   @ContentNotes,  #stc12      
  • 25. Put your best foot forward •  Optimize your files –  Print = CMYK 300 dpi (.tif, .psd, .eps) –  Web = RGB 72 dpi (.jpg, .png, .bmp, .gif) •  Error FREE •  Professional •  Relevant •  Appropriate @ContentNotes,  #stc12      
  • 26. Best practices •  Keep it simple •  Keep it organized •  Keep it succinct •  Keep it optimized •  Keep it targeted •  Keep it consistent @ContentNotes,  #stc12      
  • 28. Protect intellectual property •  Watermark •  Limit scope •  Low resolution •  Remove “copy & paste” ability •  Put your footprint in the metadata •  Copyright @ContentNotes,  #stc12      
  • 29. Protect yourself •  NEVER leave your portfolio behind •  Make copies of portions of the artifacts in your presentation portfolio •  Organize your artifacts in a less expensive presentation folder •  Consider including a thumb drive with soft copies of included and/or larger works •  Maintain consistency when possible @ContentNotes,  #stc12      
  • 31. Case Study: .pdf @ContentNotes,  #stc12      
  • 32. Case Study: HTML & .pdf @ContentNotes,  #stc12      
  • 33. Case Study: Website or Blog @ContentNotes,  #stc12      
  • 34. Case Study: Social Media @ContentNotes,  #stc12      
  • 35. Questions? Wri7ng   Design   Web   Solu7ons   www.yourcontentsolutions.com | 972-987-0567 @ContentNotes,  #stc12