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Professional Portfolios;Real Projects = Real Results<br />LSC April 2010 Meeting<br />Louellen S. Coker          Content S...
Real Projects = REAL Results<br />Dissect portfolio options<br />Choose your platform<br />Choose your projects<br />Prese...
Goals of your portfolios<br />Intrigue<br />Call to Action<br />Showcase<br />Get a Gig<br />
Define your brand<br />Who are you?<br />What qualifications and experience do you have?<br />Do you seem trustworthy and ...
Dissect Portfolio Options<br />
Description of a portfolio<br />	“…a representative collection of one’s work. As the word’s roots suggests (and as is stil...
Forms of portfolios<br />Hard copy<br />Archive<br />Presentation<br />Sample<br />Elevator<br />Virtual<br />.pdf<br />We...
Choose your platform<br />
Best practices<br />Keep it simple<br />Keep it organized<br />Keep it succinct<br />Keep it optimized<br />Keep it target...
Tools<br />Software for capturing/creating pieces<br />Open source<br />Office products<br />Adobe Suite products<br />Wir...
Tools, cont.<br />Online services<br />www.elance.com<br />www.qfolio.com<br />www.wordpress.org<br />Social Media<br />Li...
Finding the Muscle<br />Elbow grease<br />Blogs and Forums<br />Use help<br />LSC Help Desk<br />Trial and Error<br />Trai...
Case Study: .pdf<br />
Case Study: HTML & .pdf<br />
Case Study: CMS (Joomla!)<br />
Case Study: Social Media<br />
Choose your projects<br />
First steps, FIRST<br />Know thy goal<br />Know thy audience<br />Know thy work<br />Know thy capabilities<br />
What projects do I consider?<br />Those created in your day job<br />Those for which you won an award<br />Those created f...
What projects do I include?<br />Pieces that speak for themselves<br />Pieces that translate across platforms<br />Pieces ...
Case Study: Content Solutions<br />
Self analysis<br />Goal: to showcase Content Solutions’ skills and capabilities in a way that resonates with businesses th...
Self analysis<br />Work: Leverage proprietary and work done for existing clients<br />Capabilities: CMS plugins (both Joom...
Leverage proprietary information<br />GET PERMISSION<br />Limit to outward facing information<br />Redact if necessary<br ...
Leverage proprietary information<br />
Leverage your work<br />Select pieces that are relevant to varied audiences<br />Reflect about process<br />Blog in deeper...
Leverage your work<br />
Present your projects<br />
Put your best foot forward<br />Optimize your files<br />Print = CMYK 300 dpi (.tif, .psd, .eps)<br />Web = RGB 72 dpi (.j...
Essential elements<br />Cover Page – must have name; may have your mission statement, short introduction, or bio<br />Tabl...
Reflection<br />Metacognition – thinking about your thinking<br />Not always necessary<br />Important<br />For contextual ...
Pull it all together<br />
Present your work<br />Determine a presentation theme<br />Organize your works in a logical manner<br />Compile your artif...
Protect intellectual property<br />Watermark<br />Limit scope<br />Low resolution<br />Remove “copy & paste” ability<br />...
Protect yourself<br />NEVER leave your portfolio behind<br />Make copies of portions of the artifacts in your presentation...
Lather, Rinse, Repeat!<br />
Questions?<br />Writing<br />Design<br />Web<br />Solutions<br />
Blogroll<br />www.freelanceswitch.com<br />www.yourcontentnotes.com<br />www.yourcontentportfolio.com<br />www.stc-dfw.org...
References<br />Barrett, H. Electronicportfolios.org - http://www.electronicportfolios.org/distance/index.html<br />
Works consulted<br />Reece, G. & Keeton, L. (2004). Digital Portfolios: How to Market Your Skills! Proceedings of the 51st...
Works consulted<br />Ball State University Career Center, http://www.bsu.edu/students/careers/documents/portfoli/. <br />B...
Works consulted<br />Counseling & Career Coaching. The George Brown Toronto City College. (2005) Creating a Professional P...
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Professional Portfolios; Real Projects = Real Results

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Presentation by Louellen S. Coker about creating professional portfolios at the April 22, 2010 LSC-STC meeting in Addison, TX.

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Professional Portfolios; Real Projects = Real Results

  1. 1. Professional Portfolios;Real Projects = Real Results<br />LSC April 2010 Meeting<br />Louellen S. Coker Content Solutions<br />
  2. 2. Real Projects = REAL Results<br />Dissect portfolio options<br />Choose your platform<br />Choose your projects<br />Present your project<br />Pull it all together<br />
  3. 3. Goals of your portfolios<br />Intrigue<br />Call to Action<br />Showcase<br />Get a Gig<br />
  4. 4. Define your brand<br />Who are you?<br />What qualifications and experience do you have?<br />Do you seem trustworthy and reliable?<br />Are you looking for work?<br />Can I see some examples of previous work?<br />
  5. 5. Dissect Portfolio Options<br />
  6. 6. Description of a portfolio<br /> “…a representative collection of one’s work. As the word’s roots suggests (and as is still the case in the arts), the sample of work is fashioned for a particular objective and carried from place to place for inspection or exhibition.”<br />—Wiggins, <br /> quoted by Barrett<br />
  7. 7. Forms of portfolios<br />Hard copy<br />Archive<br />Presentation<br />Sample<br />Elevator<br />Virtual<br />.pdf<br />Website/Blog<br />Social media<br />Coffee shop<br />
  8. 8. Choose your platform<br />
  9. 9. Best practices<br />Keep it simple<br />Keep it organized<br />Keep it succinct<br />Keep it optimized<br />Keep it targeted<br />Keep it consistent<br />
  10. 10. Tools<br />Software for capturing/creating pieces<br />Open source<br />Office products<br />Adobe Suite products<br />Wireframing/Organization tools<br />Mindmeister for mind-mapping (www.mindmeister.com)<br />Jumpstart for wireframing (www.jumpstart.com)<br />Toodledo for project management (www.toodledo.com) <br />Basecamp for project management (www.basecamphq.com) <br />
  11. 11. Tools, cont.<br />Online services<br />www.elance.com<br />www.qfolio.com<br />www.wordpress.org<br />Social Media<br />LinkedIn.com<br />Facebook.com<br />Slideshare.net<br />YouTube.com<br />Flikr.com<br />Wordpress.org/Blogger<br />
  12. 12. Finding the Muscle<br />Elbow grease<br />Blogs and Forums<br />Use help<br />LSC Help Desk<br />Trial and Error<br />Training<br />www.lynda.com<br />Blogs<br />Workshops<br />Hire some help<br />
  13. 13. Case Study: .pdf<br />
  14. 14. Case Study: HTML & .pdf<br />
  15. 15. Case Study: CMS (Joomla!)<br />
  16. 16. Case Study: Social Media<br />
  17. 17. Choose your projects<br />
  18. 18. First steps, FIRST<br />Know thy goal<br />Know thy audience<br />Know thy work<br />Know thy capabilities<br />
  19. 19. What projects do I consider?<br />Those created in your day job<br />Those for which you won an award<br />Those created for volunteer organizations<br />Those created specifically for your portfolio<br />Those created for fun<br />EVERYTHING and ANYTHING<br />
  20. 20. What projects do I include?<br />Pieces that speak for themselves<br />Pieces that translate across platforms<br />Pieces that show skills<br />Pieces that show interpersonal skills<br />Piece that is the product of a difficult situation<br />
  21. 21. Case Study: Content Solutions<br />
  22. 22. Self analysis<br />Goal: to showcase Content Solutions’ skills and capabilities in a way that resonates with businesses that need and appreciate our expertise<br />Audience: anyone who needs writing, design, or web services, concentrating on small-medium size businesses<br />
  23. 23. Self analysis<br />Work: Leverage proprietary and work done for existing clients<br />Capabilities: CMS plugins (both Joomla! and Wordpress), social media limitations, software, samples, bandwidth, budget<br />
  24. 24. Leverage proprietary information<br />GET PERMISSION<br />Limit to outward facing information<br />Redact if necessary<br />Collect as you go<br />
  25. 25. Leverage proprietary information<br />
  26. 26. Leverage your work<br />Select pieces that are relevant to varied audiences<br />Reflect about process<br />Blog in deeper detail about process<br />Show level of professionalism<br />
  27. 27. Leverage your work<br />
  28. 28. Present your projects<br />
  29. 29. Put your best foot forward<br />Optimize your files<br />Print = CMYK 300 dpi (.tif, .psd, .eps)<br />Web = RGB 72 dpi (.jpg, .png, .bmp, .gif)<br />Error FREE<br />Professional<br />Relevant<br />Appropriate<br />
  30. 30. Essential elements<br />Cover Page – must have name; may have your mission statement, short introduction, or bio<br />Table of Contents<br />Navigation – some method to guide a reviewer through your artifacts<br />Artifacts – your best (mostly)<br />Reflection – optional<br />
  31. 31. Reflection<br />Metacognition – thinking about your thinking<br />Not always necessary<br />Important<br />For contextual clues<br />To show growth<br />For those in educational settings<br />When being assessed<br />
  32. 32. Pull it all together<br />
  33. 33. Present your work<br />Determine a presentation theme<br />Organize your works in a logical manner<br />Compile your artifacts in a consistent manner<br />
  34. 34. Protect intellectual property<br />Watermark<br />Limit scope<br />Low resolution<br />Remove “copy & paste” ability<br />Put your footprint in the metadata<br />Copyright<br />
  35. 35. Protect yourself<br />NEVER leave your portfolio behind<br />Make copies of portions of the artifacts in your presentation portfolio<br />Organize your artifacts in a less expensive presentation folder <br />Consider including a thumb drive with soft copies of included and/or larger works<br />Maintain consistency when possible<br />
  36. 36. Lather, Rinse, Repeat!<br />
  37. 37. Questions?<br />Writing<br />Design<br />Web<br />Solutions<br />
  38. 38. Blogroll<br />www.freelanceswitch.com<br />www.yourcontentnotes.com<br />www.yourcontentportfolio.com<br />www.stc-dfw.org<br />
  39. 39. References<br />Barrett, H. Electronicportfolios.org - http://www.electronicportfolios.org/distance/index.html<br />
  40. 40. Works consulted<br />Reece, G. & Keeton, L. (2004). Digital Portfolios: How to Market Your Skills! Proceedings of the 51st Annual Conference of the Society for Technical Communication.<br />University of Washington, Educational Partnerships & Learning Technologies/Catalyst Project - http://catalyst.washington.edu/home.html<br />
  41. 41. Works consulted<br />Ball State University Career Center, http://www.bsu.edu/students/careers/documents/portfoli/. <br />Baron, Cynthia L. (2004). Designing a Digital Portfolio. New Riders: Boston.<br />Campbell, Dorothy M, et. al. (1997). How to Develop a Professional Portfolio. Allyn and Bacon: Boston, MD. <br />
  42. 42. Works consulted<br />Counseling & Career Coaching. The George Brown Toronto City College. (2005) Creating a Professional Portfolio. http://www.gbrownc.on.ca/saffairs/stusucc/portfolio.html.<br />Educational Partnerships & Learning Technologies/<br /> Catalyst Project. http://catalyst.washington.edu/<br />home.html.<br />Portfolios, Advice and Resources, http://www.coroflot.com/public/portfolio_tips.asp. University of Washington. <br />

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