Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Big(D)esign 2011: Portfolios for the Creative Professional

4,689 views

Published on

Discussion of how creative professionals can leverage their portfolios and social presence to get the job or contract they want. Presented by Louellen Coker (@ContentNotes) and J Schuh (@texasanimator) at Big(D)esign 2011.

Published in: Career, Technology, Business
  • Be the first to comment

Big(D)esign 2011: Portfolios for the Creative Professional

  1. 1. Professional Portfoliosfor the Creative ProsLouellen S. Coker Content Solutions J Schuh Toons-N-Designs
  2. 2. Your Speakers Web: www.yourcontentsolutions.com Web: www.toonsndesign.com Blog: www.yourcontentnotes.com Blog: www.texasanimator.com LinkedIn: louellencoker LinkedIn: J Schuh Facebook: Content Solutions Facebook: Jay Schuh Twitter: @ContentNotes, @LouellenC Twitter: @texasanimator@ContentNotes


@texasanimator
  3. 3. @ContentNotes


@texasanimator
  4. 4. What you want • Intrigue • Call to Action • Showcase • Get a Gig@ContentNotes


@texasanimator
  5. 5. What employers want • How good are you? • How fast are you? • How much do you cost? • How well do you work with others? • Can you alleviate our current need?@ContentNotes


@texasanimator
  6. 6. How to become good • PRACTICE, PRACTICE, PRACTICE • RESEARCH, RESEARCH, RESEARCH • NETWORK, NETWORK, NETWORK@ContentNotes


@texasanimator
  7. 7. Who
you
know
gets

you
in
the
door,
what
you
know
keeps
you
there.@ContentNotes


@texasanimator
  8. 8. Portfolio Options@ContentNotes


@texasanimator
  9. 9. Forms of portfolios Hard copy (Traditional) • Archive • Presentation • Sample • Elevator (Business Cards) Virtual (Web 2.0) • .pdf • Website/Blog • Social media • Coffee shop (skins on devices)@ContentNotes


@texasanimator
  10. 10. Choose your platform@ContentNotes


@texasanimator
  11. 11. Best practices • Keep it simple • Keep it organized • Keep it succinct • Keep it optimized • Keep it targeted • Keep it consistent@ContentNotes


@texasanimator
  12. 12. Tools • Software for capturing/creating pieces – Open source – Office products – Adobe Suite products • Wireframing/Organization tools – Mindmeister for mind-mapping (www.mindmeister.com) – Jumpstart for wireframing (www.jumpstart.com) – Toodledo for project management (www.toodledo.com) – Basecamp for project management (www.basecamphq.com)@ContentNotes


@texasanimator
  13. 13. Tools, cont. • Online services • Social Media – www.elance.com – LinkedIn.com – www.qfolio.com – Facebook.com – www.wordpress.org – Slideshare.net – YouTube.com – Flikr.com – Wordpress.org/Blogger@ContentNotes


@texasanimator
  14. 14. Finding the Muscle • Elbow grease • Training – Blogs and Forums – www.lynda.com – Use help – Blogs – LSC Help Desk – Workshops – Trial and Error Hire
some
help@ContentNotes


@texasanimator
  15. 15. Case Study: .pdf@ContentNotes


@texasanimator
  16. 16. Case Study: HTML & .pdf@ContentNotes


@texasanimator
  17. 17. Case Study: CMS (Joomla!)@ContentNotes


@texasanimator
  18. 18. Case Study: Social Media@ContentNotes


@texasanimator
  19. 19. Choose your projects@ContentNotes


@texasanimator
  20. 20. First steps, FIRST • Know your audience • Know your goal • Know your work • Know your capabilities (and how you’re different!)@ContentNotes


@texasanimator
  21. 21. What projects do I consider? • Those that the hiring person wants to see • Those for which you won an award • Those created in your day job • Those created for volunteer organizations • Those created specifically for your portfolio • Those created for fun • EVERYTHING and ANYTHING@ContentNotes


@texasanimator
  22. 22. What projects do I include? • Pieces that speak for themselves • Pieces that translate across platforms • Pieces that show skills • Pieces that show interpersonal skills • Piece that is the product of a difficult situation@ContentNotes


@texasanimator
  23. 23. Leverage proprietary information • GET PERMISSION • Limit to outward facing information • Redact if necessary • Collect as you go@ContentNotes


@texasanimator
  24. 24. Leverage proprietary information@ContentNotes


@texasanimator
  25. 25. Leverage your work • Select pieces that are relevant to varied audiences • Reflect about process • Blog in deeper detail about process • Show level of professionalism@ContentNotes


@texasanimator
  26. 26. Present your projects@ContentNotes


@texasanimator
  27. 27. Put your best foot forward • Optimize your files – Print = CMYK 300 dpi (.tif, .psd, .eps) – Web = RGB 72 dpi (.jpg, .png, .bmp, .gif) • Error FREE • Professional • Relevant • Appropriate@ContentNotes


@texasanimator
  28. 28. Essential elements • Cover Page – must have name; may have your mission statement, short introduction, or bio • Table of Contents • Navigation – some method to guide a reviewer through your artifacts • Artifacts – your best (mostly) • Reflection – optional@ContentNotes


@texasanimator
  29. 29. Reflection • Metacognition – thinking about your thinking • Not always necessary • Important – For contextual clues – To show growth – For those in educational settings – When being assessed@ContentNotes


@texasanimator
  30. 30. Pull it all together@ContentNotes


@texasanimator
  31. 31. Present your work • Determine a presentation theme • Organize your works in a logical manner • Compile your artifacts in a consistent manner@ContentNotes


@texasanimator
  32. 32. Protect intellectual property • Watermark • Limit scope • Low resolution • Remove “copy & paste” ability • Put your footprint in the metadata • Copyright@ContentNotes


@texasanimator
  33. 33. Protect yourself • NEVER leave your portfolio behind • Make copies of portions of the artifacts in your presentation portfolio • Organize your artifacts in a less expensive presentation folder • Consider including a thumb drive with soft copies of included and/or larger works • Maintain consistency when possible@ContentNotes


@texasanimator
  34. 34. Lather, Rinse, Repeat!@ContentNotes


@texasanimator
  35. 35. Questions? Wri4ng Design Web Solu4ons www.yourcontentsolutions.com | 972-987-0567
  36. 36. Wri4ng Design Web Solu4ons www.yourcontentsolutions.com | 972-987-0567

×