Eva

1. Client Video:
Production Log & Evaluation

2. Production Log

3. Production Log #1 – First Recording
I booked out the equipment I required to film which in this case was a Camera and Tripod to
capture the footage of planes that would make up the more exciting parts of the client
video. I got permission to film from the RAF police and took the opportunity to record the
graduation event that was happening at the time. I had to go against my schedule as I
wouldn’t have another opportunity to get the kind of footage necessary at a later date into
production. By the end of the hour I had to shoot, I had enough to make a part of the
production. However, the weather conditions weren’t very appropriate for it as it was a
combination of rain and heavy winds which did affect the filming process by either making
the camera move or obscuring the image with raindrops on the lens. The sun also made it
incredibly hard to clearly see what was being recorded so the whole process involved a lot
of guesswork but the videos I did record are usable and to a standard I can be happy with
given the circumstances and environment of the recording.
Production Log #2 - Second Recording
Yet again I had to go against my pre-established schedule as their working dates initially
clashed with the days I was at college that week but I managed to last minute book out the
same equipment to be able to film the shots that include their workstations and another
view of the Planes. I initially had issues where the exposure was far too high to even see
anything through the lens when recording in a location where the light levels were high and
the settings wouldn’t change it but this was fixed by simply restarting the camera. I
captured footage of the different equipment they used for the job and shots of Planes
taking off from the tower for an alternative view from the last recordings. I did plan to
record the Air Traffic Control process but everyone was in Christmas Jumpers so I had to
postpone that till a later date. Not knowing whether I would be able to record this section
before the Christmas break could have been rather problematic had it all fallen through so
in the future I will definitely base my schedule more around their availability but that was
difficult to do for this project as I had to adhere to the College’s one as well.

4. Production Log #3 - Third Recording
This was a very last minute recording session and had to be done with my phone as
there was unexpectedly an opening where I would be able to film the process but I
didn’t have enough time to book out any of the equipment so the visual quality of these
shots is not entirely to the standards of the others I recorded but without them the
video wouldn’t have the same effect of showing that the job is more about working as a
team than anything else. I would have liked to have had better equipment and more
time to perfect the shots but the current ones work well for what they are intended to
do.
Production Log #4 –Music, Photo and video collecting
Before being able to start the Post-Production process I needed to choose what kind of
music I would use to accompany the visuals and this proved to be a more difficult
decision than I had originally assumed it to be as I was struggling t find the right track
for the vibe I wanted to go with, not too happy but enough to make the job seem a lot
more interesting. I managed to settle on a track by the name of “Flying high” which is
slightly ironic but suited the style well. I then needed to gather more professional
footage as there was no way I would ever be able to with the equipment and time I had
left, I asked permission to use the files on the Facebook group “Linton On Ouse Spotters
Page” and after it was granted, I began to collect the photos and videos I wanted to
include in my production. The pictures were easy to download from the site but the
videos proved to be slightly more challenging as none of them could be downloaded
due to being ‘private’ so I dug around the internet till I found a downloader which
would allow me to grab them but this did extend the time I wanted to spend on this
section a lot more so I chose to postpone the start of Pre-Production as I didn’t feel like
I would have produced my best work under the circumstances.

5. Production Log #4 –Music, Photo and video collecting
Before being able to start the Post-Production process I needed to choose what kind of music I would use to accompany the
visuals and this proved to be a more difficult decision than I had originally assumed it to be as I was struggling t find the right
track for the vibe I wanted to go with, not too happy but enough to make the job seem a lot more interesting. I managed to
settle on a track by the name of “Flying high” which is slightly ironic but suited the style well. I then needed to gather more
professional footage as there was no way I would ever be able to with the equipment and time I had left, I asked permission to
use the files on the Facebook group “Linton On Ouse Spotters Page” and after it was granted, I began to collect the photos and
videos I wanted to include in my production. The pictures were easy to download from the site but the videos proved to be
slightly more challenging as none of them could be downloaded due to being ‘private’ so I dug around the internet till I found a
downloader which would allow me to grab them but this did extend the time I wanted to spend on this section a lot more so I
chose to postpone the start of Pre-Production as I didn’t feel like I would have produced my best work under the
circumstances.
Production Log #5 – Post Production Pt. 1
With everything ready I could begin the editing process, I started by implementing the music track onto some title text with the
fly in effect to initiate the video. I then proceeded to add the recorded footage to the production’s timeline in time to the beat
of the chosen music. The initial structure of the video detailed in the shot list did need to be moved around as I just found it to
work better the way it is now, I also decided to change the font I planned to use because the ‘Typewriter’ font didn’t translate
very well. Following on from this for around 17 seconds I used the footage I took in the first recording session and cut between
shots to the beat of the chosen track. The next section of the video shows the photos I collected of the kind of experiences the
Air Traffic Controllers can have, I did struggle to come up with an interesting way to show the pictures which wouldn’t just
simply be a slideshow so I went with having the picture blurred out in the background with the same picture in a frame on the
layer above it – this is accompanied by the change in photos being shown through a camera flash effect. Proceeding to the next
section of the video I again had a title for the section to break it off of the previous section, however I thought it would be a
good idea to include a quote about Air Traffic Controllers which would be followed by three pieces of text ‘Exciting’,
’Challenging’ and ‘Rewarding’ to lead into the final video section – for this I used shots taken from the short third recording
session as well as the videos I collected to make up this section which lasts around 30 seconds. I used a simple transition to
have the final ‘ing’ text fade onto the side of the plane in the next shot, this is then repeated to make the next shot of the same
planes come together a lot more fluidly. The final segment returns to the photo effect I used earlier in the video but this time
using the pictures I collected from the Linton On Ouse Spotter’s page on Facebook with their permission. The video then ends
with the RAF logo fading in with the tagline “No Ordinary Job” which is used by Royal Air Force recruitment in their official
campaigns so I used the closest font I could find to the one they use to emulate this the best I could.

6. Production Log #5 – Post Production Pt. 2
After creating the initial draft to show, it came to my attention that the current music choice wasn’t
appropriate for a lot of the video and thus created a disconnect between the video and the viewer so
I went back into the editing software to change it. I settled on a rock instrumental track to replace
the inappropriate music in the sections that needed it to be changed. The problem was that finding
appropriate royalty free music was extremely difficult, I became frustrated with it and thus settled on
a track, which I didn’t notice, wasn’t entirely fitting for the visuals on screen. I went back into the
production software and experimented with what I could possibly do to fix. I settled on choosing a
more rock orientated track that luckily had a similar beat to the original so it didn’t take too long to
implement into the production. I was also given some other improvements to take into account that
would make the overall video more in line with its intention, these were to swap the first scene with
footage that has un-editable scan lines, removing it from the video entirely and to have the duration
of any text be on screen for longer as it was far too quick to process. It was also suggested that I
create more of a connection to the initial aim of the video in the later half as it became more of a
random plane showcase rather than strictly to do with Air Traffic Control. After making the necessary
changes and tweaking it to a point I was happy with, I uploaded to YouTube so it can be easily seen
by my client.
Production Log #5 – Post Production Pt. 3
Once getting the feedback I decided instead to rework the video around the points made for
improvement by adapting the original assets to a new backing track that was of a slower pace as I
found the original music track to be far too quick and distracting. I didn’t change much about the
video with the basic outline and sections still being present however, the biggest difference I made
was when adding in the responsibilities an Air Traffic Controller has where I decided to show it by
having the remaining footage I had be smaller to the side of the screen with the text on the left of it –
taking some inspiration from how some studio’s present their credits after a film. Nothing went
particularly wrong with this rework and it didn’t take as long as the original did which is why I was
able to create a better production in such a limited time frame.

7. Client Video Evaluation

8. My client for the project was the Air Traffic Control tower at RAF Linton on Ouse, The plan given was to
create a video for them which showcased the different aspects of being a member of the ATC and the
experiences they have in an entertaining video which could be shown to visitors who ask what they do in the
Tower as the information being in a more visual form is a lot easier to process and understand. It also
needed to keep the attention an outside audience, hopefully making them interested in the job as it is one of
the more sought after job roles in the industry. When researching the age range of pre-existing
advertisements and the sort of demographics they targeted, it was settled that the audience for the
production would be anyone from the ages 17 to 45 as the preferred age range is just out of school but is
open to a wide majority. When looking at the two versions of the end product that I made I do believe that I
have achieved the intentions of the client with the second one most of all, It’s fast paced yet engaging and
covers the basics of what one can do as an Air Traffic Controller. The production uses a mixture of original
footage of what they do in the Control Tower and a select few of the aircraft that were part of the
Graduation Event taken by me as well as photography and videos provided by RAF Linton On Ouse and the
local spotting page to make up the bulk of the video. I wanted the video to have a mixed focused on what
the job is actually about yet also on the more exciting side which is of course the Aircraft as this is likely to
get someone interested in the line of work and want to find out more. The slower paced rock oriented
backing track again contributes to aiming the video towards the chosen target audience as it doesn’t sound
too childish and isn’t annoyingly repetitive unlike the original two tracks that I had, the former being
inappropriately happy and the latter seeming unprofessional – the final chosen track is engaging for the
short length of the video, if it was any longer I do believe that it could become annoying but the way it slowly
builds up subconsciously makes the viewer want to hear where it goes and thus see more of the video. The
client wanted the tone of the video to not be too preachy about the war side of the RAF and focus on the
more ‘fun’ side of the job which I believe I have followed due to practically omitting any reference to it. As
mentioned before the length of the video is short, coming in at around 1 minute and 25 seconds – This could
be considered a little short in comparison to other client projects made within the class however with the
target audience their attention span when it comes to something like this is rather low as for example when
given the option to skip an ad that’s longer than even a couple seconds they will most likely choose to do so
but as mentioned before the engaging backing track should be able to keep the audience intrigued to
discover more about the job and hopefully want to become a part of it. As mentioned before I used both my
own and acquired footage, I had to be careful of what I filmed because of regulations which limited the type
of shots I could take and when filming the Aircraft I had to be outside near the runway which wouldn’t have
been that bad had the only time I could film not be on a day where it was raining and extremely cold.
Working with the client
Communication with the initial client was quite limited due to how busy the
boss was however as my stepdad works there my back and fourth was with
him and his colleagues instead of his boss although she was supportive of the
venture. As said in the previous slide I had to be careful of what I included in
the filmed shots because of regulations which I had to follow however it did
limit the type of shots I could use but the client was very helpful in allowing
me get the footage I needed by letting me film the equipment and the
graduation event that was taking place at the time for the young pilots. I
didn’t particularly run into any issues when working with the client apart from
being unable to film anyone actually working as they were in Christmas
Jumpers for charity and scheduling when I could film on a day that I wasn’t at
College and they weren’t too busy to accommodate me. Upon reaching the
last week of term before breaking up for Christmas I did realise that I needed
those shots of the Air Traffic Controllers so asked if my Stepdad could film
something for me as there was no way I could go do it with my schedule. It
wasn’t too much of an issue to get permission to film either due to it being a
simple process of having the RAF police detail the equipment used and
singing off a file that I could use to show that I was given official permission
to film and include in my own documents for College. The Client was also very
helpful when requesting feedback as my stepdad managed to take some
colleagues of his away from the work they were doing to look at my project
and make suggestion on how I could improve it, they returned said feedback
in no time at all which allowed me to make the appropriate changes/fixes
with enough of a window to make additional changes if necessary and to
evaluate my over all work. They gave me changes and understood that it
could take some time so only said to do them if it wasn’t too much of time
constraint which was rather kind of them.
Product Intentions and Appropriability

9. https://www.youtube.com/watch?v=ZbP-x50T8r4&t=32s
This a video by the RAF with the same purpose as mine – to show what being an Air Traffic
Controller is like and it follows similar beats as it goes from shots of the them working to
ones of Planes as well as the activities they can take part in whilst in the Royal Air Force. The
music choice is also very similar as they both go for a more energised backing track to keep
the video more interesting however in mine the music acts as a base for the whole
production whilst in this it takes the backseat to the narration, speaking of which this
inclusion is completely omitted from my video although it was initially considered but I
decided that it works better if there was none. Another difference is how their video is
more focused around a single controller which I also considered initially however I didn’t
know if my stepdad would be able to do it because of scheduling once again so to avoid any
complications I instead chose to keep it brief and tell the viewer through different pieces of
footage so they can quickly find out the more important information. It also means that the
video doesn’t become specified to that RAF base and so could be easily shown to anyone
anywhere. Unlike my own, this video also goes into how one actually joins the RAF and the
ATC which I could have included but a lot of the advertisements I have seen simply say to
find out more at the RAF Careers website.
https://www.youtube.com/watch?v=yud9aBNYcX8&t=69s
Just like the other video this one chooses to focus on a single controller and tell the story
Of how he joined and what he does. The music again takes the backseat to narration in
the form of a host that guides you through the information, unlike mine which takes a
more hands off approach with it. The genre of music is also rather different as mine
leans more into the rock genre whilst this utilises a piano accompaniment, changing the
pace to enhance the feel of being told a story as is the videos goal. It also assumes the
viewer already has a level of knowledge in the area with its use of specifically naming the
aircraft for example. Similarly to my own is the use of presenting photographs in the
center of the screen with the same picture being blurred out behind it which is almost
identical to how it is in mine but on this video they fade in whilst mine flashes as a
transition (Originally this was partnered with a camera sound effect but I could tell that it
could be annoying for some.) to emulate the flash on a camera. Also unlike mine, it
focuses primarily on the Air Traffic Control side of the job instead of the aircraft with
there being no shots of the aircraft flying around or looking ‘cool’ – This could be because
of a different target audience, it wasn't made for the goal of getting people to sign up like
mine but instead simply showing what they do to an audience that is more or less
already a little knowledgeable in the RAF.
RAF - ATC A Day In The Life: RAF Akrotiri Air Traffic Controller
Comparison

10. With any production there are both strengths and weaknesses within it, personally I
believe that one of the strongest aspects of the video is the music but as said already the
slower paced rock oriented backing track is a lot more effective at engaging the audience
as the style isn’t too childish or annoyingly repetitive. It is also appropriate for the video,
unlike a previous music choice which was noticeably far too upbeat and clashed with the
footage because of it. The slower pace of the music also helps with being able to have the
pieces of text be on screen for long enough to process (This was mentioned as an issue in
the feedback received from the client) and whilst the video’s length is similar to the first
version, by all accounts the slower pace makes the whole thing and especially the text
seem a lot easier to digest in the short amount of time the video plays for. Going into the
weaknesses I do believe that the lack of footage I was able to obtain did affect the scope I
could achieve with the video because I had to compromise with any pieces of the footage
that wasn’t up to scratch or perfect, meaning that if there were any issues with the
content then it had to be cut from the overall video. This also meant that I had to build up
the video around the footage afterwards rather than follow any pre-established plan. I
personally think that one of the major strengths is how the images on the screen are
timed to the beat of the song and create a strong bond within the video to form a
complete package in that department however for the final weaker aspect of the
production, I believe that the mixture of footage and photographs from multiple sources
removes a sense of personality from the video and didn’t particularly allow me to show
off any of my skills beyond their standard level.
I personally think that overall my time management for the entirety of this project has been
a major improvement over my previous ones as I always left myself with enough time to do
everything, I needed to instead of scraping rather close to the deadline and staying up far
too late to properly focus on the work at hand. For the individual sections of the project I
did run into a few problems with keeping to the initial schedule I outlined during Pre-
Production due to not being able to film during the week I wanted to so instead used it to
improve any of my previous work until I could, then in the second week I was unable to
present my initial draft to the client until later than expected because of the scheduling
however I was able to have a second improved draft by the start of the Christmas term. I
wasn’t able to do any improvements of the work over said Christmas break as I was away
from my computer and thus any editing software so this did make me fall behind on my
schedule even more but I managed to make up for it in no time at all once I returned home.
During the Research and planning sections I did take a lot longer than I had hoped to finish
everything as I was initially struggling to find concrete and relevant information on the
client/job but once I had, I was back on the trajectory of having it all ready to film. As for my
organisation skills, I again feel as if they have also improved over the previous projects due
to unlike during my Final Major Project where I couldn’t physically begin the time-
consuming production because I was waiting on resources to arrive and then when they did
finally do so, I avoided asking for help even when I could have needed it to improve the end
production – however for this one I did the opposite, there was a lot I couldn’t do on my
own from getting the footage in the first place to having the video be evaluated by the
client so my stepdad working in the industry was a great help.
Time Management
& Organisational skills
Strengths and Weaknesses

11. The way the client video was filmed didn’t particularly allow me to utilise any
extravagant techniques beyond starting with the focal point being blurred out and then
for it to come into focus, this technique is common throughout client projects and
although I would have liked to have been more experiential with it – There’s not much I
could do without potentially distracting from the message of the video. Filming the
aircraft was a different story as I had a harder time with that, the weather made it so I
struggled to not only see what I was filming but move the camera around to capture
the footage. This again meant that I couldn’t film them in any way other than a standard
one but the end products turned out well regardless. As for the collected footage, I
chose the ones that were similar to mine in style but as said before the method of using
both my own and gathered footage does remove a sense of unique identity. The only
audio in the video is the background music of which everything is timed to in the vein
of what I do on my personal YouTube channel, this is a format I thought would work
well for the type of video the client requested and by the reaction from them – I was
correct in this. For a continuation of the previous point, the editing of the video is based
upon the beat of the backing track and I think this works well to enhance the viewing
experience and is appealing to the target audience. The video is in the form of a
montage in its broadest sense as it is a sequence of shots put together in a stylized way
to suggest a theme rather than a continuous sequence like in other client videos I have
seen.
As said before I struggled with the research section of the project because there wasn't much
in terms of demographics or psychographics online so I had to determine it myself through
the information out there and asking my Stepdad. This included their ages, gender and
ethnicity as well as the social class so enough to build a target audience but not enough to be
as specific as I would like. In addition I complied the details of the job i.e. what they do and
the process of joining up which allowed me to build upon the image of the client I already
had before presenting my initial idea to them. For the planning section of the project I began
by brainstorming three initial ideas and evaluating them to decided which one I would be
going for, this allowed me to form a base for the video. Next I began to develop the idea
further by listing the production requirements, forming a basic plan for the concept, Mood
Board, Potential Fonts to be used in the end product so I would have a solid foundation to
film, edit and create the client video. Once complied I created a mock up of the sort of thing I
would like the video to be although the end product is rather different from it. The type of
client video didn’t particularly allow me to go in depth with much as the information needed
to get across in the video is surface area at best, I couldn’t show much more than the
standard colours of the RAF equipment and Uniforms so the mood board is somewhat
lacking. Before I could start the production I thought it would be a good idea to note down
the floor plan for both of the inside locations I would be using so I could already have an idea
of what and where I would film within the limited timeframe I had on the day, this in addition
to this I made a resource list which acted as a checklist that I kept on hand so I was fully
prepared on the day. The final section of the planning stage involved the standard use of a
Risk Assessment, Contingency Plan, Shot List and Schedule – The most important of which
was the shot list as it gave me a solid idea of what I would actually be filming, the light levels
and where it would go in the finished product although whilst the content listed is rather
similar to what I settled for in the end, it is in a completely different order.
Research & Planning
Technical Aspects

12. • Time Management
Although I have become a lot better at it, I will continue to improve keeping to a schedule as for
the FMP it is vital that I do so – I will set myself deadlines and the amount of work I need to do
each day to fully utilise my time and get the most out of the project.
• Technical aspects
In the future I would like to go into editing that is a lot more fun and enjoyable to do which also
shows off my skills, this production didn’t particularly allow me to try anything crazy with the post
production. Possibly implementing special effects if possible for example.
• Conceptually
Tying into the last section I would like to be more ambitious with what I do, it’s okay playing it safe
but it is way more rewarding when you take a risk and it pulls through but when it falls through, it
acts a good lesson and you always learn something from it.
• Research
For future projects I will attempt to compile as many different types of research from multiple
sources to fully utilise during the pre-production section of my work so I can find common ground
between them to create the best suited production.
• Planning
For future projects I will flesh out the ideas so someone reading through it can tell exactly what
the plan is and what I’m trying to make as I feel as if some of it has been more geared towards
what I would understand instead of an outside source.
Action Plan for Future Developments