Visual merchandising plan for Dr. Martens

1. FSH675 01: Visual Merchandising-
Final Project
Chun-Yu, Kuo (Connie)
12/15/2017

2. • Classical
• Rebellious
• Self-Expression
• Rock Music Fashion
• British Subcultures
• Durable

3. Target Market
• Male and Female
• 16~35 years old
• Middle income
• College education and above
• Middle social class
• Students, Artists, Rockers,
Musicians, Designers,
Freelancers
• Creative lifestyle
• Strong Fashion-conscious
• Confident, Independent, Bold,
Positive, Freethinking

4. Inspiration
Vintage
Live House
Slogan
Stage Lighting
Street Art
Musical Instruments

5. Visual Merchandising Trends
• Slogan signage
• Engaging space
• Specialty fixture
• Lighting
• Industrial design

6. Window Display

7. Feature Presentation

9. Wall Presentation

11. Combination Floor Plan
Entrance
Window
Display
Shoes
Storage
Room
Feature
Presentation
Shoes Shoes
Bags
Cashier
Bench
Accessories
Bench
Bench
Fixture
Mirror
Mirror
Graphic
Wall
Visual Table

12. Thank You!!