Designer Event Planning
Lee Yi Wing
111124828
Background
• One of the first Fashion House in Paris
• The world’s oldest running couture fashion house
• Alber Elbaz is t...
The Latest 2013/14 FW Collection – Happiness with Nature
Target
Customers
• In high incoming level
• Every age range people
• Willing to buy high quality
costume
Alber Elbaz’s
Past
Interviews
• The New York
Times Magazine
• Interview
Magazine
• Vogue Magazine
• New York
Magazine
Analysis
The Media interviewed with Alber Elbaz
• Well-Know
• International
• Mostly interview his career and with the lat...
Details of Interview
• Date : Weekday (2nd April)
• Time : 1500 – 2000
• Venue : Kowloon Park, Ferry and Tram
• Venue Set-...
Reasons of
choosing Kln Park
• A comfy Environment for
relaxing
• For matching his 2013 FW
collection for LANVIN
(Birds, B...
Reason of Choosing Ferry
• One of a Hong Kong scenic spot
• Visit the harbor to know what Pearl of the Orient is
Reason of Travelling
at the Tram
• To know more about Hong Kong
• Relax
• Give him more inspiration of HK
Rundown
• First 2hr in Kln Park
- 1hr Interview with
ELLE HK Magazine
- 1hr tour in Kln Park
• 0.5 hr for changing
outfit ...
Tour in Kln Park
• Bird Lake
• Chinese Garden
• Aviary
Spots are related to his 2013 FW collection
– nature and there are ...
• The famous magazine for designers
• The oldest trendy lifestyle monthly
magazine in HK
Reason
• It proves what
Hongkongers have
been through so they
can write what suit
for hongkongers
• Big range of target
cu...
Interview Covered Area
• What Lanvin means for him
• Words for Hongkongers
• Point of view for Hong Kong
• A international Magazine
• One of a fabulous fashion magazine in the
world
Reason
• Popular
• Graceful passage
Interview
Covered Area
• The reason of nature for
fashion
• The future of him and
Lanvin
-End-
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Designer event planing

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A Designer Event Planing for Lanvin in Hong Kong
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I can be reached anytime via email at yiwinglee@gmail.com or my cell phone, +852 6050 1292.

Published in: Design, Lifestyle
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Designer event planing

  1. 1. Designer Event Planning Lee Yi Wing 111124828
  2. 2. Background • One of the first Fashion House in Paris • The world’s oldest running couture fashion house • Alber Elbaz is the house’s art director
  3. 3. The Latest 2013/14 FW Collection – Happiness with Nature
  4. 4. Target Customers • In high incoming level • Every age range people • Willing to buy high quality costume
  5. 5. Alber Elbaz’s Past Interviews • The New York Times Magazine • Interview Magazine • Vogue Magazine • New York Magazine
  6. 6. Analysis The Media interviewed with Alber Elbaz • Well-Know • International • Mostly interview his career and with the latest season of LANVIN
  7. 7. Details of Interview • Date : Weekday (2nd April) • Time : 1500 – 2000 • Venue : Kowloon Park, Ferry and Tram • Venue Set-up : 1)Booked the tram hire service and the catering service. • Media : City Magazine (Individual) ELLE HK Magazine (Individual)
  8. 8. Reasons of choosing Kln Park • A comfy Environment for relaxing • For matching his 2013 FW collection for LANVIN (Birds, Butterfly) Colour Garden for interview • To give him another inspiration (roses)
  9. 9. Reason of Choosing Ferry • One of a Hong Kong scenic spot • Visit the harbor to know what Pearl of the Orient is
  10. 10. Reason of Travelling at the Tram • To know more about Hong Kong • Relax • Give him more inspiration of HK
  11. 11. Rundown • First 2hr in Kln Park - 1hr Interview with ELLE HK Magazine - 1hr tour in Kln Park • 0.5 hr for changing outfit and venue • 0.5 hr for ferry • 0.5 hr for venue • 2 hr for tram tour – a little party and interview with City magzaine (Whitty Street Tram Depot > Causeway Bay > Happy Valley > Whitty Street )
  12. 12. Tour in Kln Park • Bird Lake • Chinese Garden • Aviary Spots are related to his 2013 FW collection – nature and there are all full of sense of culture.
  13. 13. • The famous magazine for designers • The oldest trendy lifestyle monthly magazine in HK
  14. 14. Reason • It proves what Hongkongers have been through so they can write what suit for hongkongers • Big range of target customers including students • Lots of artistic photography
  15. 15. Interview Covered Area • What Lanvin means for him • Words for Hongkongers • Point of view for Hong Kong
  16. 16. • A international Magazine • One of a fabulous fashion magazine in the world
  17. 17. Reason • Popular • Graceful passage
  18. 18. Interview Covered Area • The reason of nature for fashion • The future of him and Lanvin
  19. 19. -End-

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