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Master ppt social

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Master ppt social

  1. 1. Get Results from Social and SEO
  2. 2. Connect with the DMA…• The #tag for this event is: #dmasocialSEO• LinkedIn: DMA: Direct Marketing Association (UK) Limited• Twitter: @DMA_UK/ @DMANorth• DMA Website: http://www.dma.org.uk• Email: dma@dma.org.uk or events@dma.org.uk• Phone: 020 7291 3300 or 0161 918 6780
  3. 3. Today’s agenda• 17.00 – 17.30: Registration and Coffee• 17.30 – 17.35: Event Introduction - Kelly Farrington, Managing Director, Media Wow• 17.35 – 18.20: Social – Bloom Agency• - Alex Craven, CEO• - Peter Laflin, Head of Insight• 18.20 – 19.05: SEO – Latitude Digital Marketing• - James Lowery, Head of SEO• 19.05 – 19.15: Q&A and Close• 19.15 – 20.00: Networking
  4. 4. DMA – Getting Results fromSocialAlex Craven - CEO@alexcravenPeter Laflin - Head of Data Insight@systemspeter#dmasocialSEO Digital Discovery
  5. 5. Getting Results from SocialBig Data & CRM & DM Digital Discovery
  6. 6. There is A LOT of it! Digital Discovery
  7. 7. And it happens all the time, everywhere Digital Discovery
  8. 8. Image source http://profesorbaker.com/2011/08/27/your-digital-footprint-danger-or-opportunity/Discovery Digital
  9. 9. Single Customer View Digital Discovery
  10. 10. Next generation integrated socialmedia tool Client X Client Y Client Z CallCredit University of Reading Bloo m WhisperDepartmen TSBt ofInnovation DataSift& Skills University Etc… of Cambridge University Twitter of Oxford Facebook Digital Discovery
  11. 11. 1. Identifying true influencers2. Using your existing customers to find new customers3. Trigger based Digital Discovery
  12. 12. 1. Identifying true influencers Digital Discovery
  13. 13. #DE2012#DE2012 Digital Discovery
  14. 14. #DE2012#DE2012 Digital Discovery
  15. 15. #DE2012#DE2012 Digital Discovery
  16. 16. #DE2012: Top Tweeters#DE2012 Digital Discovery
  17. 17. #DE2012: Top Tweeters 4 joint followers#DE2012 Digital Discovery
  18. 18. #DE2012: Top Tweeters#DE2012 Digital Discovery
  19. 19. #DE2012: Top Tweeters#DE2012 Digital Discovery
  20. 20. #DE2012: Top Tweeters#DE2012 Digital Discovery
  21. 21. #DE2012: Top Tweeters#DE2012 Digital Discovery
  22. 22. #DE2012: Top Tweeters:#DE2012 Digital Discovery
  23. 23. #DE2012: Top Tweeters:#DE2012 Digital Discovery
  24. 24. #DE2012: Top Tweeters:#DE2012 Digital Discovery
  25. 25. #DE2012: Top Tweeters:Account Klout InfluenceNicolebeale 48 57Cyberdoyle 56 52Bnhorsburgh 41 36ABLocalBargains 42 21Nick_Appleyard 52 20GraemeEarl 50 18Amendor 55 12Cpheth 43 12Penval 47 12Dotrural 43 12#DE2012 Digital Discovery
  26. 26. Eurovision 2012DMA Digital Discovery
  27. 27. Client Case StudyDMA Digital Discovery
  28. 28. Hampton Court Influencers @AdamHenson @BillOddie Garden conversationGarden Conversation HRP_PalacesDMA Digital Discovery
  29. 29. Our Insight• Normal SSE strategy: reach = 74,000• SSE strategy: reach = 115,000• 55% improvement in reach• This approach also has massive SEO benefits DMA Digital Discovery
  30. 30. Domain Authority: 41 3, 560 Followers 80 Users of AppWe gave Matt tickets to HCPFSBlog Post on Landscape Juice with linkback to AHI Hampton PageMatt is a garden designer, key influencerand has agreed to guest blog for AHI DMA Digital Discovery
  31. 31. Spam NetworksLonData VI Digital Discovery
  32. 32. 2. Using your existing customers to find new customers Digital Discovery
  33. 33.   Your Data UK Data    CAMEO UK Group - Profile Table Records % Records % Index Z-Score1:  Affluent Singles and Couples in Exclusive  71 2.13 1,235,119 3.09 68.73 -3.85Urban Neighbourhoods2:  Wealthy Neighbourhoods Nearing and  193 5.78 1,544,822 3.87 149.36 4.75Enjoying Retirement3:  Affluent Home Owning Couples and  666 19.95 4,815,039 12.06 165.36 11.44Families in Large Houses4:  Suburban Home Owners in Smaller Private  788 23.60 5,603,742 14.04 168.11 13.05Family Homes5:  Comfortable Mixed Tenure  339 10.15 3,749,170 9.39 108.10 1.49Neighbourhoods6:  Less Affluent Family Neighbourhoods 506 15.15 5,731,788 14.36 105.55 1.337:  Less Affluent Singles and Students in Urban  159 4.76 2,333,216 5.85 81.47 -2.90Areas8:  Poorer White and Blue Collar Workers 290 8.69 6,029,064 15.10 57.51 -13.109:  Poorer Family and Single Parent  196 5.87 4,314,259 10.81 54.32 -12.08Households10:  Poorer Council Tenants Including Many  131 3.92 4,400,996 11.03 35.59 -21.06Single Parents CAMEO Digital Discovery
  34. 34. Campaign Target Audience ABC1. Average age 50. Wealthy neighbourhoods nearing retirement. Affluent home owning couples & families in large houses. Midlands, East, South West, West South and South East. HHI £75k + Digital Discovery
  35. 35. Campaign Target AudienceTGI Statements Attitudes – Cars: ‘My Car Is Only There To Get Me From A To B’ ‘My Car Should Express My Personality’ ‘I Like Driving’ ‘I Like To Drive Fast’ ‘You Can Judge A Person By The Car They Drive’ ‘I Like Innovative Cars’ ‘My Car Should Catch Peoples Attention’ ‘Am Not Interested In What Goes On Under The Bonnet Of A Car’ Digital Discovery
  36. 36. How It Works@PresentCustomer @Influencer@PresentCustomer YourCampaign@PotentialCustomer @PotentialCustom er @PotentialCustom er Digital Discovery
  37. 37. Antonio Carlieglio Carly Fiorini @a_carlieglio @carlyforCA Angela Crossland @AngeCrossland Specialist Financial IT Recruitment Consultant for Yorkshire lass, born in Wakefield. Buy/Sell-Side. Also provide Enjoys most sports, plays Hockey 1to1 career mgmt service (still, at my age!) inc: Career & CV review, Coaching, Interview TechniquesPeter Jones@dragonjones One of the world’s leading businesswomen who is also a Entrepreneur, Investor, wife, mother, grandmother & fiscal conservative who wants founder of the UKs 1st to hold government Enterprise Academy. accountable Creator of American Inventor in US & Star of Dragons Den in UK. Jamel Edwards @JamelEdwards Theo Paphitis @TheoPaphitisTerry Summer@terribonjovi Dean Bell @_DeanBell Work within SEN education with Be who you wanna be, disengaged youth, sports coach for be who you are. learning difficulties/behavioural Everyones a winner, problems. There are those who everyones a star. Music look at things and ask isnt music without why. Id say dream of @bonjovi Engaged things that never were to @mark_beach.. Businessman, Family and ask why not? Thats Man and Dragon why in my spare time http://www.theopaphitis. Im an underwater com/ fireman.
  38. 38. What We Do Br a d n D si gn e Adve ing rtis Wb e Bul d i Insi ght ig l D it a &Ides a Ana si s ly SEO Soi a cl Digital Discovery
  39. 39. 3.Trigger based communications Digital Discovery
  40. 40. Single Customer View Digital Discovery
  41. 41. Trigger based communicationsOpted in, trigger basedcommunications Digital Discovery
  42. 42. Digital Discovery
  43. 43. Classified Outdoor Social Radio TVPaid Search Direct Mail SEO Media Magazine Email Online Display Affiliate Marketing
  44. 44. forget silos
  45. 45. listen to stories
  46. 46. learn by asking
  47. 47. modern talking
  48. 48. brand differently
  49. 49. what’s next
  50. 50. thank youJames LoweryLatitude Digital Marketing@latitude_group
  51. 51. Thank you…Upon completion of the online evaluation forms presentations will be available. A final thank you to all of today’s speakers: Alex Craven, Bloom Agency Peter Laflin, Bloom Agency James Lowery, Latitude Digital Marketing Kelly Farrington, Media Wow
  52. 52. Please return your badges to theregistration desk we look forward to seeing you again!

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